Category Archives: Apple

Apple Invites Media To ‘Hello Again’ October 27th Mac-Centric Event


Apple today sent out media invites for a Mac-centric event that will be held on Thursday, October 27 at 10:00 a.m. at Apple’s Cupertino campus.

The October event is expected to focus on the introduction of new Macs, headlined by a much-rumored and highly anticipated revamped MacBook Pro. According to rumors, the new MacBook Pro will feature the first redesign to the machine since 2012.

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The Mega Tiny Anti-Gravity Phone Case


The Mega Tiny Anti-Gravity phone case uses nano suction technology; imagine millions of tiny suction cups on the back of your case providing grip to most smooth surfaces. The case is perfect for hands-free selfies, streaming Netflix, Skyping with friends, recording video blogs, live streaming with Periscope, working out at the gym and much more!


The Anti-Gravity case has raised edges to help protect your screen, plays nicely with glass screen protectors, has durable and grip-friendly TPU edges for impact protection and the nano-suction material absorbs shock.

Order HERE for $29+.

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Belkin Introduces Lightning Audio + Charge RockStar For iPhone 7 & iPhone 7 Plus

Belkin Lightning Audio Charge RockStar

The Belkin Lightning Audio + Charge RockStar offers dual functionality for charging and listening. Whether you want to charge in the car, on the go, or at home, the Belkin adapter makes it possible to listen to Lightning Audio and power your iPhone, simultaneously.

The adapter is designed to work with the full ecosystem of Lightning Audio headphones and there’s no need to remove your phone case while using it. The new Lightning Audio + Charge RockStar will be available October 10 for an MSRP of $39.95 on and at Apple retail stores.

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Apple Introduces Apple Watch Series 2


Apple introduced Apple Watch Series 2, the next generation of the world’s most popular smartwatch. Apple Watch Series 2 is packed with incredible fitness and health capabilities including a water resistance 50 meter rating for swimming, and built-in GPS so users can now run without an iPhone. Apple Watch Series 2 also features a dramatically brighter display and a powerful dual-core processor. Combined with the performance enhancements of watchOS 3, Apple Watch Series 2 makes it even easier to access third-party apps, receive and respond to notifications and conveniently use Apple Pay. Apple Watch Series 2 will be available in more than 25 countries beginning Friday, September 16.

Fitness & Health

Apple Watch Series 2 is rated water resistant 50 meters for swimming, surfing or just playing in the pool. For swimmers, Apple developed all-new algorithms after hundreds of hours of research for two new workout options, pool and open water. Apple Watch Series 2 can count laps, track average lap pace and auto-detect stroke type to accurately measure active calorie burn.

With built-in GPS, Apple Watch Series 2 records precise distance, pace and speed for outdoor workouts such as walking, running or cycling, without needing to take an iPhone. Users can begin an outdoor workout immediately as Apple Watch Series 2 uses Wi-Fi, GPS and locally stored satellite data to quickly identify their location. On completion of an outdoor workout, view a route map that shows variations in speed in the Activity app on iPhone. Whether running, going for a swim or walking between meetings, the Activity app on Apple Watch Series 2 counts all daily activity towards the Stand, Move and Exercise rings.

Advanced Technology

Apple pioneered the custom designed System in Package (SiP) for Apple Watch, and continues to develop this breakthrough technology with the second generation S2 chip. With a dual-core processor, the S2 chip takes performance to a new level, making Apple Watch up to 50 percent faster. In addition, a new GPU has been added, which delivers up to two-times-greater graphics performance. Apple Watch Series 2 also features a dramatically brighter display — at 1,000 nits, it’s more than two times brighter— making this the brightest display Apple has ever shipped, so it’s even easier to see important information at a glance when outside on a sunny day.

watchOS 3

watchOS 3 features significantly improved performance that makes it even simpler to launch favorite apps instantly, either from the watch face or with the new Dock, which displays the latest information already updated in the background. New fitness and health capabilities include the breakthrough Breathe app, designed to encourage users to take a moment in their day to do deep breathing exercises for relaxation and stress reduction. The Activity app now includes the ability to share, compare and compete, keeping friends and family motivated. There is also a customized experience for wheelchair users to close their Activity rings, in addition to dedicated workouts.

Apple Watch is even more personal with new watch faces including Minnie Mouse, Activity and Numerals. Simply swipe edge-to-edge to swap out a new watch face and with the new Face Gallery in the Apple Watch app on iPhone, it’s even easier to customize watch faces and discover third-party apps.

Apple Watch Lineup

Apple Watch Series 2 is available with all the new fitness and health capabilities in lightweight aluminum or stainless steel cases, paired with a wide variety of gorgeous new band colors.

Apple Watch Series 1 is available in lightweight aluminum and combines the new powerful dual-core processor and GPU with all the incredible features of the original Apple Watch, making it up to 50 percent faster and available to even more customers, starting at just $269 (US).

Apple Watch Edition now comes in a beautiful ceramic, that embodies craftsmanship with a lustrous white case and all the incredible features of Apple Watch Series 2. Ceramic is one of the hardest materials in the world — more than four times harder than stainless steel — with a beautiful, white, pearl-like finish, making Apple Watch Edition extremely scratch-resistant.

Pricing & Availability

Apple Watch is available in two different case sizes, 38 mm and 42 mm. Apple Watch Series 1 will be available in gold, rose gold, silver or space gray aluminum cases paired with a Sport Band and starts at just $269 (US); Apple Watch Series 2 will be available in gold, rose gold, silver or space gray aluminum, or silver or space black stainless steel cases paired with a wide variety of bands starting at $369 (US); and the new ceramic Apple Watch Edition starts at $1249 (US) from, Apple Stores and select Apple Authorized Resellers and carriers. For local availability, visit Apple Watch Nike+ starts at $369 (US) and Apple Watch Hermès starts at $1149 (US).

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Apple Announces Airpods


Apple introduced AirPods, innovative new wireless headphones that use advanced technology to reinvent how we listen to music, make phone calls, enjoy TV shows and movies, play games and interact with Siri, providing a wireless audio experience not possible before. AirPods eliminate the hassles of wireless headphones, by just flipping open the lid of its innovative charging case and with one tap, they are instantly set up and ready to work with your iPhone and Apple Watch. Advanced sensors know when you are listening and automatically play and pause your music. Using Siri, AirPods allow you to access your favorite personal assistant with just a double tap. This revolutionary experience is enabled by the new ultra-low power Apple W1 chip, which enables AirPods to deliver high-quality audio and industry-leading battery life in a completely wireless design. AirPods will be available starting in late October.


With AirPods, setting up and using wireless headphones has never been easier. Just open the charging case near your iPhone and with a simple tap, AirPods are immediately set up with all the devices signed into your iCloud account, including your iPad and Mac. AirPods are connected and ready to go when you are, just put them in your ears when you want to listen. AirPods can intelligently and seamlessly switch from a call on your iPhone to listening to music on your Apple Watch.


The all new Apple W1 chip enables the groundbreaking innovations in AirPods, with dual optical sensors and accelerometers in each AirPod that work with the W1 chip to detect when AirPods are in your ear, so they only play when you are ready to listen. Simply remove them to automatically pause the music, or just remove one to have a conversation and automatically resume when you put it back. Access Siri with a double tap to your AirPods to select and control your music, change the volume, check your battery life or perform any other Siri task. An additional accelerometer in each AirPod detects when you’re speaking, enabling a pair of beam-forming microphones to focus on the sound of your voice, filtering out external noise to make your voice sound clearer than ever before.

The ultra-low power Apple W1 chip operates at one-third of the power of traditional wireless chips, enabling AirPods to deliver up to 5 hours of listening time on one charge. The custom-designed charging case holds additional charges, for an industry-leading more than 24 hours of total listening time, ensuring AirPods are charged and ready to go whenever you are.

Pricing & Availability

The new Apple-designed wireless AirPods including charging case will be available for $159 (US) from and Apple Stores beginning in late October.AirPods require Apple devices running iOS 10, watchOS 3 or macOS Sierra.

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Apple Introduces iPhone 7 & iPhone 7 Plus


Apple today introduced iPhone 7 and iPhone 7 Plus, the best, most advanced iPhone ever, packed with unique innovations that improve all the ways iPhone is used every day. The new iPhone features new advanced camera systems that take pictures like never before, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers, wide color system from camera to display, two new beautiful finishes, and is the first water and dust resistant iPhone. iPhone 7 and iPhone 7 Plus will be available in more than 25 countries beginning Friday, September 16.

New Advanced Camera Systems

iPhone 7 and iPhone 7 Plus take the world’s most popular camera and make it even better with entirely new camera systems. The 12-megapixel camera includes optical image stabilization on both iPhone 7 and iPhone 7 Plus, and a larger ƒ/1.8 aperture and 6-element lens enable brighter, more detailed photos and videos, and a wide color capture allows for more vibrant colors with more detail. iPhone 7 Plus features the same 12-megapixel wide angle camera as iPhone 7 and adds a 12-megapixel telephoto camera that together offer optical zoom at two times and up to 10 times digital zoom for photos.

Coming later this year, the dual 12-megapixel cameras also enable a new depth-of-field effect, using both cameras on iPhone 7 Plus to capture images, while sophisticated technology including Machine Learning separates the background from the foreground to achieve amazing portraits once possible only with DSLR cameras.

Additional Camera Advancements Include:

New Apple-designed Image Signal Processor, which processes over 100 billion operations on a single photo in as little as 25 milliseconds, resulting in incredible photos and videos

New 7-megapixel FaceTime HD camera with wide color capture, advanced pixel technology and auto image stabilization for even better selfies

New Quad-LED True Tone flash that is 50 percent brighter than iPhone 6s including an innovative sensor that detects the flickering in lights and compensates for it in videos and photos.


More Performance & Battery Life

The new custom-designed Apple A10 Fusion chip features a new architecture that powers these innovations, making it the most powerful chip ever in a smartphone, while also getting more time between charges with the longest battery life ever in an iPhone. The A10 Fusion’s CPU now has four cores, seamlessly integrating two high-performance cores that run up to two times faster than iPhone 6, and two high-efficiency cores that are capable of running at just one-fifth the power of the high-performance cores. Graphics performance is also more powerful, running up to three times faster than iPhone 6 at as little as half the power, enabling a new level of gaming and professional apps.

Both phones include support for up to 25 LTE bands, for the best worldwide roaming in the industry, and LTE Advanced for three times faster data rates than iPhone 6 at up to 450 Mbps.1 For customers in Japan, iPhone will now support the leading FeliCa contactless technology, bringing the ability to use credit and prepaid cards, including on iD and QuicPay domestic networks, and Suica, Japan’s dominant transit card issued by JR East, the world’s largest transit operator.

An Amazing Audio Experience

New stereo speakers offer amazing and immersive sound that is two times louder than iPhone 6s, offering increased dynamic range of sound and a higher quality speakerphone. The new iPhone comes with EarPods with Lightning connector to deliver incredible sound, as well as a 3.5 mm headphone jack adapter that allows customers to use old headphones and accessories.


New AirPods, Apple’s innovative new wireless headphones, weave simplicity and technology together to reinvent the wireless experience making headphones easy to use. Featuring the new Apple W1 chip, AirPods have extremely efficient wireless communication for a better connection, improved sound and industry-leading battery life. AirPods harness the power of Siri, allowing you to access your favorite personal assistant with just a double tap.

Design That Makes a Splash

The iPhone 7 and iPhone 7 Plus come in a gorgeous design in silver, gold and rose gold finishes and introduce two all-new black finishes, a beautiful black finish that has an anodized matte appearance, and an innovative jet black finish that has a deep, high-gloss look. The new jet black finish is accomplished through an innovative nine-step process of anodization and polish for a uniform, glossy finish. An entirely reengineered enclosure results in a water resistant iPhone offering protection like never before against spills, splashes and dust.


The new iPhone features the brightest, most colorful Retina HD display ever in an iPhone, now with a wide color gamut for cinema-standard colors, greater color saturation and the best color management in the smartphone industry. An all-new, advanced, solid-state Home button on iPhone 7 is designed to be durable and responsive, and working in tandem with the new Taptic Engine, provides more precise and customizable tactile feedback.

Featuring iOS 10

iPhone 7 and iPhone 7 Plus come with iOS 10, the biggest release ever of the world’s most advanced mobile operating system. iOS 10 introduces a huge update to Messages that delivers more expressive and animated ways to message friends and family, the ability for Siri to do more by working with apps, new ways to interact with apps and even more places to use 3D Touch, beautifully redesigned Maps, Photos, Apple Music and News apps, and the Home app, delivering a simple and secure way to manage home automation products in one place. iOS 10 also opens up incredible opportunities for developers with Siri, Maps, Phone and Messages APIs, allowing customers to do more than ever with the apps they love to use.

Pricing & Availability

iPhone 7 and iPhone 7 Plus will be available in silver, gold, rose gold and the new black finish in 32GB, 128GB and 256GB models starting at $649 (US), and the new jet black finish will be offered exclusively on the 128GB and 256GB models from, Apple Stores, Apple Authorized Resellers and select carriers.

Through Apple’s iPhone Upgrade Program, customers in the US, and for the first time in the UK and China, can get an unlocked iPhone 7 or iPhone 7 Plus, with the protection of AppleCare+, choose their carrier and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available at and Apple Stores in the US with monthly payments starting at $32.

Customers will be able to order iPhone 7 and iPhone 7 Plus beginning Friday, September 9, with availability beginning Friday, September 16, in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, US Virgin Islands and the US.

The new Apple-designed wireless AirPods including charging case will be available for $159 (US) from and Apple Stores beginning in late October. All iPhone 7 and iPhone 7 Plus models will include EarPods with Lightning Connector and a Lightning to 3.5 mm Headphone Jack Adapter, also sold separately at and Apple Stores, for $29 (US) and $9 (US), respectively.

Apple-designed accessories including leather and silicone cases in a range of colors will be available starting at $35 (US) and iPhone 7 Smart Battery Case will be offered in black and white for $99 (US) from and Apple Stores. Lightning Docks in several color-matching metallic finishes will also be available for $49 (US).

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Apple Announces September 7 Event


Apple has sent out media invitations to its upcoming event, slated for Sept. 7. The invite features a series of colored dots and a simple caption: “See you on the 7th.” The event is being held at 10 a.m. Pacific time, in San Francisco’s Bill Graham Civic Auditorium. It’s expected that we’ll see the new iPhone 7 and iPhone 7 Plus debut at the event, along with launch dates for iOS 10, tvOS 10, and watchOS 3. It’s also conceivable that we’ll see new Apple Watch models and new MacBook Pro models.

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Apple Releases New Apple TV Remote App


Apple has released its new Apple TV Remote app in the App Store. The app, which requires iOS 9.3.2 or later, allows users to take advantage of features found on the 4th-gen Apple TV’s Siri Remote. Siri access is available from the app, and an iOS device can be used as a game controller, in addition to past features like a keyboard for text, and playback controls. The app works for 2nd and 3rd-gen Apple TV units as well.

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Apple Previews iOS 10, The Biggest iOS Release Ever


Apple today previewed iOS 10, the biggest release ever of the world’s most advanced mobile operating system, featuring a huge update to Messages that delivers more expressive and animated ways to message friends and family, like stickers and full-screen effects. iOS 10 introduces the ability for Siri to do more by working with apps, beautifully redesigned Maps, Photos, Apple Music and News apps, and the Home app, delivering a simple and secure way to manage home automation products in one place. iOS 10 opens up incredible opportunities to developers with Siri, Maps, Phone and Messages.

Personal & Expressive Messages

Messages is the most frequently used iOS app, and with iOS 10 it is more expressive and fun with animated and personalized ways to message friends and family. Messages includes powerful animations, such as balloons, confetti or fireworks that can take over an entire screen to celebrate a special occasion, invisible ink to send a message only revealed after a friend swipes over it, and for added personalization, handwritten notes. Automatic suggestions make it easy to replace words with emoji, Tapback creates a quick and simple way to respond with just a tap and rich links let you see content inline and play media without ever leaving your conversation.

iOS 10 brings the power of the App Store to Messages, opening up new opportunities for developers to create fun new ways for users to communicate in a thread, including stickers to be peeled and pasted into conversations, the ability to quickly personalize GIFs or edit photos, send payments or schedule dinner or a movie, all from within Messages.

In iOS 10, Siri can be extended into major new areas and do more than ever by working with the apps you love to use. For the first time, developers can build on the intelligence Siri offers and let users interact directly with apps using just their voice. SiriKit helps developers easily design their apps to work with Siri for messaging, phone calls, photo search, ride booking, personal payments and workouts, or use Siri to control CarPlay® apps, access climate controls or adjust radio settings within automakers’ apps.

Beautifully Redesigned Maps

Maps in iOS 10 gets a beautiful redesign that makes it even simpler and more intuitive to use. Now open to developers with new extensions, apps like OpenTable can integrate bookings right into Maps, and services like Uber and Lyft can make it easier for users to book a ride, without ever leaving the Maps app. Maps is even smarter with new intelligence that proactively delivers directions to where you most likely want to go next, based on your routine or appointments on your calendar. Once a route is planned, Maps can search along the route for gas stations, restaurants, coffee shops and more and provides an estimate of how the stop impacts the length of your trip.

Rediscover Memories in Photos

Photos in iOS 10 helps you rediscover favorite and forgotten occasions from your photo library by automatically surfacing them in Memories. Memories scans all your photos and videos and finds favorite and forgotten events, trips and people, and presents them in a beautiful collection. A Memory also contains the Memory Movie, an automatically edited movie with theme music, titles and cinematic transitions.

Memories uses advanced computer vision to group the people, places and things inside your images into albums with on-device facial, object and scene recognition. This intelligence brings Memories and related photos to life in a way that’s personal and meaningful to you, while maintaining your privacy.

Home App for Simpler Home Automation

The Home app is deeply integrated into iOS, delivering a simple and secure way to set up, manage and control your home in one place. Accessories can be managed individually or grouped into scenes so they work together with a single command and can be controlled by using Siri. They can be managed remotely or set up for home automation with Apple TV®, and can respond with automatic triggers set by time of day, location or action.

Support for HomeKit continues to expand globally with nearly 100 home automation products adopting HomeKit this year, bringing support for thermostats, lights, window shades, door locks, video cameras and more to the Home app. Later this year, leading home builders, including Brookfield Residential, KB Home, Lennar Homes and R&F Properties, will begin integrating many of these HomeKit devices into new homes.

All-New Design for Apple Music & News

Apple Music has an all-new design, bringing greater clarity and simplicity to every aspect of the experience. It uses a new design language that allows the music to become the hero and a new structure that makes it easy to navigate and discover new music. The Library, For You, Browse and Radio tabs have been completely redesigned to provide an even greater sense of place, and we’ve added a Search tab to make finding music even easier. All of these changes come together to create a design that is clear and intuitive. iOS 10 features a redesigned News app with a new For You, organized into distinct sections that make it easier to find stories, support for breaking news notifications and paid subscriptions.

iOS Experience

In iOS 10, accessing the information you need is easier and quicker than ever. Raise to Wake automatically wakes the screen as you raise your iPhone, making it easier to view all your notifications at a glance, right from the Lock screen. Notifications, Today view and Control Center are accessible with just a swipe or a press, and deeper 3D Touch integration with iPhone 6s and iPhone 6s Plus makes interacting with apps even easier.

Additional iOS 10 Features

– Siri intelligence brings new QuickType features, including contextual predictions to surface relevant information based on location, calendar availability or contacts; and predictive typing supports multiple languages without switching keyboards.
– Phone adds integration for third-party VoIP calls, voicemail transcription and a new caller ID extension for spam alerts.
– Built-in app updates include Safari split-view for iPad, Notes collaboration and Live Photos editing.
– Apple Pay can now be used to make easy, secure and private purchases on participating websites using Safari, in addition to paying in-stores and within apps.
– Bedtime Alarm in the Clock app lets you set a regular sleep schedule and receive bedtime reminders

Privacy in iOS 10

Security and privacy are fundamental to the design of Apple hardware, software and services. iMessage, FaceTime and HomeKit use end-to-end encryption to protect your data by making it unreadable by Apple and others. iOS 10 uses on-device intelligence to identify the people, objects and scenes in Photos, and power QuickType suggestions. Services like Siri, Maps and News send data to Apple’s servers, but this data is not used to build user profiles.

Starting with iOS 10, Apple is using technology called Differential Privacy to help discover the usage patterns of a large number of users without compromising individual privacy. In iOS 10, this technology will help improve QuickType and emoji suggestions, Spotlight deep link suggestions and Lookup Hints in Notes.

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Apple Previews Major Update With mac OS Sierra


Apple today previewed macOS Sierra, a major update to the world’s most advanced desktop operating system, with new features that make the Mac smarter and more helpful than ever. Siri is now on the Mac with brand-new capabilities to help with the things users do every day on their desktop. With Siri, users can look up information, find documents, pin or drag and drop search results, and even adjust system preferences. Seamless integration with iCloud® makes everything from your Desktop and Documents folder available on your iPhone and iPad so you always have access to the files you need. Universal Clipboard allows you to copy content, including text, images, photos and video from one Apple device and paste it in another. Apple Pay® comes to the Mac in Sierra so it is even easier to shop securely and privately online. And Photos now helps you rediscover your meaningful memories, organize your library and perfect shots like a pro.

Siri Debuts on the Mac

Siri on the Mac is now just one click away. The familiar features of Siri are now on the Mac with brand-new capabilities specifically designed for the desktop. Easily accessible from the Dock, menu bar or keyboard, Siri lets you use your voice to search for information, find files and send messages. For example you can ask Siri to locate a specific document you worked on last night, add a meeting to your calendar or start a FaceTime call. With Siri on the Mac, you can also drag and drop items from Siri search results into your documents or emails, pin Siri search results in Notification Center to keep an eye on information like sports scores or stock prices, and even adjust system preferences, set reminders and search your Photos library. With its debut on Mac, Siri is now on all four Apple software platforms — iOS, macOS, watchOS and tvOS — and handles two billion requests per week across 36 countries.

Your Desktop & Documents on All Your Devices

With macOS Sierra you can automatically have all the files on your Desktop and in your Documents folder on any Mac, iOS device or even PC. You simply save your files on your Desktop or within your Documents folder as you usually do and you will have them everywhere you need them. You can access your files on your iPhone and iPad in the iCloud Drive app and on or the iCloud for Windows app. And when you log into a second Mac, your files are automatically on the Desktop and in the Documents folder, exactly where you saved them.

Copy & Paste Between Devices

Continuity across your Apple devices also gets better in macOS Sierra. With Universal Clipboard, the contents of your clipboard are available across all your Apple devices via iCloud. You can easily copy and paste text, images, photos and video between your Mac and your iPhone and iPad.

Tabs in Almost Every App

To help you navigate your Desktop with more efficiency, macOS Sierra takes the popular Tabs feature from Safari and makes it available across Mac apps that support multiple windows, including Maps, Mail, Pages, Numbers, Keynote and TextEdit, and even third-party apps. With Tabs you can browse multiple locations in Maps without losing your place, copy and paste between Pages documents in full screen, or quickly jump between multiple email drafts in Mail.

Picture in Picture on the Mac

You can now keep an eye on one thing while working on another. macOS Sierra lets you float video from Safari or iTunes in a window over your desktop as you work, and even resize, drag and pin video to any corner of your screen. The video stays put when you switch spaces, so you’ll never miss a thing.

Shopping on Your Mac with Apple Pay

Users love to shop online using their Macs and with macOS the shopping experience in Safari is now even better. Apple Pay on the web makes it easy to make secure and private purchases when shopping on participating websites. You no longer need to share credit or debit card numbers with an online merchant and actual card numbers are not stored on your device, nor on Apple servers. Just look for the Apple Pay button at checkout on many of your favorite shopping sites and complete your purchase with Touch ID® on your iPhone or by using your Apple Watch®. Strong encryption protects all communication between your devices and Apple Pay servers, and Apple Pay does not track your purchases.

Rediscover Memories with Photos

The new Memories feature in Photos helps you rediscover favorite and forgotten moments deep in your Photos library by automatically creating curated collections of occasions like a first birthday party, wedding or family vacation. With new advanced computer vision, Photos now understands the people, places and things inside your images using on-device facial, object and scene recognition and location information to group images into albums. The People feature automatically groups your photos into Albums based on who is in them. Places now displays your photos on a world map so you can see where they were taken. And, perfecting your photos like a pro is now even easier with the new Brilliance tool, which pulls in highlights and adds contrast to enhance details throughout your images.

Additional macOS Features

– Auto Unlock lets you simply walk up to your Mac while wearing your authenticated Apple Watch and be automatically logged into your desktop.
– Optimized Storage frees up space when your Mac starts getting full by storing infrequently used items in iCloud and reminding you to delete used app installers, and even clearing out duplicate downloads, caches, logs and more.
– Messages makes conversations more interesting, now allowing you to preview web links and watch video clips within the app, post reactions like a heart, thumbs up and more directly onto a message bubble with Tapback, and use bigger emoji for more message impact.
– Apple Music in iTunes makes it even easier to discover new music and browse exclusives and new releases.

Privacy in macOS

Security and privacy are fundamental to the design of Apple hardware, software and services. iMessage and FaceTime use end-to-end encryption to protect your data by making it unreadable by Apple and others. Services like Siri and Maps send data to Apple’s servers, but this data is not used to build user profiles, and Photos uses on-device intelligence to organize your images using facial, object and scene recognition.

Starting with macOS Sierra, Apple is using technology called Differential Privacy to help discover the usage patterns of a large number of users without compromising individual privacy. In macOS Sierra, this technology will help improve autocorrect suggestions and Lookup Hints in Notes.

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