There’s an undeniable charm associated with printed photos that Polaroid Originals has used as the basis of its marketing tactics in the era of smartphones. The company built upon the nostalgia of the 80-year old Polaroid brand, and breathed new life into the classic instant analog cameras. And while the old-fashioned cameras are fun for capturing unique shots, they’re clunky and there are many instances where it’s impossible to carry one around. But the new Polaroid Lab desktop device lets you print Polaroid-style film directly from your smartphone.
The printer works with the iPhone 6S and up as well Android devices including current models of Samsung, Huawei, Google Pixel, and One Plus Android handsets. To print a picture, you first select a smartphone image in the Polaroid Originals app, place the phone screen-side down, and press the red button. Using mirrors and a three-lens developing system, the device will produce a grey Polaroid in just a few seconds. Polaroid Originals recommends waiting about 15 minutes though to let the film properly develop. Users can also blow-up a photo and create a collage of multiple Polaroids like in the video below.
“Unlimited cloud storage can actually be your memories’ worst enemy, causing your digital photos to skyrocket in numbers and end up falling into a void of oblivion,” said Polaroid BV CEO Oskar Smolokowski. “The idea behind the Polaroid Lab is that it turns your most previous smartphone photos into tangible Polaroid photographs — bringing them into the world as something you can hold in your hand and store on the fridge rather than in the cloud.”
The Polaroid Lab accepts existing I-Type and 600 series films, and users must be running iOS 11 or above and Android 7 or above on a compatible smartphone. Polaroid Originals has set the price for the Polaroid Lab at $130, and says the device will hit shelves by October 10.