Category Archives: Apple

Apple Park Opens To Employees in April

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Apple today announced that Apple Park, the company’s new 175-acre campus, will be ready for employees to begin occupying in April. The process of moving more than 12,000 people will take over six months, and construction of the buildings and parklands is scheduled to continue through the summer.

Envisioned by Steve Jobs as a center for creativity and collaboration, Apple Park is transforming miles of asphalt sprawl into a haven of green space in the heart of the Santa Clara Valley. The campus’ ring-shaped, 2.8 million-square-foot main building is clad entirely in the world’s largest panels of curved glass.

Steve would have turned 62 this Friday, February 24. To honor his memory and his enduring influence on Apple and the world, the theater at Apple Park will be named the Steve Jobs Theater. Opening later this year, the entrance to the 1,000-seat auditorium is a 20-foot-tall glass cylinder, 165 feet in diameter, supporting a metallic carbon-fiber roof. The Steve Jobs Theater is situated atop a hill — one of the highest points within Apple Park — overlooking meadows and the main building.

“Steve’s vision for Apple stretched far beyond his time with us. He intended Apple Park to be the home of innovation for generations to come,” said Tim Cook, Apple’s CEO. “The workspaces and parklands are designed to inspire our team as well as benefit the environment. We’ve achieved one of the most energy-efficient buildings in the world and the campus will run entirely on renewable energy.”

“Steve was exhilarated, and inspired, by the California landscape, by its light and its expansiveness. It was his favorite setting for thought. Apple Park captures his spirit uncannily well,” said Laurene Powell Jobs. “He would have flourished, as the people of Apple surely will, on this luminously designed campus.”

“Steve invested so much of his energy creating and supporting vital, creative environments. We have approached the design, engineering and making of our new campus with the same enthusiasm and design principles that characterize our products,” said Jony Ive, Apple’s chief design officer. “Connecting extraordinarily advanced buildings with rolling parkland creates a wonderfully open environment for people to create, collaborate and work together. We have been extremely fortunate to be able to work closely, over many years, with the remarkable architectural practice Foster + Partners.”

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Apple Park will also include a visitors center with an Apple Store and cafe open to the public, a 100,000-square-foot fitness center for Apple employees, secure research and development facilities and the Steve Jobs Theater. The parklands offer two miles of walking and running paths for employees, plus an orchard, meadow and pond within the ring’s interior grounds.

Designed in collaboration with Foster + Partners, Apple Park replaces 5 million-square-feet of asphalt and concrete with grassy fields and over 9,000 native and drought-resistant trees, and is powered by 100 percent renewable energy. With 17 megawatts of rooftop solar, Apple Park will run one of the largest on-site solar energy installations in the world. It is also the site of the world’s largest naturally ventilated building, projected to require no heating or air conditioning for nine months of the year.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

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Belkin Valet Charger Power Pack For Apple Watch + iPhone

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The Belkin Valet Charger ($100) is more than just a powerful 6700 mAh portable battery. A built-in Magnetic Charging Module offers a battery boost for the Apple Watch when on the go, while a USB port connects via Lightning cable (not included) to simultaneously charge your iPhone.

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With 2 Amp total power, this 2-in-1 portable battery delivers 1 Amp to optimally charge the Apple Watch, and 1 Amp to charge your iPhone. The Valet Charger is the perfect partner to keep your devices charged, anywhere.

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Super Mario Run To Be Released On December 15, 2016

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Nintendo revealed that Super Mario Run will be available on iPhone and iPad on December 15, 2016. The mobile title can be downloaded at no cost originally, allowing players the chance to try all three game modes for free, with a one time payment of $9.99 offering unlimited access to each of the modes.

“The wait is almost over for a Super Mario game that can be played on mobile devices,” said Doug Bowser, Nintendo of America’s Senior Vice President of Sales and Marketing. “Developed under the direction of Mario creator Shigeru Miyamoto, Super Mario Run brings a new take on the series’ beloved action-platforming gameplay to iPhone and iPad for the first time.”

Super Mario Run is compatible with iPhone, iPad and iPod touch devices running iOS 8.0 or later. Starting on Dec. 15, the game will launch in 151 countries and regions. Super Mario Run supports English, Japanese, German, French, Spanish, Portuguese, Italian, Dutch, Russian and traditional Chinese language options.

Super Mario Run is the first Super Mario Bros. game developed specifically for mobile devices. In the game, Mario runs forward on his own, but relies on the tap of a single finger to jump over obstacles, avoid enemies, pull off stylish moves, collect coins and reach the flagpole to complete courses. Another mode for the game has players compete against the acrobatic moves of other people who have completed the same course. In addition, there is a mode in which you create your own Mushroom Kingdom based upon these play results.

Super Mario Run represents the next phase of Nintendo’s expansion to mobile platforms, following the release of Miitomo earlier this year. After the launch of Super Mario Run in December, Nintendo plans to deliver its previously-announced mobile device titles in the Animal Crossing and Fire Emblem series before the end of March, 2017.

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Designed By Apple In California Chronicles 20 Years of Apple Design

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Apple announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products. “Designed by Apple in California,” which covers products from 1998’s iMac to 2015’s Apple Pencil, also documents the materials and techniques used by Apple’s design team over two decades of innovation.

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The book is dedicated to the memory of Steve Jobs.

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“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”

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The products in this book are the result of a profoundly close collaboration between many different groups. Shot by photographer Andrew Zuckerman in a deliberately spare style, the book’s 450 images illustrate Apple’s design process as well as its finished products.

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In the book’s foreword, Ive explains:

“While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations, and our goals. We have always hoped to be defined by what we do rather than by what we say.

We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative.”

Designed by Apple in California is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period. It is published by Apple.

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Designed by Apple in California will be available beginning Wednesday, November 16, in small (10.20” x 12.75”) at $199 (US) and large (13” x 16.25”) at $299 (US) exclusively from Apple.com and select Apple Stores. The book is on display at the Apple Stores where it is sold.

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Apple Unveils New MacBook Pro

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Apple today introduced the thinnest and lightest MacBook Pro ever, along with a breakthrough interface that replaces the traditional row of function keys with a brilliant, Retina-quality Multi-Touch display called the Touch Bar. The new MacBook Pro features Apple’s brightest and most colorful Retina display yet, the security and convenience of Touch ID, a more responsive keyboard, a larger Force Touch trackpad and an audio system with double the dynamic range. It’s also the most powerful MacBook Pro ever, featuring sixth-generation quad-core and dual-core processors, up to 2.3 times the graphics performance over the previous generation, super-fast SSDs and up to four Thunderbolt 3 ports.

The Touch Bar places controls right at the user’s fingertips and adapts when using the system or apps like Mail, Finder, Calendar, Numbers, GarageBand, Final Cut Pro X and many more, including third-party apps. For example, the Touch Bar can show Tabs and Favorites in Safari, enable easy access to emoji in Messages, provide a simple way to edit images or scrub through videos in Photos and so much more.

Pricing & Availability

– The 13-inch MacBook Pro starts at $1,499 (US), features a 2.0 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 8GB of memory and 256GB of flash storage, and ships today.

– The 13-inch MacBook Pro with the revolutionary Touch Bar and Touch ID starts at $1,799 (US), and features a 2.9 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.3 GHz, 8GB of memory and 256GB of flash storage, and ships in two to three weeks.

– The 15-inch MacBook Pro starts at $2,399 (US), features the revolutionary Touch Bar and Touch ID, a 2.6 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.5 GHz, 16GB of memory and 256GB of flash storage, and ships in two to three weeks.

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Apple Unveils New TV App For Apple TV, iPhone & iPad

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Apple today introduced the new TV app, offering a unified experience for discovering and accessing TV shows and movies from multiple apps on Apple TV, iPhone and iPad. The TV app provides one place to access TV shows and movies, as well as a place to discover new content to watch. Apple also introduced a new Siri feature for Apple TV that lets viewers tune in directly to live news and sporting events across their apps. Watching TV shows and movies across Apple devices has never been easier.

Key Features Within the TV App Include:

– Watch Now: Watch Now is where viewers will see their collection of available shows and movies from iTunes and apps. From Watch Now, viewers can then go to Up Next or Recommended to choose what to watch.

– Up Next: Users can enjoy the shows and movies they are currently watching, including recent iTunes rentals and purchases — all presented in the order they are most likely to watch first. For example, when viewers finish an episode, the next one will automatically appear at the start of the Up Next queue, as will any new episodes as they become available. At any time, users can simply ask Siri to continue watching a show and immediately pick up where they left off.

– Recommended: Viewers can explore a great selection of curated and trending shows and movies, including collections handpicked by Apple’s curators, and dedicated categories and genres such as kids, sci-fi and comedy.

– Library: Viewers can access their entire collection of iTunes movies and TV shows that they have rented or purchased on iTunes.

– Store: If users are looking for something new, they can check out the Store to discover great new content across video services that they have not yet downloaded or are not yet subscribed to, along with the latest releases on iTunes.

The TV app and single sign-on will be available in December as free software updates for Apple TV (4th generation), iPhone and iPad.

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Apple Invites Media To ‘Hello Again’ October 27th Mac-Centric Event

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Apple today sent out media invites for a Mac-centric event that will be held on Thursday, October 27 at 10:00 a.m. at Apple’s Cupertino campus.

The October event is expected to focus on the introduction of new Macs, headlined by a much-rumored and highly anticipated revamped MacBook Pro. According to rumors, the new MacBook Pro will feature the first redesign to the machine since 2012.

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The Mega Tiny Anti-Gravity Phone Case

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The Mega Tiny Anti-Gravity phone case uses nano suction technology; imagine millions of tiny suction cups on the back of your case providing grip to most smooth surfaces. The case is perfect for hands-free selfies, streaming Netflix, Skyping with friends, recording video blogs, live streaming with Periscope, working out at the gym and much more!

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The Anti-Gravity case has raised edges to help protect your screen, plays nicely with glass screen protectors, has durable and grip-friendly TPU edges for impact protection and the nano-suction material absorbs shock.

Order HERE for $29+.

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Belkin Introduces Lightning Audio + Charge RockStar For iPhone 7 & iPhone 7 Plus

Belkin Lightning Audio Charge RockStar

The Belkin Lightning Audio + Charge RockStar offers dual functionality for charging and listening. Whether you want to charge in the car, on the go, or at home, the Belkin adapter makes it possible to listen to Lightning Audio and power your iPhone, simultaneously.

The adapter is designed to work with the full ecosystem of Lightning Audio headphones and there’s no need to remove your phone case while using it. The new Lightning Audio + Charge RockStar will be available October 10 for an MSRP of $39.95 on Belkin.comApple.com and at Apple retail stores.

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Apple Introduces Apple Watch Series 2

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Apple introduced Apple Watch Series 2, the next generation of the world’s most popular smartwatch. Apple Watch Series 2 is packed with incredible fitness and health capabilities including a water resistance 50 meter rating for swimming, and built-in GPS so users can now run without an iPhone. Apple Watch Series 2 also features a dramatically brighter display and a powerful dual-core processor. Combined with the performance enhancements of watchOS 3, Apple Watch Series 2 makes it even easier to access third-party apps, receive and respond to notifications and conveniently use Apple Pay. Apple Watch Series 2 will be available in more than 25 countries beginning Friday, September 16.

Fitness & Health

Apple Watch Series 2 is rated water resistant 50 meters for swimming, surfing or just playing in the pool. For swimmers, Apple developed all-new algorithms after hundreds of hours of research for two new workout options, pool and open water. Apple Watch Series 2 can count laps, track average lap pace and auto-detect stroke type to accurately measure active calorie burn.

With built-in GPS, Apple Watch Series 2 records precise distance, pace and speed for outdoor workouts such as walking, running or cycling, without needing to take an iPhone. Users can begin an outdoor workout immediately as Apple Watch Series 2 uses Wi-Fi, GPS and locally stored satellite data to quickly identify their location. On completion of an outdoor workout, view a route map that shows variations in speed in the Activity app on iPhone. Whether running, going for a swim or walking between meetings, the Activity app on Apple Watch Series 2 counts all daily activity towards the Stand, Move and Exercise rings.

Advanced Technology

Apple pioneered the custom designed System in Package (SiP) for Apple Watch, and continues to develop this breakthrough technology with the second generation S2 chip. With a dual-core processor, the S2 chip takes performance to a new level, making Apple Watch up to 50 percent faster. In addition, a new GPU has been added, which delivers up to two-times-greater graphics performance. Apple Watch Series 2 also features a dramatically brighter display — at 1,000 nits, it’s more than two times brighter— making this the brightest display Apple has ever shipped, so it’s even easier to see important information at a glance when outside on a sunny day.

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watchOS 3 features significantly improved performance that makes it even simpler to launch favorite apps instantly, either from the watch face or with the new Dock, which displays the latest information already updated in the background. New fitness and health capabilities include the breakthrough Breathe app, designed to encourage users to take a moment in their day to do deep breathing exercises for relaxation and stress reduction. The Activity app now includes the ability to share, compare and compete, keeping friends and family motivated. There is also a customized experience for wheelchair users to close their Activity rings, in addition to dedicated workouts.

Apple Watch is even more personal with new watch faces including Minnie Mouse, Activity and Numerals. Simply swipe edge-to-edge to swap out a new watch face and with the new Face Gallery in the Apple Watch app on iPhone, it’s even easier to customize watch faces and discover third-party apps.

Apple Watch Lineup

Apple Watch Series 2 is available with all the new fitness and health capabilities in lightweight aluminum or stainless steel cases, paired with a wide variety of gorgeous new band colors.

Apple Watch Series 1 is available in lightweight aluminum and combines the new powerful dual-core processor and GPU with all the incredible features of the original Apple Watch, making it up to 50 percent faster and available to even more customers, starting at just $269 (US).

Apple Watch Edition now comes in a beautiful ceramic, that embodies craftsmanship with a lustrous white case and all the incredible features of Apple Watch Series 2. Ceramic is one of the hardest materials in the world — more than four times harder than stainless steel — with a beautiful, white, pearl-like finish, making Apple Watch Edition extremely scratch-resistant.

Pricing & Availability

Apple Watch is available in two different case sizes, 38 mm and 42 mm. Apple Watch Series 1 will be available in gold, rose gold, silver or space gray aluminum cases paired with a Sport Band and starts at just $269 (US); Apple Watch Series 2 will be available in gold, rose gold, silver or space gray aluminum, or silver or space black stainless steel cases paired with a wide variety of bands starting at $369 (US); and the new ceramic Apple Watch Edition starts at $1249 (US) from Apple.com, Apple Stores and select Apple Authorized Resellers and carriers. For local availability, visit locate.apple.com. Apple Watch Nike+ starts at $369 (US) and Apple Watch Hermès starts at $1149 (US).

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