Category Archives: Apple

Apple Design Chief Jony Ive Talks About The iPhone X & The New Apple Campus

Apple design chief Jony Ive recently sat down for an interview with design, architecture, and fashion magazine Wallpaper to discuss Apple Park, Apple’s newest campus in Cupertino, California which he had a hand in designing, and the iPhone X, Apple’s newest device.

The iPhone X, Ive says, was designed to serve as a vessel for software, with a design that melds into the background. Apple’s design team has always aimed to “get design out of the way.” “We try to define a solution that seems so inevitable that it does recede,” he said. In the future, Ive believes the iPhone X will offer capabilities it doesn’t have now because software is always evolving, something he finds intriguing and fascinating.

Ive’s full interview with Wallpaper is well worth reading and offers further discussion about the Apple Park campus and the attention to detail that went into its design. It also looks further at the various elements of Apple Park, including the Steve Jobs theater, the landscaping, and the configuration of the building.

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Apple AirPower Charging Mat Set To Debut In 2018

Alongside its wireless charging-capable iPhone 8, 8 Plus and X models, Apple showed off its upcoming AirPower charging mat during yesterday’s keynote. While the accessory won’t be available until next year, it will be large enough to allow users to charge iPhones, Apple Watches and AirPods on a single pad (provided users have the new compatible AirPods case).

The company didn’t say how much the charging pad will cost or a specific release date, only saying customers will see it sometime in 2018.

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Apple TV 4K

Apple today introduced the new Apple TV 4K designed to deliver a stunning cinematic experience at home. With support for both 4K and High Dynamic Range (HDR), Apple TV 4K features unbelievably sharp, crisp images, richer, more true-to-life colors, and far greater detail in both dark and bright scenes. With Apple TV 4K, viewers can enjoy a growing selection of 4K HDR movies on iTunes. iTunes users will get automatic upgrades of HD titles in their existing iTunes library to 4K HDR versions when they become available. Apple TV 4K will also offer 4K HDR content from popular video services, including Netflix and Amazon Prime Video, coming soon.

Apple TV 4K starts at $179 (US) for 32GB or $199 (US) for 64GB available from apple.com and Apple Stores, as well as through select Aple Authorized Resellers and carriers. Customers will be able to order both Apple TV 4K models beginning Friday, September 15, with availability beginning Friday, September 22. For more information, visit apple.com/tv.

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Apple Announces Apple Watch Series 3

Apple today introduced Apple Watch Series 3, adding built-in cellular to the world’s number one watch. Whether users are out for a run, at the pool or just trying to be more active throughout their day, Apple Watch Series 3 with cellular allows them to stay connected, make calls, receive texts and more, even without iPhone nearby. The third-generation Apple Watch is an amazing health and fitness companion with intelligent coaching features, water resistance 50 meters1 and a new barometric altimeter that measures relative elevation. Apple Watch Series 3 comes in two models, one with GPS and cellular, and one with GPS, both featuring a 70 percent faster dual-core processor and new wireless chip.

Apple Watch Series 3 (GPS + Cellular) will be available in gold, silver or space gray aluminum, or silver or space black stainless steel paired with a variety of bands starting at $399 (US). Apple Watch Series 3 (GPS) will be available in gold, silver or space gray aluminum cases with a Sport Band starting at $329 (US). Apple Watch Edition in gray or white ceramic will be available starting at $1,299 (US). All models will be available from apple.com and Apple Stores, as well as select Apple Authorized Resellers and carriers (prices may vary). For local availability, visit locate.apple.com.

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Apple Announces iPhone 8 & iPhone 8 Plus

Apple today announced a new generation of iPhone: iPhone 8 and iPhone 8 Plus. The new iPhone features a new glass and aluminum design in three beautiful colors made out of the most durable glass ever in a smartphone, Retina HD displays and A11 Bionic chip, and is designed for the ultimate augmented reality experience. The world’s most popular camera gets even better with single and dual cameras featuring Portrait Lighting on iPhone 8 Plus, and wireless charging brings a powerful new capability to iPhone. Both devices will be available for pre-order beginning Friday, September 15 in more than 25 countries and territories, and in stores beginning Friday, September 22.

iPhone 8 and iPhone 8 Plus will be available in space gray, silver and an all-new gold finish in increased 64GB and 256GB capacity models starting at $699 (US) from apple.com and Apple Stores and is also available through Apple Authorized Resellers and select carriers

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Apple Announces iPhone X

Apple today announced iPhone X, the future of the smartphone, in a gorgeous all-glass design with a beautiful 5.8-inch Super Retina display, A11 Bionic chip, wireless charging and an improved rear camera with dual optical image stabilization. iPhone X delivers an innovative and secure new way for customers to unlock, authenticate and pay using Face ID, enabled by the new TrueDepth camera. iPhone X will be available for pre-order beginning Friday, October 27 in more than 55 countries and territories, and in stores beginning Friday, November 3.

iPhone X will be available in silver and space gray in 64GB and 256GB models starting at $999 (US) from apple.com and Apple Stores and is also available through Apple Authorized Resellers and carriers

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Beats Launches Studio3 Wireless Over-Ear Headphones

Beats has announced Studio3 Wireless, the latest model in the company’s iconic Beats Studio lineup of over-ear headphones.

The updated version features Apple’s W1 chip providing the same proximity pairing features found on Apple’s AirPods and Beats’ other recent headphones, along with the ability to sync pairing data via iCloud and seamlessly switch between devices. Beats adds that the W1 chip’s increased efficiency allows Studio3 Wireless to provide nearly double the battery life of the company’s prior headphones, promising 22 hours of wireless playback with ANC on or 40 hours of playback in low power mode. “Fast Fuel” rapid charging allows users to gain an additional three hours of playback from just ten minutes of charging via a USB connection.

Beats Studio3 Wireless takes on a more sophisticated look with a new range of colors: Matte Black, White, Blue and Red as well as special edition colors Porcelain Rose and Shadow Gray.

Available for purchase for $349.95 at Apple.com.

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Apple Sends Out Press Invites For September 12 Event At Apple Park

Apple has sent out media invites for its annual fall event, being held Tuesday, September 12 at 10:00 a.m. in the Steve Jobs Theatre at the company’s new Apple Park campus in Cupertino.

Based on recent rumours, Apple is expected to debut three new iPhone models; two modest “S” model upgrades to the iPhone 7 and iPhone 7 Plus alongside a radically redesigned premium iPhone with an edge-to-edge OLED display and facial recognition capabilities. Reports also suggest that Apple will unveil a third-generation Apple Watch with cellular capabilities and a new 4K-capable Apple TV set-top box. The company is also expected to announce public availability of iOS 11, tvOS 11, watchOS 4, and macOS High Sierra.

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Toy Story Characters Woody, Buzz Lightyear  & Jessie Coming To The Apple Watch This Fall

This fall, Disney Pixar characters from Toy Story, including Woody, Jessie, and Buzz Lightyear, are coming to Apple’s new watchOS 4!

The familiar characters will animate on the watch face throughout the day. WatchOS 4 will be available this fall as a free update to Apple Watch.

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Apple Announces New iPad Pro, In 10.5-Inch & 12.9-Inch Models

Apple today introduced an all-new 10.5-inch iPad Pro and a new 12.9-inch iPad Pro, featuring the world’s most advanced display with ProMotion technology and incredible performance with the new A10X Fusion chip. The new 10.5-inch model reduces the borders by nearly 40 percent to fit into an incredibly compact package that still weighs just one pound. Combined with powerful new iPad features in iOS 11 coming this fall, like the all-new Files app, customizable Dock, improved multitasking and deeper integration of Apple Pencil, iPad Pro gives users the ability to be even more productive and creative.

Pricing and Availability

The 10.5-inch iPad Pro comes in silver, space gray, gold and rose gold and starts at $649 (US) for the 64GB with Wi-Fi model and $779 (US) for the 64GB Wi-Fi + Cellular model. The 12.9-inch iPad Pro is available in silver, space gray and gold and starts at $799 (US) for the 64GB Wi-Fi model and $929 (US) for the 64GB Wi-Fi + Cellular model.

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