Category Archives: Advertising

KFC Hires RoboCop to Protect Their Secret Recipe 

Kentucky Fried Chicken revealed today its newest Colonel Sanders – Colonel RoboCop – and disclosed its latest and most enhanced security measure taken to date to protect and preserve its founder’s secret blend of 11 herbs and spices used to make its world famous Original Recipe chicken. Colonel RoboCop isn’t just tasked with being the latest face of KFC’s famous fried chicken; he was also commissioned to successfully transport an encrypted copy of the secret recipe to one of the most secure vaults in the world –  the Bahnhof maximum security nuclear bunker located in Stockholm, Sweden.

Invented by KFC Founder Colonel Harland Sanders, and perfected in 1940 after years of experimentation, the finger lickin’ good secret recipe, which blends the iconic 11 herbs and spices, is the crown jewel upon which the company was born, and is still enjoyed today in more than 22,000 restaurants across 135+ countries around the world. While the original secret recipe is still housed at the KFC headquarters, a second, triple-encrypted digital copy was created, transported and is now stored at Bahnhof’s data center, a former nuclear bunker named Pionen, to ensure the delicious national treasure lives on forever, should anything ever happen to the original. Between Colonel RoboCop and Bahnhof, KFC has left no stone unturned in its efforts to safeguard the Colonel’s legacy.  

KFC’s secret recipe is arguably the world’s best kept trade secret. Since 1970, the original secret recipe of 11 herbs and spices has been carefully guarded at KFC headquarters in a state-of-the-art vault surrounded by motion detectors, cameras and more. In fact, the recipe is so highly guarded, even KFC’s president and head chef do not know the exact recipe. Most dramatically, KFC employs two different suppliers, each producing approximately half of the herbs and spices blend, which are then blended together by a third supplier – making it impossible for any one supplier to produce the exact mix of 11 herbs and spices.

In addition to his role transporting and protecting the secret recipe, starting February 24 Colonel RoboCop will appear in a series of ads promoting KFC’s four varieties of its famous $20 Fill Up and its $5 Fill Up offers featuring all white meat chicken. 

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How To Name A Product, From The Man Behind Swiffer And BlackBerry

Swiffer, BlackBerry, Febreze, Dibs, Dasani– all these brands have one thing in common. They are products named by a small firm in Sausalito, California, called Lexicon Branding.

The firm, founded by David Placek, has invested heavily in an area of linguistics called “sound symbolism,” which tracks the associations evoked by specific letters, across languages and cultures. They found that ‘v’ conjured energy and aliveness– think Corvette and Viagra– while ‘b’ and ‘t’ recalled reliability– as with BlackRock; T-Mobile; and BlackBerry, which Lexicon named. Placek and company know how to name a product.

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Carrie Bradshaw And The Dude Make An Unlikely Pair In Stella Artois’ Super Bowl Spot

The world’s most unlikely duo—Sarah Jessica Parker’s Carrie Bradshaw from Sex and the City and Jeff Bridges’ The Dude of The Big Lebowski fame—is coming together in Stella Artois’ Super Bowl spot.

The ad, which will air during the second quarter of the game, first shows Parker’s Sex and the City character entering a restaurant (with the Sex and the City theme playing in the background), where she’s welcomed by the staff and immediately offered her signature drink: a cosmopolitan. When she turns it down, asking for a Stella Artois instead, it sends the restaurant into immediate shock and subsequent panic. The music stops, flames swell, waiters run around and food is spilled. But Carrie gets her beer.

After she does, The Dude enters the bar. The bartender assumes he wants a white Russian, his go-to beverage. But like Carrie, he changes his mind and asks for a Stella. Drink in hand, he goes and sits down at the table next to Carrie’s, who leans over to compliment his drink choice, to which he replies, “Changing can do a little good.”

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Where Does Batman Buy His Groceries?

If you didn’t know where Batman shops, you do now: He and celebrities like Slimer, Scooby-Doo, the Griswolds, Doc Brown and more—or, more specifically, their cars—make cameos in a new spot from Walmart promoting its free grocery pickup service.

The campaign debuted during NBC’s Golden Globes broadcast last night and featured familiar vehicles from movies and TV shows from the last four decades—including the station wagon from National Lampoon’s Vacation, Lloyd and Harry’s Mutt Cutts van from Dumb and Dumber and more. And it’s set to the tune of Gary Numan’s 1979 hit “Cars,”.

Barbara Messing, CMO of Walmart U.S., said the retailer worked with Hollywood studios to ensure that the famous cars looked just like ones on film.

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Home Alone Again With The Google Assistant

Twenty-eight years ago, we met the precocious Kevin McCallister in “Home Alone,” the highest-grossing Christmas movie of all time. Now, Macaulay Culkin has reprised his role as the ever-resourceful Kevin.

Add aftershave to your shopping list, set reminders, and fend off bandits, hands-free with Google Assistant.

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Burger King Whopper Detour

Just go near one of the many, many McDonald’s stores in the US, pull up your Burger King app and place your order for a Whopper for a penny. (No need to go to the drive-thru.)

Offer available on the BK App only. No need to use McDonald’s drive thru window – offer is unlocked within 600 ft. of most McDonald’s restaurants. The Whopper sandwich must be picked up at a participating Burger King restaurant. Not valid in AK or HI. See offer on BK® App for details. Valid 12/4/18 through 12/12/18.

Download the BK app HERE to learn more.

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Apple’s 2018 Holiday Ad: Share Your Gifts

Apple is running a new Holiday ad, called “Share Your Gifts”. The short almost Pixar-like animated story runs close to 3 minutes long and features a girl who is afraid to share her creations until they are accidentally released into the world for people to enjoy.

The heartwarming spot features the song Come Out and Play by Billie Eilisho.

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Smile With Lays

Lays is throwing in a dash of personalization to try to tap into a young audience by letting internet users upload a new or preexisting photo of their faces to its website to get their grins printed on a bag of original plain Lay’s chips.

Get your smile (or a friend’s smile) on a real Lay’s bag for $10.99 a bag and you can order one HERE. Lay’s is encouraging snackers to share photos of themselves with the specialized packaging on social media via the hashtag #SmileWithLays.

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Welcome to the Overlook Hotel, A Clever Ad Promoting The Academy Museum of Motion Pictures

The Academy of Motion Picture Arts and Sciences ran a tongue in cheek ad for the Shining’s Overlook Hotel during the Oscars to promote the Academy Museum of Motion Pictures. 

The ad invited Oscars viewers to call 833-888-0237 and those who called the number spent six-minutes on hold for the hotel, while a recording played a loop of “Shining” in-jokes. The recording ends by inviting patient listeners to visit AcademyMuseum.org. 

The museum will celebrate the art and science of movies—past, present, and future. Its exhibitions and programs will convey the magic of cinema and offer a glimpse behind the screen, illuminating the creative and collaborative process of filmmaking. The Museum will seek to inspire, entertain, and educate all visitors about the rich history of motion pictures and their essential role in our culture.

The museum is slated to open in 2019 and will feature six stories of dynamic spaces, including more than 50,000 square feet of exhibition galleries, a state-of-the-art education studio, the 288-seat Ted Mann Theater, a restaurant and café, a store, and dynamic public and special event spaces.

The gorgeous building will house more than 12 million photographs, 190,000 film and video assets, 80,000 screenplays, 61,000 posters, 20,000 production and costume design drawings, and 104,000 pieces of production art.

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Over 150 People Try To Draw 10 Famous Company Logos From Memory As Accurately As Possible

signs.com conducted an interesting experiment, titled Branded in Memory, where they asked over 150 people to draw 10 famous company logos from memory as accurately as possible. The individuals blindly drew logos for Apple, Adidas, Burger King, Domino’s, 7-Eleven, Foot Locker, Starbucks, Walmart, Target, and IKEA and the results were quite hilarious.

When a brand’s logo changes over time, a subset of people mistakenly conflates old and new versions. Similarly, we sometimes slip up when advertising utilizes strong symbols not used in the logo (e.g., the Burger King crown).

Overall, 16 percent of people drew near perfect logos, and 37 percent were good but not perfect. As we would expect, the more complex the logo, the less likely people are to remember it in full.

Check out the results HERE.

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