Burger King is unveiling an Upside Down Whopper—named in honor of the show’s Upside Down parallel dimension. The tie-in is a co-promotion with Coca-Cola and Netflix.
The Upside Down Whopper sandwich features exclusive packaging and the same ingredients as the original Whopper, served upside down. The burger will only be sold in 11 locations, a reference to the show’s protagonist Eleven. The limited-time product goes on sale June 21 at these locations:
10494 West Sample Road, Coral Springs, FL, 33065
25560 Kingsland Blvd, Katy, TX, 77494
128 Tremont Street, Boston, MA, 02108
415 Bullsboro Drive, Newnan, GA, 30263
2400 Caster Avenue, Philadelphia, PA, 19134
2009 Coit Road, Plano, TX, 75075
2840 West North Avenue, Chicago, IL, 60647
35 Powell Street, San Francisco, CA, 94102
4918 West Sunset Boulevard, Los Angeles, CA, 90027
327 West 42nd Street, New York, NY, 10036
1437 West Patapsco Avenue, Baltimore, MD, 21230
The 11 restaurants will also have limited edition T-shirts, crowns, ketchup packets and pins with a Stranger Things theme.
The campaign also includes a contest in partnership with Coca-Cola. By purchasing any soft drink at participating Burger Kings, 100,000 customers every day will have a chance to win swag, free food, cash, airline tickets, a car or a Stranger Things VIP Experience. Plus, a “Hopper Meal” (named after the police chief in the series) that is ordered through delivery service DoorDash with code “STRANGER” unlocks exclusive content from the third season from June 13 through June 20.
Stranger Things returns to Netflix on July 4.