Category Archives: Illusion

Jeep Ad Campaign Features Trick Animal Illustrations That Reveal a Second Animal When Flipped Upside Down

In this clever ad campaign for Jeep, animal illustrations reveal a second, hidden animal when the images are flipped upside down. The ad campaign was created by Leo Burnett France.

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Car Drives Through Anamorphic Illusions in Clever Honda Ad


A car drives past (and sometimes through) a series of clever anamorphic illusions in this commercial for Honda. The commercial was created by UK ad agency mcgarrybowen.

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Super Clever Optical Illusion Video Featuring Ray-Ban Sunglasses

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This clever video features anamorphic illusions in which apparently 3D objects turn out to be 2D anamorphic projections. As the video progresses, the illusions escalate in complexity—the last illusion, involving a pair of sunglasses, is very clever indeed. The video was produced by Ray-Ban.

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Deceptive Practice: The Mysteries & Mentors of Ricky Jay, A Documentary About Magician Ricky Jay


Deceptive Practice: The Mysteries & Mentors of Ricky Jay is a documentary about Ricky Jay, the renowned magician, actor, and writer. The film follows Jay’s life from his childhood as the son of an amateur magician, to his successful one-man shows and his film and television appearances. The film also spotlights Ricky Jay’s two most important mentors, magicians Dai Vernon and Charlie Miller.

The documentary was directed by Molly Bernstein and Alan Edelstein. It opens at the Film Forum in New York City on April 17, 2013.

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Crouching Tiger & Turtle – The Roller Coaster Walkway

From a distance this steel structure resembles a roller coaster but it’s actually a public art sculpture called Crouching Tiger & Turtle. Designed by sculptors Ulrich Genth and Heike Mutter, the interactive landscape piece is located in Duisberg, Germany. Visitors are encouraged to follow the twists and turns of the winding walkway and enjoy the surrounding Ruhr landscape from a different perspective. Although from a distance it looks as if the entire sculpture is accessible to pedestrians the loops are decorative and cannot be walked upon.

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Frustro: The Impossible Typeface

Hungarian designer Martzi Hegedűs has created an impossible typeface, titled Frustro that is based on the illusion of the Penrose triangle.

The type appears to be facing two different directions simultaneously.

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Elevator Illusion Shocks Unsuspecting London Shoppers

Unsuspecting customers at Southside Shopping Centre in Wandsworth, London were fooled by the 3D illusion on the floor of the elevator created by artist Andrew Walker.

The stunt, which genuinely alarmed shoppers, was a promotion for a new ride, Nemesis Sub-Terra at the British amusement park Alton Towers.

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The McGurk Effect – Your Eyes Will Fool Your Ears

The McGurk effect is a compelling demonstration of how we all use visual speech information. The effect shows that we can’t help but integrate visual speech into what we ‘hear’.

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Optical Illusion Bookshelf

This optical illusion bookshelf by designer John Leung from ClarkeHopkinsClarke Architects, appears to have 4 shelves on the left side but only 3 shelves on the right side.

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Best Visual Illusion of 2010

Here is the mindbending winner of the Best Visual Illusion Contest 2010.

Wooden balls roll up the slopes as if they are magnetic, but really they are rolling down, due to oppositely perceived orientations.

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