Category Archives: Advertising

Burger King Created An Upside Down Whopper For Stranger Things Season 3

Burger King is unveiling an Upside Down Whopper—named in honor of the show’s Upside Down parallel dimension. The tie-in is a co-promotion with Coca-Cola and Netflix.

The Upside Down Whopper sandwich features exclusive packaging and the same ingredients as the original Whopper, served upside down. The burger will only be sold in 11 locations, a reference to the show’s protagonist Eleven. The limited-time product goes on sale June 21 at these locations:

10494 West Sample Road, Coral Springs, FL, 33065
25560 Kingsland Blvd, Katy, TX, 77494
128 Tremont Street, Boston, MA, 02108
415 Bullsboro Drive, Newnan, GA, 30263
2400 Caster Avenue, Philadelphia, PA, 19134
2009 Coit Road, Plano, TX, 75075
2840 West North Avenue, Chicago, IL, 60647
35 Powell Street, San Francisco, CA, 94102
4918 West Sunset Boulevard, Los Angeles, CA, 90027
327 West 42nd Street, New York, NY, 10036
1437 West Patapsco Avenue, Baltimore, MD, 21230

The 11 restaurants will also have limited edition T-shirts, crowns, ketchup packets and pins with a Stranger Things theme.

The campaign also includes a contest in partnership with Coca-Cola. By purchasing any soft drink at participating Burger Kings, 100,000 customers every day will have a chance to win swag, free food, cash, airline tickets, a car or a Stranger Things VIP Experience. Plus, a “Hopper Meal” (named after the police chief in the series) that is ordered through delivery service DoorDash with code “STRANGER” unlocks exclusive content from the third season from June 13 through June 20.

Stranger Things returns to Netflix on July 4.

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Stranger Things Are Happening At Baskin-Robbins

Baskin-Robbins, the world’s largest chain of specialty ice cream shops, is partnering with Netflix to give Stranger Things fans something to sink their teeth into leading up to the show’s highly-anticipated premiere this July 4th. Because after all, even Demogorgons love ice cream.

Starting in June, Stranger Things are happening at Baskin-Robbins. First, both ice cream and Stranger Things fans will be able enjoy two exclusive Stranger Things-inspired Flavors of the Month:

– Eleven’s Heaven: a waffle cone-flavored ice cream with chocolate-coated sugar cone pieces and a chocolate icing flavored ribbon

– Upside Down Pralines: chocolate ice cream with praline pecans and a chocolate-caramel flavored ribbon

Two Flavors of the Month instead of one are just the strange beginning; fans can get prepared for season three all month long with more Stranger Things inspiration, such as:

– Upside Down Sundae: a sundae featuring the Upside Down Pralines Flavor of the Month that’s built upside down with the toppings on the bottom

– Demogorgon Sundae: a waffle bowl sundae that frightfully resembles a Demogorgon monster

– Byers’ House Lights Polar Pizza® Ice Cream Treat: a flash back to season one that includes a Chocolate Chip Polar Pizza crust with Snickers ice cream, topped with strings of fudge and M&Ms Chocolate Candy Christmas lights

– USS Butterscotch Quarts: butterscotch flavored ice cream loaded with butterscotch toffee and a toffee ribbon, a sneak preview of what’s to come in July

– Elevenade Freeze: a refreshing summer drink made with vanilla ice cream and Minute Maid Lemonade

– Exclusive Stranger Things Merchandise: including a one-of-a-kind Steve Funko figure, 80’s-inspired magnets and sticker sets and Stranger Things t-shirts: all available at participating shops, while supplies last

– Collectible Containers: take home fresh-packed ice cream in one of four limited edition containers featuring Stranger Things designs: Baskin-Robbins double-dares fans to collect them all

“We wanted to give fans a taste of the new season of Stranger Things and are thrilled to partner with Netflix to give customers across the country an experience straight out of Hawkins, Indiana,” said Carol Austin, Vice President of Marketing for Baskin-Robbins. “Whether you love the show or just love some seriously delicious ice cream creations, we’ve got something for everyone.”

Hungry for more? The curiosity voyage continues on Sunday, June 9 from 3:00 to 7:00 p.m. with an Elevenade Freeze National Sampling Day. This flavor journey continues full steam ahead as the Baskin-Robbins and Netflix teams also bring season three’s Scoops Ahoy Ice Cream Shop to life with a one-of-a-kind ice cream truck that’ll be serving up scoops to fans on the West Coast in June.

If you’re too busy streaming seasons one and two to leave the house, Baskin-Robbins also offers online ordering for quick and easy in-store pickup (www.baskinrobbins.com/ordering) and deliveries through DoorDash (www.DoorDash.com/baskinrobbins).

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IKEA Recreates The Living Rooms From The Simpsons, Stranger Things & Friends

You definitely know the rooms, but how well do you know the furnishings?

A new ad campaign from IKEA in the United Arab Emirates has some fun with three of television’s most iconic living rooms by recreating each one solely with IKEA furniture and decorations—plus some help from 3-D design software.

Created by Publicis Spain, the “IKEA Real Life” campaign took two months to track down all the right pieces that are currently on sale from Ikea. They were then compiled and designed via 3-D software to look as close as possible to the memorable living rooms from The Simpsons, Friends and Stranger Things.

On a microsite for the campaign, you can see each room and learn more about the furnishings featured in the ads.

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New Coke & Netflix Take Viewers Back To 1985 For Stranger Things Season 3 In First-of-its-Kind Partnership

Fans of the Netflix series Stranger Things will travel back to “the summer that changed everything” – 1985 – when season 3 of the show hits the streaming platform on July 4.

Coincidentally, the summer of 1985 changed everything for Coca-Cola when the company infamously changed the formula of its beloved flagship beverage with the short-lived launch of New Coke.

In a first-of-its-kind partnership for Netflix, the Stranger Things team collaborated with Coca-Cola to immerse viewers in 1980s nostalgia. Executives from Netflix visited the Coca-Cola archives in Atlanta last year to study New Coke packaging, memorabilia, advertising and more to ensure the script accurately reflected historical events and that all props and visuals stayed true to the time period. New Coke will appear in several episodes.

And (spoiler alert!) New Coke will be available this summer via a (very) limited promotional run to bring to life one of 1985’s biggest cultural moments – both on and off screen.

Stranger Things creators and showrunners Matt and Ross Duffer (“the Duffer Brothers”) – longtime Coke fans – have gone to great lengths to weave the brand into the show’s storyline since its first season. To date, Coca-Cola products, ads and logos have appeared more than a dozen times in the series.

Moviegoers will see another “first” from the Coke-Netflix partnership this summer – the first-ever advertisement directed by the Duffer Brothers. The ad, which will run online and in select cinemas nationwide starting May 24, features Stranger Things characters enjoying New Coke at a movie theatre. The spot brings Season 3 into the real world by placing the show’s cast in the plotline of a 1980s Coca-Cola TV ad set to the original music.

New Coke cans roll off a production line near Atlanta earlier this month. On Thursday May 23, Coca-Cola will release a limited number of New Coke cans online as part of a partnership with the hit Netflix show Stranger Things. 

The New Coke comeback will extend beyond cameos on the show, however. Coca-Cola is bringing back a very limited promotional supply of the ill-fated product – which was pulled after only 79 days on the market following public outcry – this summer.

Beginning May 23 at 5 p.m. ET, Coca-Cola will release a limited number of 12-oz. cans of New Coke – yes, the same recipe from 1985 – as part of a bundle that includes two New Coke cans along with a limited-edition and numbered Stranger Things/Coca-Cola and Coke Zero Sugar 8-oz. glass bottle at CokeStore.com/1985.

Fans can also get their hands on New Coke via an “upside-down” Stranger Things-inspired vending machine that will pop up in select cities, starting May 23 in New York, to dispense free cans of New Coke for a limited time. And fans who buy a ticket to the World of Coca-Cola in Atlanta or make a purchase of $19.85 or more at Coca-Cola Store Las Vegas on select days during the week of June 3 will have a chance to get New Coke cans as a gift, while supplies last.

Because the limited supply of New Coke is only expected to last a few weeks, Coca-Cola also is unveiling limited-edition Stranger Things packages to engage more fans in the partnership, including a 16-oz. can of Coke featuring the original (pre-New Coke) 1985 design with “Enjoy Coke” and the Stranger Things logo, and a 16-oz. Coke Zero Sugar can with a limited-edition Stranger Things design. The “sip & scan” icons on the cans unlock chances to win a variety of Stranger Things experiences as part of the “Enjoy Coca-Cola” summer campaign.

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KFC Hires RoboCop to Protect Their Secret Recipe 

Kentucky Fried Chicken revealed today its newest Colonel Sanders – Colonel RoboCop – and disclosed its latest and most enhanced security measure taken to date to protect and preserve its founder’s secret blend of 11 herbs and spices used to make its world famous Original Recipe chicken. Colonel RoboCop isn’t just tasked with being the latest face of KFC’s famous fried chicken; he was also commissioned to successfully transport an encrypted copy of the secret recipe to one of the most secure vaults in the world –  the Bahnhof maximum security nuclear bunker located in Stockholm, Sweden.

Invented by KFC Founder Colonel Harland Sanders, and perfected in 1940 after years of experimentation, the finger lickin’ good secret recipe, which blends the iconic 11 herbs and spices, is the crown jewel upon which the company was born, and is still enjoyed today in more than 22,000 restaurants across 135+ countries around the world. While the original secret recipe is still housed at the KFC headquarters, a second, triple-encrypted digital copy was created, transported and is now stored at Bahnhof’s data center, a former nuclear bunker named Pionen, to ensure the delicious national treasure lives on forever, should anything ever happen to the original. Between Colonel RoboCop and Bahnhof, KFC has left no stone unturned in its efforts to safeguard the Colonel’s legacy.  

KFC’s secret recipe is arguably the world’s best kept trade secret. Since 1970, the original secret recipe of 11 herbs and spices has been carefully guarded at KFC headquarters in a state-of-the-art vault surrounded by motion detectors, cameras and more. In fact, the recipe is so highly guarded, even KFC’s president and head chef do not know the exact recipe. Most dramatically, KFC employs two different suppliers, each producing approximately half of the herbs and spices blend, which are then blended together by a third supplier – making it impossible for any one supplier to produce the exact mix of 11 herbs and spices.

In addition to his role transporting and protecting the secret recipe, starting February 24 Colonel RoboCop will appear in a series of ads promoting KFC’s four varieties of its famous $20 Fill Up and its $5 Fill Up offers featuring all white meat chicken. 

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How To Name A Product, From The Man Behind Swiffer And BlackBerry

Swiffer, BlackBerry, Febreze, Dibs, Dasani– all these brands have one thing in common. They are products named by a small firm in Sausalito, California, called Lexicon Branding.

The firm, founded by David Placek, has invested heavily in an area of linguistics called “sound symbolism,” which tracks the associations evoked by specific letters, across languages and cultures. They found that ‘v’ conjured energy and aliveness– think Corvette and Viagra– while ‘b’ and ‘t’ recalled reliability– as with BlackRock; T-Mobile; and BlackBerry, which Lexicon named. Placek and company know how to name a product.

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Carrie Bradshaw And The Dude Make An Unlikely Pair In Stella Artois’ Super Bowl Spot

The world’s most unlikely duo—Sarah Jessica Parker’s Carrie Bradshaw from Sex and the City and Jeff Bridges’ The Dude of The Big Lebowski fame—is coming together in Stella Artois’ Super Bowl spot.

The ad, which will air during the second quarter of the game, first shows Parker’s Sex and the City character entering a restaurant (with the Sex and the City theme playing in the background), where she’s welcomed by the staff and immediately offered her signature drink: a cosmopolitan. When she turns it down, asking for a Stella Artois instead, it sends the restaurant into immediate shock and subsequent panic. The music stops, flames swell, waiters run around and food is spilled. But Carrie gets her beer.

After she does, The Dude enters the bar. The bartender assumes he wants a white Russian, his go-to beverage. But like Carrie, he changes his mind and asks for a Stella. Drink in hand, he goes and sits down at the table next to Carrie’s, who leans over to compliment his drink choice, to which he replies, “Changing can do a little good.”

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Where Does Batman Buy His Groceries?

If you didn’t know where Batman shops, you do now: He and celebrities like Slimer, Scooby-Doo, the Griswolds, Doc Brown and more—or, more specifically, their cars—make cameos in a new spot from Walmart promoting its free grocery pickup service.

The campaign debuted during NBC’s Golden Globes broadcast last night and featured familiar vehicles from movies and TV shows from the last four decades—including the station wagon from National Lampoon’s Vacation, Lloyd and Harry’s Mutt Cutts van from Dumb and Dumber and more. And it’s set to the tune of Gary Numan’s 1979 hit “Cars,”.

Barbara Messing, CMO of Walmart U.S., said the retailer worked with Hollywood studios to ensure that the famous cars looked just like ones on film.

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Home Alone Again With The Google Assistant

Twenty-eight years ago, we met the precocious Kevin McCallister in “Home Alone,” the highest-grossing Christmas movie of all time. Now, Macaulay Culkin has reprised his role as the ever-resourceful Kevin.

Add aftershave to your shopping list, set reminders, and fend off bandits, hands-free with Google Assistant.

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Burger King Whopper Detour

Just go near one of the many, many McDonald’s stores in the US, pull up your Burger King app and place your order for a Whopper for a penny. (No need to go to the drive-thru.)

Offer available on the BK App only. No need to use McDonald’s drive thru window – offer is unlocked within 600 ft. of most McDonald’s restaurants. The Whopper sandwich must be picked up at a participating Burger King restaurant. Not valid in AK or HI. See offer on BK® App for details. Valid 12/4/18 through 12/12/18.

Download the BK app HERE to learn more.

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