Tag Archives: Advertising

Oreo Built A Vault To Protect Its Cookies In Case An Asteroid Hits The Earth

As if there’s not enough to worry about these days, NASA has reported that an asteroid is headed toward Earth on November 2, a day before the U.S. election. Although scientists have predicted that, at its closest, it will still be 419,130 kilometers from the Earth’s atmosphere and that the likelihood of it hitting us is pretty small (0.4% to be precise, and that’s the worst-case scenario), you still wonder. One Oreo fan went as far to tweet: who will save the Oreos?

So, Oreo has jumped on the moment to remind us that if a cataclysmic event ever were to occur, the cookie brand will survive it. They learned about the Global Seed Vault, a concrete bunker in Svalbard, Norway, far above the Arctic Circle, which contains seeds of every plant grown in the world so that if catastrophe does strike, we’ll be able to rebuild again. Why not do the same for Oreo?

In a new apocalyptic advertising campaign, the cookie brand has created an asteroid-proof compound, the Global Oreo Vault, where it has safely tucked away the cookie’s recipe, a few samples and some powdered milk (the perfect accompaniment, if you add some snow). It’s located on permafrost at the coordinates 78°08’58.1″N, 16°01’59.7″E, near the Global Seed Vault.

Oreo explained that each cookie pack is wrapped in protective Mylar which can keep the cookies safe from temperatures of -80°F to 300°F.

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See How Your Favorite Cereal Brands Have Evolved Over Time

Cereal has been a breakfast staple for so long it’s hard to imagine life without it. And every generation of kids knows the iconic mascots who happily watch over us as we dig into a bowl. But just because people of all ages are familiar with Tony the Tiger and Trix the Rabbit doesn’t mean those smiling faces have always looked the same. Because while cereal has long remained a bedrock of the most important meal of the day, their packaging and designs have undergone some dramatic changes over the decades.

Click HERE to see just how much cereal box art has evolved.

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McDonald’s Ad Cleverly Builds Menu Items Using Furniture In Trucks To Celebrate ‘Moving Day’ In Quebec

In celebration of July 1, AKA “Moving Day” in Quebec, the ad team at Cossette created a wonderful ad for McDonald’s Canada that not only put the burdensome task of moving into a humorous light but also reminded people that it was still simple enough to eat during the busy day. 

The agency carefully packed moving trucks with furniture that from a distance resembled menu items such as a Big Mac, Egg McMuffin, and French Fries.

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Dos Equis Made An Extra Long Cooler To Help Drinkers Stay 6 Feet Apart

Summer has officially begun and while many of the activities that beer drinkers look forward to during the warmer months have been canceled as a result of the Covid-19 pandemic, beer brands are looking for ways to encourage some of the lower-risk summer pastimes.

With that in mind, Dos Equis created a cooler to help. It’s six feet long, so you can invite your friends over for a cold one, and then keep them at a safe distance on the other end of the cooler. The “Seis-Foot Cooler,” as the brand has dubbed it, was available on a first come, first served basis to anyone who purchased a Dos Equis and sent the receipt to the brand on June 26.

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The Kool-Aid Man Has Vanished

The Kool-Aid Man has disappeared. It’s quite the feat, given the large stature and typically boisterous demeanor, but everything is quiet and all walls are structurally sound. Is he safe? Keeping cool? Hydrated? No one can say for sure.

His disappearance is tied to a campaign focused on a new mystery flavor. Kraft Heinz is encouraging concerned citizens to visit koolaidmystery.com and help locate the Kool-Aid Man, who’s ostensibly out traveling the world in search of that secret ingredient. “Find the Man to Find the Flavor!” the website proclaims.

Participants who join the search between now and April 3 will be eligible to win prizes, including a $10,000 vacation. Kool-Aid Mystery Jammers—ready-to-serve drink pouches that contain the unknown flavor—are on shelves nationwide for $1.99 per pack of 10 pouches. Kraft Heinz will reveal the secret flavor, along with Kool-Aid Man’s whereabouts, on April 6.

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Jif And Giphy Have Created A Limited Edition Peanut Butter

Jif peanut butter unveiled a limited-edition jar labeled “Gif” as part of a clever partnership with GIF repository Giphy. The stunt, created by Publicis’ PSOne agency in New York, reignites a long-running debate about the correct pronunciation of GIF.

By now, most have made up their minds on the matter one way or the other, but Jif saw fit to create some semantic synesthesia by putting a G on a brand name we all know starts with a “juh” sound (unlike GIF, which is of course a hard-G sound like “glove” or “get over your lame argument about how the creator of GIFs pronounced it”).

The special Gif edition of otherwise normal Jif peanut butter—which also has the original label on the opposite side—went on sale via Amazon today at a price of $9.99. (Update: The limited edition appeared to have sold out by 12:40 p.m. ET.)

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Watch The Walmart Super Bowl Extended Cut Commercial: Famous Visitors

The most famous visitors in the universe are coming to Walmart. They come in peace. They also come for groceries and beyond. Enjoy the uncut version of Walmart’s galaxy-famous commercial, Famous Visitors.   

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Mr. Peanut Passes Away At 104 Years Old

Today, Planters, one of America’s biggest snacking brands, revealed its Super Bowl pre-game ad showing just how far Mr. Peanut will go to save his friends Matt Walsh and Wesley Snipes from impending doom.

Whereas last year Mr. Peanut saved friends from snacking disappointment, this year he’s saving lives. The newly released pre-game ad shows Mr. Peanut, Matt Walsh and Wesley Snipes are on a nutty adventure in the NUTmobile when Mr. Peanut is forced to swerve, causing the vehicle to spin out of control. The trio jumps out of the NUTmobile, clinging to a tree branch, as the vehicle crashes down into a deep canyon below. They momentarily find safety until their combined weight begins to break the branch. In the ultimate act of friendship, Mr. Peanut lets go and sacrifices himself to save his friends from impending doom.

The ad will air before the big game kicks off during the pregame show. The brand’s official Super Bowl commercial will air in the third quarter of the game and broadcast Mr. Peanut’s funeral, so the world can mourn the loss of the beloved legume together.

“It’s with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old,” said Samantha Hess, Planters Brand Manager at Kraft Heinz. “He will be remembered as the legume who always brought people together for nutty adventures and a good time. We encourage fans to tune in to Mr. Peanut’s funeral during the third quarter of the Super Bowl to celebrate his life.”

“Mr. Peanut was more than just a friend – he was a hero. His passing has shook me to my core,” said Matt Walsh. “I’ll do my best to honor his legacy and be there for my friends like he was always there for me even until our last wild ride together. I’ll pay my last respects during his funeral on Super Bowl Sunday. I encourage our entire nation to do the same.”

In addition to mourning Mr. Peanut during his funeral, fans have several ways to celebrate his life, including:

Fans who spot the NUTmobile leading up to and on game day will receive a commemorative pin celebrating Mr. Peanut’s life.

Mr. Peanut enthusiasts can show their family and friends how much the legume meant to them by sharing the black crying monocle and their favorite memory on social using #RIPeanut.

From January 24 – 27, fans can win commemorative packaging that takes inspiration from all the phases of Mr. Peanut and his classy style as it evolved through the years while supplies last.

Super Bowl LIV takes place this Sunday.

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Coca Cola Launches World’s First Lighted Star Wars Bottles In Singapore

Coca-Cola Singapore has unveiled their latest collaboration with Star Wars and its upcoming third film, Star Wars: The Rise of Skywalker.

Select Coca-Cola bottle labels are embedded with a thin strip of flexible OLED that lights up Rey and Kylo Ren’s lightsabers when pressed. The Star Wars bottles are exclusive to Singapore, and will be in a limited run for the next three (3) weekends through a promo called “Galactic Hunt.” Interested people in Singapore can chase for these bottles by going through key locations in the city to find “gatekeepers” who will hand passes that will allow the fans to purchase the limited edition bottles in selected 7-11 stores. There will only be 8,000 bottles up for grabs during the three-weekend period.

Galactic Hunt, and the special Star Wars bottles are part of the ongoing “Full Force No Sugar Campaign”, ahead of the release of The Rise of Skywalker, the final film in the Star Wars Skywalker saga. Interested fans chasing the bottles can find out more via The Galactic Hunt official website.

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Burger King Created An Upside Down Whopper For Stranger Things Season 3

Burger King is unveiling an Upside Down Whopper—named in honor of the show’s Upside Down parallel dimension. The tie-in is a co-promotion with Coca-Cola and Netflix.

The Upside Down Whopper sandwich features exclusive packaging and the same ingredients as the original Whopper, served upside down. The burger will only be sold in 11 locations, a reference to the show’s protagonist Eleven. The limited-time product goes on sale June 21 at these locations:

10494 West Sample Road, Coral Springs, FL, 33065
25560 Kingsland Blvd, Katy, TX, 77494
128 Tremont Street, Boston, MA, 02108
415 Bullsboro Drive, Newnan, GA, 30263
2400 Caster Avenue, Philadelphia, PA, 19134
2009 Coit Road, Plano, TX, 75075
2840 West North Avenue, Chicago, IL, 60647
35 Powell Street, San Francisco, CA, 94102
4918 West Sunset Boulevard, Los Angeles, CA, 90027
327 West 42nd Street, New York, NY, 10036
1437 West Patapsco Avenue, Baltimore, MD, 21230

The 11 restaurants will also have limited edition T-shirts, crowns, ketchup packets and pins with a Stranger Things theme.

The campaign also includes a contest in partnership with Coca-Cola. By purchasing any soft drink at participating Burger Kings, 100,000 customers every day will have a chance to win swag, free food, cash, airline tickets, a car or a Stranger Things VIP Experience. Plus, a “Hopper Meal” (named after the police chief in the series) that is ordered through delivery service DoorDash with code “STRANGER” unlocks exclusive content from the third season from June 13 through June 20.

Stranger Things returns to Netflix on July 4.

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