Category Archives: Advertising

Taika Waititi Spreads Holiday Cheer With His New 2020 Coca-Cola Christmas Commercial

Coca-Cola’s 2020 Christmas advertisement, directed by filmmaker Taika Waititi, debuted this week.

The Oscar-winning director, writer and actor is perhaps best known for his films Jojo Rabbit, What We Do In The Shadows and Thor: Ragnarok. Waititi’s commercial carries the tagline “This Christmas, give something only you can give” and follows a father’s quest to deliver his daughter’s letter to Santa.

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Oreo Built A Vault To Protect Its Cookies In Case An Asteroid Hits The Earth

As if there’s not enough to worry about these days, NASA has reported that an asteroid is headed toward Earth on November 2, a day before the U.S. election. Although scientists have predicted that, at its closest, it will still be 419,130 kilometers from the Earth’s atmosphere and that the likelihood of it hitting us is pretty small (0.4% to be precise, and that’s the worst-case scenario), you still wonder. One Oreo fan went as far to tweet: who will save the Oreos?

So, Oreo has jumped on the moment to remind us that if a cataclysmic event ever were to occur, the cookie brand will survive it. They learned about the Global Seed Vault, a concrete bunker in Svalbard, Norway, far above the Arctic Circle, which contains seeds of every plant grown in the world so that if catastrophe does strike, we’ll be able to rebuild again. Why not do the same for Oreo?

In a new apocalyptic advertising campaign, the cookie brand has created an asteroid-proof compound, the Global Oreo Vault, where it has safely tucked away the cookie’s recipe, a few samples and some powdered milk (the perfect accompaniment, if you add some snow). It’s located on permafrost at the coordinates 78°08’58.1″N, 16°01’59.7″E, near the Global Seed Vault.

Oreo explained that each cookie pack is wrapped in protective Mylar which can keep the cookies safe from temperatures of -80°F to 300°F.

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DieHard Is Back – Bruce Willis Reprises Role of John McClane For New DieHard Battery Commercial

Bruce Willis reprised his iconic role of John McClane for a new Advance Auto Parts DieHard battery commercial.

Debuting Sunday during Fox’s America’s Game of the Week telecast of Green Bay vs. Tampa Bay, the two-minute mini-movie not only features a lot of action and classic McClane snark, but also reunites some of the cast from the 1988 blockbuster. De’voreaux White (Argyle) and Clarence Gilyard (Theo) appear in the spot, both bringing a healthy dose of nostalgia. And of course, there is some vent crawling in the commercial.

“I’ve never done any sort of commercial with the John McClane character, but Advance Auto Parts brought an idea to integrate DieHard the battery into the Die Hard story through a short film that’s authentic to McClane and both brands,” said Willis in a statement. “Advance approached this like a motion picture – the script is clever, the production intense and the spot is entertaining. This is what Die Hard fans expect. I think they will dig the DieHard –Die Hard mashup.”

Added Willis, who last played the character in 2013’s A Good Day to Die Hard, “I always have a lot of fun playing John McClane and I really enjoyed how Advance Auto Parts brought in De’voreaux and Clarence from the original film.”

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See How Your Favorite Cereal Brands Have Evolved Over Time

Cereal has been a breakfast staple for so long it’s hard to imagine life without it. And every generation of kids knows the iconic mascots who happily watch over us as we dig into a bowl. But just because people of all ages are familiar with Tony the Tiger and Trix the Rabbit doesn’t mean those smiling faces have always looked the same. Because while cereal has long remained a bedrock of the most important meal of the day, their packaging and designs have undergone some dramatic changes over the decades.

Click HERE to see just how much cereal box art has evolved.

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McDonald’s Ad Cleverly Builds Menu Items Using Furniture In Trucks To Celebrate ‘Moving Day’ In Quebec

In celebration of July 1, AKA “Moving Day” in Quebec, the ad team at Cossette created a wonderful ad for McDonald’s Canada that not only put the burdensome task of moving into a humorous light but also reminded people that it was still simple enough to eat during the busy day. 

The agency carefully packed moving trucks with furniture that from a distance resembled menu items such as a Big Mac, Egg McMuffin, and French Fries.

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Dos Equis Made An Extra Long Cooler To Help Drinkers Stay 6 Feet Apart

Summer has officially begun and while many of the activities that beer drinkers look forward to during the warmer months have been canceled as a result of the Covid-19 pandemic, beer brands are looking for ways to encourage some of the lower-risk summer pastimes.

With that in mind, Dos Equis created a cooler to help. It’s six feet long, so you can invite your friends over for a cold one, and then keep them at a safe distance on the other end of the cooler. The “Seis-Foot Cooler,” as the brand has dubbed it, was available on a first come, first served basis to anyone who purchased a Dos Equis and sent the receipt to the brand on June 26.

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6 Feet Covers: Iconic Album Covers Get The Social Distancing Treatment

Agency Activisita wants to encourage people to create some space so they redesigned a collection of iconic album covers to raise awareness about the importance  of staying at least 6 feet away from each other, to stop the spread of Coronavirus.

Social distancing is the new normal and it will be for a while. 6 feet or 1.8 meters is the distance that experts recommend we keep between each other.

We will rock again soon. Just remember to keep the 6 feet distance. It will save lives.

See more HERE.

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The Kool-Aid Man Has Vanished

The Kool-Aid Man has disappeared. It’s quite the feat, given the large stature and typically boisterous demeanor, but everything is quiet and all walls are structurally sound. Is he safe? Keeping cool? Hydrated? No one can say for sure.

His disappearance is tied to a campaign focused on a new mystery flavor. Kraft Heinz is encouraging concerned citizens to visit koolaidmystery.com and help locate the Kool-Aid Man, who’s ostensibly out traveling the world in search of that secret ingredient. “Find the Man to Find the Flavor!” the website proclaims.

Participants who join the search between now and April 3 will be eligible to win prizes, including a $10,000 vacation. Kool-Aid Mystery Jammers—ready-to-serve drink pouches that contain the unknown flavor—are on shelves nationwide for $1.99 per pack of 10 pouches. Kraft Heinz will reveal the secret flavor, along with Kool-Aid Man’s whereabouts, on April 6.

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Jif And Giphy Have Created A Limited Edition Peanut Butter

Jif peanut butter unveiled a limited-edition jar labeled “Gif” as part of a clever partnership with GIF repository Giphy. The stunt, created by Publicis’ PSOne agency in New York, reignites a long-running debate about the correct pronunciation of GIF.

By now, most have made up their minds on the matter one way or the other, but Jif saw fit to create some semantic synesthesia by putting a G on a brand name we all know starts with a “juh” sound (unlike GIF, which is of course a hard-G sound like “glove” or “get over your lame argument about how the creator of GIFs pronounced it”).

The special Gif edition of otherwise normal Jif peanut butter—which also has the original label on the opposite side—went on sale via Amazon today at a price of $9.99. (Update: The limited edition appeared to have sold out by 12:40 p.m. ET.)

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Bill Murray Returns To Groundhog Day In New Super Bowl Commercial

It’s Groundhog Day all over again as Jeep brand debuts a Super Bowl  spot starring Bill Murray (in his first-ever national television commercial). But this time reliving the same day over and over again is always a new adventure when you’re driving the 2020 Jeep Gladiator. 

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