Category Archives: Apple

Apple Introduces 16-Inch MacBook Pro

Apple today unveiled an all-new 16-inch MacBook Pro designed for developers, photographers, filmmakers, scientists, music producers and anyone who relies on a Mac to create their life’s best work. 

The all-new MacBook Pro features a brilliant 16-inch Retina Display, the latest 8-core processors, up to 64GB of memory, next-generation graphics with up to 8GB of VRAM and a new advanced thermal design, making it the most powerful MacBook Pro ever.

Featuring a new Magic Keyboard with a redesigned scissor mechanism and 1mm travel for a more satisfying key feel, the 16-inch MacBook Pro delivers the best typing experience ever in a Mac notebook. The 16-inch MacBook Pro also includes a six-speaker sound system, longer battery life, Touch Bar, Touch ID, the Force Touch trackpad and the Apple T2 Security Chip.

Pricing and Availability

Starting at $2,399, the 16-inch MacBook Pro is available today through apple.com and the Apple Store app. It will be in Apple Stores and Apple Authorized Resellers in the US later this week and coming soon to stores around the world.

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Official Trailer For Apple’s “Servant” From M. Night Shyamalan Unveiled

Apple today unveiled the official trailer for “Servant,” a new Apple Original series from Academy Award-nominated executive producer M. Night Shyamalan (Glass, Split, The Sixth Sense).  

Apple’s “Servant” will premiere November 28 exclusively on Apple TV+, a new home for the world’s most creative storytellers. The half hour psychological thriller follows a Philadelphia couple in mourning after an unspeakable tragedy creates a rift in their marriage and opens the door for a mysterious force to enter their home.

Academy Award-nominated executive producer M. Night Shyamalan (Glass, Split, The Sixth Sense) directs the series alongside BAFTA-nominated creator, executive producer and writer Tony Basgallop (Inside Men, What Remains, “24: Live Another Day”). The celebrated cast of “Servant” includes Lauren Ambrose (“Six Feet Under”), Toby Kebbell (Kong: Skull Island, Fantastic Four, “Black Mirror”), Nell Tiger Free (“Game of Thrones”), Rupert Grint (Harry Potter franchise, Snatch).

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Adobe Photoshop Camera

Adobe Photoshop Camera is a new Sensei AI-powered app that automatically recognizes subjects in photos and suggests artist-created image filters to apply. 

This can be done in real-time, as the photo is taken, or after the fact. It also understands the technical content of the photo, like dynamic range, tonality, and scene type, and can apply complex adjustments based on what it sees. 

Currently available as a limited preview for iOS and Android, the company expects to roll it out for everyone early next year.

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Watch The Trailer For ‘The Banker’ Starring Anthony Mackie And Samuel L. Jackson

Apple today released a trailer for its upcoming film “The Banker,” starring Anthony Mackie, Samuel L. Jackson, Nia Long, and Nicholas Hoult. 

The film is based on a true story about Bernard Garrett (Mackie) and Joe Morris (Jackson), who devise a plan to help African Americans get access to real estate deals and bank loans during the 1960s. 

The film will debut in theaters on December 6, a few weeks before it is available to stream on Apple TV+ sometime in January. It will be the third Apple Original movie to follow this theatrical release schedule, following “The Elephant Queen” in October and “Hala” in November. 

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Apple Reveals New AirPods Pro, Available October 30

 

Apple today announced AirPods Pro, an exciting addition to the AirPods family that features Active Noise Cancellation and superior, immersive sound in an all-new lightweight, in-ear design. AirPods Pro are available to order on apple.com and the Apple Store app starting today and in stores beginning Wednesday, October 30.

“AirPods are the best-selling headphones in the world. The one-tap setup experience, incredible sound and iconic design have made them a beloved Apple product, and with AirPods Pro, we’re taking the magic even further,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “The new in-ear AirPods Pro sound amazing with Adaptive EQ, fit comfortably with flexible ear tips and have innovative Active Noise Cancellation and Transparency mode. We think customers are going to love this new addition to the AirPods family.”

 

Pricing and Availability

AirPods Pro will be available for $249 and are available to order from apple.com and in the Apple Store app in the US and more than 25 other countries and regions. AirPods Pro will start shipping on Wednesday, October 30 and be available in stores beginning later this week (varies by country and region).

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Apple iPod Turns 18

Today marks the 18th anniversary of Steve Jobs unveiling the original iPod at a small event on Apple’s Infinite Loop campus. While the iMac started Apple’s renaissance in 1998, it was the launch of the iPod in 2001 that truly set Apple on a path towards becoming the world’s most valuable company. 

Jobs famously pitched the original iPod as offering “1,000 songs in your pocket.” The combination of its 5GB hard drive and 0.75-inch thickness was impressive at the time, with the device also featuring a two-inch screen, up to 10 hours of battery life, a FireWire port, and the first iteration of the iconic click wheel. 

“With iPod, Apple has invented a whole new category of digital music player that lets you put your entire music collection in your pocket and listen to it wherever you go,” said Jobs in Apple’s press release from October 23, 2001. “With iPod, listening to music will never be the same again.” 

The ubiquitous device forever changed the music industry. Along with the iPod came iTunes, a program that transformed the way music was sold, played and produced.

Record stores closed in droves, artists who created thematic albums were now focussed on selling singles and the small handheld object became a status symbol in which people could now share and showcase their individual music tastes. Everyone could carry their entire music library in their pockets. The art of conversation with nearby people stopped as white earbuds closed out the world around us and we looked down instead of around.

Watch the crude introductory video below and wonder at how far Apple has come from their vast product line, countless innovations,  frequency of product releases, the annual cost to consumers to how these sleek gadgets are now introduced P.T. Barnum style at special events.

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Beats Solo Pro Noise-Cancelling Headphone

Beats by Dr. Dre (Beats) today debuts Solo Pro, its first on-ear, noise-cancelling headphone. 

To deliver sound how you want it, Solo Pro features two listening modes: Active Noise Cancelling (ANC) and Transparency. Beats’ Pure ANC gives you the space to create with fully immersive sound, while Transparency helps you stay aware of your surroundings. Every detail of Solo Pro has been carefully considered, right down to the intuitive way the headphones turn on and off via folding. The ergonomic design delivers exceptional comfort for extended wear and sleek style. And with up to 22 hours of battery life, you can keep the music going no matter where your day takes you.

Pricing and Availability

Availability in the US for Solo Pro ($299.95) will begin on October 30th in black, ivory, gray, dark blue, light blue and red. Pre-order in the US today at apple.com.

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Servant From M. Night Shyamalan To Premiere November 28 On Apple TV +

Today at New York Comic Con 2019, Apple announced that M. Night Shyamalan’s highly anticipated psychological thriller “Servant,” will premiere globally on Apple TV+, a new home for the world’s most creative storytellers, on Thursday, November 28. 

Apple’s “Servant” follows a Philadelphia couple in mourning after an unspeakable tragedy creates a rift in their marriage and opens the door for a mysterious force to enter their home. 

Academy Award-nominated Executive Producer M. Night Shyamalan (Glass, Split, The Sixth Sense) directs along with BAFTA-nominated Executive Producer and Writer Tony Basgallop, who created the series. (Inside Men, What Remains, “24: Live Another Day”). The celebrated cast of “Servant” includes Lauren Ambrose (“Six Feet Under”), Toby Kebbell (Kong: Skull Island, Fantastic Four, “Black Mirror”), Nell Tiger Free (“Game of Thrones”), Rupert Grint (Harry Potter franchise, Snatch).

Apple TV+ launches on November 1 in over 100 countries and regions, and will be available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac and other platforms, including online at tv.apple.com, for just $4.99 per month with a seven-day free trial.

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Watch A Sneak Peek of Apple’s For All Mankind

Ahead of New York Comic Con, a new trailer for the highly anticipated Apple Original is now available. For All Mankind will premiere November 1 exclusively on Apple TV+, a new home for the world’s most creative storytellers.

For All Mankind is created by Emmy Award winner Ronald D. Moore (Outlander, Battlestar Galactica), Matt Wolpert and Ben Nedivi. Told through the lives of NASA astronauts, engineers and their families, For All Mankind presents an aspirational world where NASA and the space program remained a priority and a focal point of our hopes and dreams.

For All Mankind stars Joel Kinnaman, Michael Dorman, Wrenn Schmidt, Shantel VanSanten, Sarah Jones and Jodi Balfour.

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Apple Arcade Arriving On September 19

Apple today announced Apple Arcade will arrive on September 19 and cost $4.99 per month after a free one-month trial.

The new game subscription service will feature over 100 new and exclusive games, including original releases from renowned creators Hironobu Sakaguchi, Ken Wong, Will Wright and dozens more. 

Apple Arcade games will redefine games and be curated based on originality, quality, creativity, fun and their appeal to players of all ages. Apple Arcade will give customers the freedom to try any game from its handpicked collection of titles that are all-you-can-play, have no ads, ad tracking or additional purchases, and respect user privacy. 

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