Tag Archives: Advertising

The Kool-Aid Man Has Vanished

The Kool-Aid Man has disappeared. It’s quite the feat, given the large stature and typically boisterous demeanor, but everything is quiet and all walls are structurally sound. Is he safe? Keeping cool? Hydrated? No one can say for sure.

His disappearance is tied to a campaign focused on a new mystery flavor. Kraft Heinz is encouraging concerned citizens to visit koolaidmystery.com and help locate the Kool-Aid Man, who’s ostensibly out traveling the world in search of that secret ingredient. “Find the Man to Find the Flavor!” the website proclaims.

Participants who join the search between now and April 3 will be eligible to win prizes, including a $10,000 vacation. Kool-Aid Mystery Jammers—ready-to-serve drink pouches that contain the unknown flavor—are on shelves nationwide for $1.99 per pack of 10 pouches. Kraft Heinz will reveal the secret flavor, along with Kool-Aid Man’s whereabouts, on April 6.

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Jif And Giphy Have Created A Limited Edition Peanut Butter

Jif peanut butter unveiled a limited-edition jar labeled “Gif” as part of a clever partnership with GIF repository Giphy. The stunt, created by Publicis’ PSOne agency in New York, reignites a long-running debate about the correct pronunciation of GIF.

By now, most have made up their minds on the matter one way or the other, but Jif saw fit to create some semantic synesthesia by putting a G on a brand name we all know starts with a “juh” sound (unlike GIF, which is of course a hard-G sound like “glove” or “get over your lame argument about how the creator of GIFs pronounced it”).

The special Gif edition of otherwise normal Jif peanut butter—which also has the original label on the opposite side—went on sale via Amazon today at a price of $9.99. (Update: The limited edition appeared to have sold out by 12:40 p.m. ET.)

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Watch The Walmart Super Bowl Extended Cut Commercial: Famous Visitors

The most famous visitors in the universe are coming to Walmart. They come in peace. They also come for groceries and beyond. Enjoy the uncut version of Walmart’s galaxy-famous commercial, Famous Visitors.   

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Mr. Peanut Passes Away At 104 Years Old

Today, Planters, one of America’s biggest snacking brands, revealed its Super Bowl pre-game ad showing just how far Mr. Peanut will go to save his friends Matt Walsh and Wesley Snipes from impending doom.

Whereas last year Mr. Peanut saved friends from snacking disappointment, this year he’s saving lives. The newly released pre-game ad shows Mr. Peanut, Matt Walsh and Wesley Snipes are on a nutty adventure in the NUTmobile when Mr. Peanut is forced to swerve, causing the vehicle to spin out of control. The trio jumps out of the NUTmobile, clinging to a tree branch, as the vehicle crashes down into a deep canyon below. They momentarily find safety until their combined weight begins to break the branch. In the ultimate act of friendship, Mr. Peanut lets go and sacrifices himself to save his friends from impending doom.

The ad will air before the big game kicks off during the pregame show. The brand’s official Super Bowl commercial will air in the third quarter of the game and broadcast Mr. Peanut’s funeral, so the world can mourn the loss of the beloved legume together.

“It’s with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old,” said Samantha Hess, Planters Brand Manager at Kraft Heinz. “He will be remembered as the legume who always brought people together for nutty adventures and a good time. We encourage fans to tune in to Mr. Peanut’s funeral during the third quarter of the Super Bowl to celebrate his life.”

“Mr. Peanut was more than just a friend – he was a hero. His passing has shook me to my core,” said Matt Walsh. “I’ll do my best to honor his legacy and be there for my friends like he was always there for me even until our last wild ride together. I’ll pay my last respects during his funeral on Super Bowl Sunday. I encourage our entire nation to do the same.”

In addition to mourning Mr. Peanut during his funeral, fans have several ways to celebrate his life, including:

Fans who spot the NUTmobile leading up to and on game day will receive a commemorative pin celebrating Mr. Peanut’s life.

Mr. Peanut enthusiasts can show their family and friends how much the legume meant to them by sharing the black crying monocle and their favorite memory on social using #RIPeanut.

From January 24 – 27, fans can win commemorative packaging that takes inspiration from all the phases of Mr. Peanut and his classy style as it evolved through the years while supplies last.

Super Bowl LIV takes place this Sunday.

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Coca Cola Launches World’s First Lighted Star Wars Bottles In Singapore

Coca-Cola Singapore has unveiled their latest collaboration with Star Wars and its upcoming third film, Star Wars: The Rise of Skywalker.

Select Coca-Cola bottle labels are embedded with a thin strip of flexible OLED that lights up Rey and Kylo Ren’s lightsabers when pressed. The Star Wars bottles are exclusive to Singapore, and will be in a limited run for the next three (3) weekends through a promo called “Galactic Hunt.” Interested people in Singapore can chase for these bottles by going through key locations in the city to find “gatekeepers” who will hand passes that will allow the fans to purchase the limited edition bottles in selected 7-11 stores. There will only be 8,000 bottles up for grabs during the three-weekend period.

Galactic Hunt, and the special Star Wars bottles are part of the ongoing “Full Force No Sugar Campaign”, ahead of the release of The Rise of Skywalker, the final film in the Star Wars Skywalker saga. Interested fans chasing the bottles can find out more via The Galactic Hunt official website.

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Burger King Created An Upside Down Whopper For Stranger Things Season 3

Burger King is unveiling an Upside Down Whopper—named in honor of the show’s Upside Down parallel dimension. The tie-in is a co-promotion with Coca-Cola and Netflix.

The Upside Down Whopper sandwich features exclusive packaging and the same ingredients as the original Whopper, served upside down. The burger will only be sold in 11 locations, a reference to the show’s protagonist Eleven. The limited-time product goes on sale June 21 at these locations:

10494 West Sample Road, Coral Springs, FL, 33065
25560 Kingsland Blvd, Katy, TX, 77494
128 Tremont Street, Boston, MA, 02108
415 Bullsboro Drive, Newnan, GA, 30263
2400 Caster Avenue, Philadelphia, PA, 19134
2009 Coit Road, Plano, TX, 75075
2840 West North Avenue, Chicago, IL, 60647
35 Powell Street, San Francisco, CA, 94102
4918 West Sunset Boulevard, Los Angeles, CA, 90027
327 West 42nd Street, New York, NY, 10036
1437 West Patapsco Avenue, Baltimore, MD, 21230

The 11 restaurants will also have limited edition T-shirts, crowns, ketchup packets and pins with a Stranger Things theme.

The campaign also includes a contest in partnership with Coca-Cola. By purchasing any soft drink at participating Burger Kings, 100,000 customers every day will have a chance to win swag, free food, cash, airline tickets, a car or a Stranger Things VIP Experience. Plus, a “Hopper Meal” (named after the police chief in the series) that is ordered through delivery service DoorDash with code “STRANGER” unlocks exclusive content from the third season from June 13 through June 20.

Stranger Things returns to Netflix on July 4.

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Stranger Things Are Happening At Baskin-Robbins

Baskin-Robbins, the world’s largest chain of specialty ice cream shops, is partnering with Netflix to give Stranger Things fans something to sink their teeth into leading up to the show’s highly-anticipated premiere this July 4th. Because after all, even Demogorgons love ice cream.

Starting in June, Stranger Things are happening at Baskin-Robbins. First, both ice cream and Stranger Things fans will be able enjoy two exclusive Stranger Things-inspired Flavors of the Month:

– Eleven’s Heaven: a waffle cone-flavored ice cream with chocolate-coated sugar cone pieces and a chocolate icing flavored ribbon

– Upside Down Pralines: chocolate ice cream with praline pecans and a chocolate-caramel flavored ribbon

Two Flavors of the Month instead of one are just the strange beginning; fans can get prepared for season three all month long with more Stranger Things inspiration, such as:

– Upside Down Sundae: a sundae featuring the Upside Down Pralines Flavor of the Month that’s built upside down with the toppings on the bottom

– Demogorgon Sundae: a waffle bowl sundae that frightfully resembles a Demogorgon monster

– Byers’ House Lights Polar Pizza® Ice Cream Treat: a flash back to season one that includes a Chocolate Chip Polar Pizza crust with Snickers ice cream, topped with strings of fudge and M&Ms Chocolate Candy Christmas lights

– USS Butterscotch Quarts: butterscotch flavored ice cream loaded with butterscotch toffee and a toffee ribbon, a sneak preview of what’s to come in July

– Elevenade Freeze: a refreshing summer drink made with vanilla ice cream and Minute Maid Lemonade

– Exclusive Stranger Things Merchandise: including a one-of-a-kind Steve Funko figure, 80’s-inspired magnets and sticker sets and Stranger Things t-shirts: all available at participating shops, while supplies last

– Collectible Containers: take home fresh-packed ice cream in one of four limited edition containers featuring Stranger Things designs: Baskin-Robbins double-dares fans to collect them all

“We wanted to give fans a taste of the new season of Stranger Things and are thrilled to partner with Netflix to give customers across the country an experience straight out of Hawkins, Indiana,” said Carol Austin, Vice President of Marketing for Baskin-Robbins. “Whether you love the show or just love some seriously delicious ice cream creations, we’ve got something for everyone.”

Hungry for more? The curiosity voyage continues on Sunday, June 9 from 3:00 to 7:00 p.m. with an Elevenade Freeze National Sampling Day. This flavor journey continues full steam ahead as the Baskin-Robbins and Netflix teams also bring season three’s Scoops Ahoy Ice Cream Shop to life with a one-of-a-kind ice cream truck that’ll be serving up scoops to fans on the West Coast in June.

If you’re too busy streaming seasons one and two to leave the house, Baskin-Robbins also offers online ordering for quick and easy in-store pickup (www.baskinrobbins.com/ordering) and deliveries through DoorDash (www.DoorDash.com/baskinrobbins).

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IKEA Recreates The Living Rooms From The Simpsons, Stranger Things & Friends

You definitely know the rooms, but how well do you know the furnishings?

A new ad campaign from IKEA in the United Arab Emirates has some fun with three of television’s most iconic living rooms by recreating each one solely with IKEA furniture and decorations—plus some help from 3-D design software.

Created by Publicis Spain, the “IKEA Real Life” campaign took two months to track down all the right pieces that are currently on sale from Ikea. They were then compiled and designed via 3-D software to look as close as possible to the memorable living rooms from The Simpsons, Friends and Stranger Things.

On a microsite for the campaign, you can see each room and learn more about the furnishings featured in the ads.

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New Coke & Netflix Take Viewers Back To 1985 For Stranger Things Season 3 In First-of-its-Kind Partnership

Fans of the Netflix series Stranger Things will travel back to “the summer that changed everything” – 1985 – when season 3 of the show hits the streaming platform on July 4.

Coincidentally, the summer of 1985 changed everything for Coca-Cola when the company infamously changed the formula of its beloved flagship beverage with the short-lived launch of New Coke.

In a first-of-its-kind partnership for Netflix, the Stranger Things team collaborated with Coca-Cola to immerse viewers in 1980s nostalgia. Executives from Netflix visited the Coca-Cola archives in Atlanta last year to study New Coke packaging, memorabilia, advertising and more to ensure the script accurately reflected historical events and that all props and visuals stayed true to the time period. New Coke will appear in several episodes.

And (spoiler alert!) New Coke will be available this summer via a (very) limited promotional run to bring to life one of 1985’s biggest cultural moments – both on and off screen.

Stranger Things creators and showrunners Matt and Ross Duffer (“the Duffer Brothers”) – longtime Coke fans – have gone to great lengths to weave the brand into the show’s storyline since its first season. To date, Coca-Cola products, ads and logos have appeared more than a dozen times in the series.

Moviegoers will see another “first” from the Coke-Netflix partnership this summer – the first-ever advertisement directed by the Duffer Brothers. The ad, which will run online and in select cinemas nationwide starting May 24, features Stranger Things characters enjoying New Coke at a movie theatre. The spot brings Season 3 into the real world by placing the show’s cast in the plotline of a 1980s Coca-Cola TV ad set to the original music.

New Coke cans roll off a production line near Atlanta earlier this month. On Thursday May 23, Coca-Cola will release a limited number of New Coke cans online as part of a partnership with the hit Netflix show Stranger Things. 

The New Coke comeback will extend beyond cameos on the show, however. Coca-Cola is bringing back a very limited promotional supply of the ill-fated product – which was pulled after only 79 days on the market following public outcry – this summer.

Beginning May 23 at 5 p.m. ET, Coca-Cola will release a limited number of 12-oz. cans of New Coke – yes, the same recipe from 1985 – as part of a bundle that includes two New Coke cans along with a limited-edition and numbered Stranger Things/Coca-Cola and Coke Zero Sugar 8-oz. glass bottle at CokeStore.com/1985.

Fans can also get their hands on New Coke via an “upside-down” Stranger Things-inspired vending machine that will pop up in select cities, starting May 23 in New York, to dispense free cans of New Coke for a limited time. And fans who buy a ticket to the World of Coca-Cola in Atlanta or make a purchase of $19.85 or more at Coca-Cola Store Las Vegas on select days during the week of June 3 will have a chance to get New Coke cans as a gift, while supplies last.

Because the limited supply of New Coke is only expected to last a few weeks, Coca-Cola also is unveiling limited-edition Stranger Things packages to engage more fans in the partnership, including a 16-oz. can of Coke featuring the original (pre-New Coke) 1985 design with “Enjoy Coke” and the Stranger Things logo, and a 16-oz. Coke Zero Sugar can with a limited-edition Stranger Things design. The “sip & scan” icons on the cans unlock chances to win a variety of Stranger Things experiences as part of the “Enjoy Coca-Cola” summer campaign.

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KFC Hires RoboCop to Protect Their Secret Recipe 

Kentucky Fried Chicken revealed today its newest Colonel Sanders – Colonel RoboCop – and disclosed its latest and most enhanced security measure taken to date to protect and preserve its founder’s secret blend of 11 herbs and spices used to make its world famous Original Recipe chicken. Colonel RoboCop isn’t just tasked with being the latest face of KFC’s famous fried chicken; he was also commissioned to successfully transport an encrypted copy of the secret recipe to one of the most secure vaults in the world –  the Bahnhof maximum security nuclear bunker located in Stockholm, Sweden.

Invented by KFC Founder Colonel Harland Sanders, and perfected in 1940 after years of experimentation, the finger lickin’ good secret recipe, which blends the iconic 11 herbs and spices, is the crown jewel upon which the company was born, and is still enjoyed today in more than 22,000 restaurants across 135+ countries around the world. While the original secret recipe is still housed at the KFC headquarters, a second, triple-encrypted digital copy was created, transported and is now stored at Bahnhof’s data center, a former nuclear bunker named Pionen, to ensure the delicious national treasure lives on forever, should anything ever happen to the original. Between Colonel RoboCop and Bahnhof, KFC has left no stone unturned in its efforts to safeguard the Colonel’s legacy.  

KFC’s secret recipe is arguably the world’s best kept trade secret. Since 1970, the original secret recipe of 11 herbs and spices has been carefully guarded at KFC headquarters in a state-of-the-art vault surrounded by motion detectors, cameras and more. In fact, the recipe is so highly guarded, even KFC’s president and head chef do not know the exact recipe. Most dramatically, KFC employs two different suppliers, each producing approximately half of the herbs and spices blend, which are then blended together by a third supplier – making it impossible for any one supplier to produce the exact mix of 11 herbs and spices.

In addition to his role transporting and protecting the secret recipe, starting February 24 Colonel RoboCop will appear in a series of ads promoting KFC’s four varieties of its famous $20 Fill Up and its $5 Fill Up offers featuring all white meat chicken. 

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