Category Archives: Advertising

Pizza Hut Introduces The World’s First Playable DJ Pizza Box

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As a promotional stunt, Pizza Hut UK worked with printed electronics outfit Novalia to create a unique cardboard pizza box. The specialty box is outfitted with touch-sensitive decks, a mixer and buttons that control volume and pitch. It is battery powered and connects to a DJ’s computer or smartphone via Bluetooth. Customers looking to get their hands on the cardboard deck will need to pay close attention to Pizza Hut’s U.K. Twitter feed. A limited amount of boxes will be available in only five of the 350 U.K. Pizza Hut locations.

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Coca Cola Creates First Ever Drinkable Advertising Campaign

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Coca-Cola Zero is debuted a first-of-its-kind marketing campaign during the NCAA Men’s Final Four in Indianapolis, Indiana. Those who are “open to try” the delicious and refreshing zero-calorie taste of Coke Zero will have numerous avenues to try Coke Zero.

The most literal manifestation of Coke Zero’s drinkable advertising campaign is a 23,000-pound, 26-by-36 foot drinkable billboard located at March Madness Music Festival in White River State Park in Indianapolis. For sports enthusiasts, that means the billboard is about the same height as two-and-a-half basketball hoops or three power forwards. The billboard appears to magically dispense ice-cold Coke Zero from a massive contour bottle through 4,500 feet of straw tubing that spells out “Taste It” before carrying the caramel-colored liquid to a free sampling station on the ground.

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Coke Zero’s drinkable advertising will also come to life in broadcast, print, retail and out-of-home during NCAA Men’s Final Four weekend in support of its status as the Official Fan Refreshment of the NCAA.

“This campaign is based on the simple insight that many people think they know the taste of Coke Zero, but they actually don’t,” said Racquel Mason, Vice President,   Coca-Cola North America. “Drinkable advertising is an innovative approach to removing barriers and making it ridiculously easy for those who are open to try Coke Zero to enjoy it in fun and unique ways.”

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Read more HERE.

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Ant-Man & The Hulk Star In Coca-Cola Super Bowl Commercial

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Coca-Cola has revealed a Super Bowl commercial of their own featuring none other than the biggest and smallest heroes of the Marvel Cinematic Universe, The Hulk and Ant-Man.

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The airing of the commercial kicks off a virtual hunt for Marvel-themed Coca-Cola Mini Cans, which feature six of the world’s best-known heroes – Hulk, Ant-Man, Black Widow, Captain America, Iron Man and Falcon. Each day through February 14, Coca-Cola will release hidden clues through its social media accounts, including Facebook, Twitter, Instagram, YouTube and Snapchat. Each individual “Easter egg” will unlock a limited number of cans and provide fans directions for the chance to obtain a limited edition six-pack of their own. Marvel-themed, limited-edition Coca-Cola Mini Cans are not available for sale in retail outlets – and only available while supplies last.

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Paul Rudd’s Ant-Man can next be seen in Captain America: Civil War on May 6, 2016 and will appear in a follow-up to his own film with Ant-Man and the Wasp on July 6, 2018.

The Hulk will not be appearing with his fellow Avengers in Captain America: Civil War but will appear alongside Chris Hemsworth’s Thor in Thor: Ragnarok, set to debut in theaters on November 3, 2017.

Though this marks the first time these two heroes have appeared together on screen, it likely won’t be the last with Avengers: Infinity War, set to feature upwards of 60 characters, debuting in two parts on May 4, 2018 and May 3, 2019.

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Universal Unveils The Official Hoverboard Commercial

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In the tradition of the Jaws 19 trailer seen last week, Universal Pictures Home Entertainment has released the “official” commercial for the Hoverboard by a (fictitious) company called Hover Master. Check out the fake ad in all its glory below!

The minute-long commercial features a dread-rockin’, power laces-wearin’, in-your-face skater dude getting you psyched to glide across air with no friction on your very own pink Hoverboard just like Marty McFly and Doc Brown in the Back to the Future Trilogy! Incidentally, that very trilogy becomes available in a new anniversary edition Blu-ray set on October 21, 2015… a very significant date in the history of Hill Valley!

This is all part of the wave of festivities to commemorate the exact date in which McFly (Michael J. Fox) went to the “future” in the second film, including actual bottles of Pepsi Perfect and, yes, a real functioning hoverboard that Lexus built and is currently testing, although it’ll probably be a while before that one hits the streets… or doesn’t hit the streets, to be precise.

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When It Comes To Advertising It’s All About Location, Location, Location

A successful ad not only creates impact but is memorable. Location can play a large role in this. Whether it’s a tangle of power lines, an airport luggage carousel or a simple bendy straw, the placement of the advertisement can play as large a role as the campaign itself.  Here are some ads that illustrate this point.

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Stan Lee Cameo School Featuring Kevin Smith, Tara Reid, Michael Rooker, Jason Mewes & Lou Ferrigno

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Released by Audi of America today, discover the hidden talents of comic book legend Stan Lee as he teaches a very unique acting class to Kevin Smith, Michael Rooker and Tara Reid: the art of cameo. Stan’s notable cameos in Marvel films, from being a beauty pageant judge in Iron Man 3 to a mental ward patient in Thor: The Dark World, are part of comic legend.

The video directed by Kevin Smith, also features cameos by Lou Ferrigno, Jason Mewes and the Audi S8.

Audi and Marvel Studios are joining forces once again for the release of Avengers: Age of Ultron, which will be released this Friday, May 1. The highly-anticipated film will feature the 2016 Audi R8, 2015 TTS and 2015 A3 Cabriolet vehicles alongside the next generation of Avengers characters.

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21 Logo Evolutions of the World’s Well Known Logo Designs

HERE is the history and evolution of logo designs from 21 well known Corporations.

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Clever Business Cards

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Couples Therapist

circumciser

Circumciser…ouch

The headquarters of advertising agency Clark&Kent is located in a New York City phone booth. To help people remember, they have created business cards that pop-out to look like a tiny phone booth.

For other creative business cards, please go to Clever Business Cards, Part II Clever Business Cards, Part III and Clever Business Cards, Part IV.

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Jeep Ad Campaign Features Trick Animal Illustrations That Reveal a Second Animal When Flipped Upside Down

In this clever ad campaign for Jeep, animal illustrations reveal a second, hidden animal when the images are flipped upside down. The ad campaign was created by Leo Burnett France.

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Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects

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Created with the help of Ogilvy & Mather China, 2nd Lives is an advertising campaign that features a line of 16 innovative caps that can be screwed on to Coca-Cola bottles when they’re empty, transforming them into useful objects like water guns, whistles, paint brushes, bubble makers and pencil sharpeners.

It’s all part of a clever effort to encourage consumers in Vietnam to recycle. Coke will give away 40,000 of these modified caps, which come in 16 different varieties, to start. 

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