In this clever ad campaign for Jeep, animal illustrations reveal a second, hidden animal when the images are flipped upside down. The ad campaign was created by Leo Burnett France.
Deceptive Practice: The Mysteries & Mentors of Ricky Jay is a documentary about Ricky Jay, the renowned magician, actor, and writer. The film follows Jay’s life from his childhood as the son of an amateur magician, to his successful one-man shows and his film and television appearances. The film also spotlights Ricky Jay’s two most important mentors, magicians Dai Vernon and Charlie Miller.
From a distance this steel structure resembles a roller coaster but it’s actually a public art sculpture called Crouching Tiger & Turtle. Designed by sculptors Ulrich Genth and Heike Mutter, the interactive landscape piece is located in Duisberg, Germany. Visitors are encouraged to follow the twists and turns of the winding walkway and enjoy the surrounding Ruhr landscape from a different perspective. Although from a distance it looks as if the entire sculpture is accessible to pedestrians the loops are decorative and cannot be walked upon.
Unsuspecting customers at Southside Shopping Centre in Wandsworth, London were fooled by the 3D illusion on the floor of the elevator created by artist Andrew Walker.
The stunt, which genuinely alarmed shoppers, was a promotion for a new ride, Nemesis Sub-Terra at the British amusement park Alton Towers.