Watching out for the latest trends in social media is always exciting. And if you are a marketer, social media channels have become the forefront of customer engagement. What is most notable about social channels is how dynamic it is. New stuff happens all the time, and if you want to take advantage of these trends to promote your business, you need to keep track of these changes.
This coming 2020, there are many predictions about the future of social media. Here is our take on what you can expect so that you can plan your marketing strategies for the coming year.
Influencer marketing remains strong
In 2020, marketers will continue to focus on influencer marketing. Since consumers are already tired of conventional advertisements that appear on their social media feeds, using influencers can help regain the trust of consumers. There is no doubt that social media has been quite effective in the success of small businesses and start-ups. Even other online-based businesses like NetBet UK Casino sites are already benefitting from influencer marketing. As such, it is essential to enlist the help of celebrities, experts, and other famous personalities.
Social media sites providing ecommerce solutions
Facebook has already introduced Marketplace, where individuals can directly transact and purchase goods using social media. Instagram is no different. With a single swipe or click, you can already purchase products and pay using your credit card. If you want to increase your sales in the coming year, you may want to look into the possibility of using social media to augment your ecommerce business.
It is likely that in 2020, more brands and online-based businesses will take advantage of this trend as consumers look for more convenient ways to shop online.
Marketers will embrace social media stories
When SnapChat pioneered posting stories, all social media channels followed suit. What is excellent about this feature is how it gives the viewers authentic insight into what goes on behind the scenes. Since the content disappears after some time, there is a sense of urgency that marketers can use to their advantage. For example, stories can be used to advertise flash deals, and sales only loyal followers will have the chance to take advantage of.
Augmented reality will take social media into the next level
AR technology is now gaining popularity for applications in ecommerce. For example, a furniture store can use an AR app, allowing customers to view how a particular piece of furniture would look in their homes. Indeed the potential of AR technology, when used in marketing, is endless. Although at this time, you see very few brands taking full advantage of AR, this will change as the technology becomes more affordable and readily available in the coming years.
Using chatbots to improve user experience
The latest marketing trend in chatbots is the capability to search for answers instead of using canned responses to customer queries. As this technology becomes more sophisticated, customers become more satisfied with their overall experience when visiting an ecommerce site or business social media account.