Tag Archives: Absolut

Absolut & Rafael Grampa Collaboration – Dark Noir

ABSOLUT_NextFrame

As part of the Absolut’s global campaign, Transform Today, the premium vodka company announced a new project with one of my favorite graphic novelists Rafael Grampa. Entitled Next Frame, the collaboration invited users from around the world to help shape what happens within a new original story created by Grampa – as he writes it.

 Grampa-Working

Once the story was complete, Grampa transformed the still drawings into an animated film, which premiered in Berlin at MADE, a creative space by Absolut, on March 15, 2014.

 rafael-absolut-2014-03

Describing the project, Grampa explained, “I am always looking for ways to transform my work. With Next Frame, I have a chance to do something I’ve never done before by co-writing the story with users online, and also by turning the illustrated story into my own animated film. It’s a very exciting project, and I am happy to be working with a brand that allows me to try new things in the way I work.”

 Vincent-Black

The goal of the Transform Today campaign is to inspire people to tap into their creative potential and explore their ability to create a new future.  Next Frame is the first example of how Absolut will bring this goal to life. In the coming months, additional collaborations with the campaign artists Woodkid, Yiqing Yin, and Aaron Koblin will be announced. Each collaboration will provide opportunities for users to interact and explore the inspirational message of Transform Today.

You can watch the final co-created animated film by Rafael Grampá and Absolut Facebook fans HERE.

Advertisements
Tagged , , , ,

Absolut & Acclaimed Graphic Novelist Rafael Grampá Collaborate On Crowd-Sourced Animated Film

bxqh4vmtwxzqfoldotov

As part of the brand’s global campaign, Transform Today, Absolut Vodka has announced a new project with graphic novelist Rafael Grampá, one of the featured artists of the campaign. Entitled Next Frame, the collaboration will invite users from around the world to make plot decisions within an original graphic novel created by Grampá – as he writes it. 

Once the story is complete, Absolut will work with Grampá to transform the still drawings into an animated film, which will premiere at the MADE gallery in Berlin on March 15th.

Jonas Tahlin, Absolut VP of Global Marketing explained how the project fit into the brand’s new global campaign, “With the launch of Transform Today, Absolut announced that it would be changing the way it works with artists. Next Frame is the first outcome of that promise. Grampá’s unique style of illustration has already distinguished him within the graphic novel community, but we wanted to give him an opportunity to transform his craft even further, allowing for new creative opportunities. Not only will he be co-writing the Next Frame story with online users, but he will also be imagining a fully original story in live motion –  a first for him.”

Building on the Transform Today ideal of ‘The future is not a given, it’s yours to create’, the project opens new possibilities for the Brazilian graphic novelist, who’s inspirational personal story is a central pillar to the campaign. After transforming his life to follow his dream of becoming a comic book artist, he has found success by creating entire worlds out of nothing but his imagination and a pen. Next Frame challenges Grampá to transform his work even further by adapting his story on-the-fly, based on consumer interaction.

According to Tahlin, “Absolut has always believed that collaboration can bring out new creative potential. Next Frame offers the possibility of a three-way collaboration, with Grampá creating the world and characters of the story, online users shaping the direction, and then Absolut and Grampá working together to create an animated film. Through this multi-part collaboration, Next Frame transforms the artistic process in the most true sense.”

When describing the project, Grampá explained, “I am always looking for ways to transform my work. With Next Frame, I have a chance to do something I’ve never done before by co-writing the story with users online, and also by turning the illustrated story into my own animated film. It’s a very exciting project, and I am happy to be working with a brand that allows me to try new things in the way I work.”

The Next Frame project will begin on February 3rd, when the story is introduced on facebook.com/Absolut. Users will then have multiple points of intervention where they can decide how the characters will progress in the story. After each decision, Grampá will create the next piece of the story, inventing new places for the characters to explore — up until the next crucial moment that users can provide input. After two weeks of international online collaboration, ending on February 21st Grampá will polish the final film, which will then be unveiled at the MADE gallery in Berlin on March 15th.

The goal of the Transform Today campaign is to inspire people to tap into their creative potential and explore their ability to create a new future.  Next Frame is the first example of how Absolut will bring this goal to life. In the coming months, additional collaborations with the campaign artists Woodkid, Yiqing Yin, and Aaron Koblin will be announced. Each collaboration will provide opportunities for users to interact and explore the inspirational message of Transform Today.

Tagged , , ,

Absolut Transform Today Campaign Features Comic Book Artist Rafael Grampá

63275-Rafael-Grampa-Ad-lg

Today the vodka brand Absolut launched a new campaign with the theme “Transform Today.”

The new campaign features four artists that the brand says “craft their work by changing things, breaking things, challenging conventions and recreating themselves in order to become something more.

Screen Shot 2013-09-09 at 12.17.43 PM

One of the featured artists is a favorite of mine, Rafael Grampá. The Brazilian graphic novel creator, transforms his daring imagination into award-winning epic stories. See more HERE and watch the video below.

Tagged , , , , , ,
Advertisements
Advertisements
%d bloggers like this: