Tag Archives: Apple

Apple Announces New AirPods

Apple today announced new AirPods, the second generation of the world’s most popular wireless headphones. AirPods revolutionized the wireless audio experience with a breakthrough design and the new AirPods build on the magical experience customers love. The new Apple-designed H1 chip, developed specifically for headphones, delivers performance efficiencies, faster connect times, more talk time and the convenience of hands-free “Hey Siri.” AirPods come with either a standard charging case or a new Wireless Charging Case for convenient charging at home and on the go. The new AirPods and AirPods with Wireless Charging Case are available to order on apple.com and the Apple Store app starting today, and in Apple Stores beginning next week.

The new Apple-designed H1 chip features custom audio architecture to create a revolutionary audio experience and improved synchronization. H1 allows AirPods to deliver up to 50 percent more talk time compared to first generation AirPods. Switching between devices while listening to music on iPhone, Apple Watch or iPad is more seamless than ever with two times faster connect times. For the first time, AirPods now feature the convenience of “Hey Siri” making it easier to change songs, make a call, adjust the volume or get directions simply by saying, “Hey Siri.” 

The new AirPods come with either the standard charging case or the new Wireless Charging Case. Each case holds additional charges for more than 24 hours of total listening time, ensuring AirPods are charged and ready to go whenever you are. The Wireless Charging Case is designed to offer the freedom of wireless charging with Qi-compatible charging solutions. An LED light indicator located on the front of the case conveniently shows the charge status with just a glance. Existing AirPods customers can purchase the standalone Wireless Charging Case.

Pricing and Availability

AirPods with standard charging case will be available for $159 (US) and are available to order on apple.com and the Apple Store app starting today, and in Apple Stores starting next week.

AirPods with Wireless Charging Case will be available for $199 (US) and are available to order on apple.com and the Apple Store app starting today, and in Apple Stores starting next week.

Customers can order the standalone Wireless Charging Case for $79 (US) on apple.com and the Apple Store app starting today, and in Apple Stores starting next week.

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Apple Sends Out Media Invites For ‘It’s Show Time’ Event On March 25

Apple today sent out invites for a media event that will be held on Monday, March 25 at the Steve Jobs Theater on the Apple Park Campus. As with most Apple events, it will start at 10:00 a.m. Pacific Time or 1:00 p.m. Eastern Time. 

The event features the tagline “It’s Show Time,” which is in line with rumors suggesting it will focus on services rather than hardware. Apple is expected to use the event to unveil its rumored Apple News service and a streaming TV service. 

The Apple News service will add paid subscription options to Apple News, allowing Apple customers unlimited access to magazines and paywalled content from sites like The Wall Street Journal, the Washington Post, and The New York Times for a $9.99 per month fee. 

It’s not yet clear which news sites will be included, as Apple is said to be still negotiating financial terms with some news sites. Apple has asked for 50 percent of the revenue from the service. Magazines are on board with the fee, but news sites with independent revenue streams from their own subscribers are reluctant to jump on board. 

As for the TV service, Apple is planning an announcement, but an actual launch is months off. Apple has more than two dozen original TV shows in the works, many of which have been cast, that will eventually debut through the streaming service. 

Major stars that include Jennifer Aniston, Reese Witherspoon, Jennifer Garner, and Steve Carell, all of whom have roles in Apple shows, have been invited to attend the event. 

According to an announcement posted on the main Apple website and the Events website, Apple will livestream the “It’s Show Time” event on its website and through the events app on the Apple TV. 

Following the event, Apple will likely release the iOS 12.2 update that’s currently being beta tested in order to make the Apple News subscription service available.

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Apple Music Coming To The Amazon Echo

Apple Music subscribers will be able to enjoy Apple Music’s 50 million songs on Echo devices. Customers will be able to ask Alexa to play their favorite songs, artists, and albums—or any of the playlists made by Apple Music’s editors from around the world, covering many activities and moods. Customers will also be able to ask Alexa to stream expert-made radio stations centered on popular genres like Hip-Hop, decades like the 80s, and even music from around the world, like K-Pop. Just ask Alexa to play Beats 1 to hear Apple Music’s global livestream including in-depth artist interviews— all completely ad-free. Simply enable the Apple Music skill in the Alexa app and link your account to start listening.

Apple Music will be available to Alexa customers beginning the week of December 17.

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Apple’s 2018 Holiday Ad: Share Your Gifts

Apple is running a new Holiday ad, called “Share Your Gifts”. The short almost Pixar-like animated story runs close to 3 minutes long and features a girl who is afraid to share her creations until they are accidentally released into the world for people to enjoy.

The heartwarming spot features the song Come Out and Play by Billie Eilisho.

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New iPad Pro With All-Screen Design Is Most Advanced, Powerful iPad Ever

Apple today introduced the new iPad Pro with all-screen design and next-generation performance, marking the biggest change to iPad ever. The all-new design pushes 11-inch and 12.9-inch Liquid Retina displays to the edges of iPad Pro and integrates Face ID to securely unlock iPad with just a glance.

The A12X Bionic chip with next-generation Neural Engine in iPad Pro outperforms most PC laptops and offers a new USB-C connector, Gigabit-class LTE, and up to 1TB of storage to enable powerful new mobile workflows.2

With over a million apps designed to take advantage of the large Multi-Touch display, including next-generation apps like Photoshop CC on iPad (coming 2019), the new iPad Pro will push what users can do on a computer further than ever before.

New Apple Pencil and Smart Keyboard Folio

The new Apple Pencil and Smart Keyboard Folio, available for purchase separately, give iPad Pro users new levels of precision and productivity. The second-generation Apple Pencil magnetically attaches to iPad Pro for pairing and wireless charging. It becomes even more powerful and intuitive as users can select just the right tool or brush with a simple double tap on Apple Pencil within apps like Notes.

Powerful apps from leading developers like Adobe, Autodesk and Procreate also give users the power to be even more creative than ever before.

Pricing and Availability

The new 11-inch and 12.9-inch iPad Pro will be available in silver and space gray finishes in 64GB, 256GB and 512GB configurations as well as a new 1TB option. The 11-inch iPad Pro starts at $799 (US) for the Wi-Fi model and $949 for the Wi-Fi + Cellular model and the 12.9-inch iPad Pro starts at $999 (US) for the Wi-Fi model and $1,149 (US) for the Wi-Fi + Cellular model from apple.com and Apple Store locations, and is also available through Apple Authorized Resellers and select carriers (prices may vary).

The second generation Apple Pencil for the new iPad Pro will be available for $129 (US). The new Smart Keyboard Folio for the new iPad Pro is available in space gray for $179 (US) for the 11-inch iPad Pro and $199 (US) for the 12.9-inch iPad Pro with layouts for over 30 languages, including simplified Chinese, French, German, Japanese and Spanish.

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Apple Announces New MacBook Air

Apple today introduced an all-new MacBook Air, bringing a stunning 13-inch Retina display, Touch ID, the latest processors and an even more portable design to the world’s most loved notebook. Delivering the all-day battery life it’s known for, the new MacBook Air is available in three gorgeous finishes — gold, space gray and silver. The most affordable Retina-display Mac ever also includes an Apple-designed keyboard, a spacious Force Touch trackpad, faster SSDs, wide stereo sound, the Apple T2 Security Chip and Thunderbolt 3, making the new MacBook Air the perfect notebook to take with you everywhere you go.

Pricing and Availability

Starting at $1,199, the new MacBook Air is available to order today on apple.com. It will be available in Apple retail stores and through Apple Authorized Resellers starting Wednesday, November 7.

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Apple Announces New Mac Mini

Apple today gave Mac mini a massive increase in performance. Now with quad- and 6-core processors, up to 64GB of faster memory and blazing fast all-flash storage, the new Mac mini delivers an insane five times faster performance, making it the most powerful Mac mini ever made.1 

And with Thunderbolt 3 ports, the Apple T2 Security Chip and a 10Gb Ethernet option, the new Mac mini is a faster and more capable desktop that can do so much more.

Pricing and Availability

Starting at $799, the new Mac mini is available to order today on apple.com. It will be available in Apple retail stores and through Apple Authorized Resellers starting Wednesday, November 7. 

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iOS 12.1 Brings Group FaceTime & New Emoji To iPhone And iPad

iOS 12.1 will be available Tuesday, October 30, bringing Group FaceTime and more than 70 new emoji to iPhone and iPad. FaceTime changed the way people communicate and share important moments, and now with Group FaceTime, it’s easy to chat with more people than ever before — from 2 to 32 people. iOS 12.1 also brings Depth Control in real-time preview and Dual SIM support to iPhone XS, iPhone XS Max and iPhone XR customers.

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Apple Announces October 30 Special Event In Brooklyn, New York

Apple today sent out media invites for another special event on October 30 in Brooklyn, New York starting at 10:00 a.m. Eastern Time. 

It’s widely expected that Apple will announce new iPad Pro models and Mac hardware at this event, as has been the trend in the past toward keeping the company’s September event focused on the iPhone. 

The tagline on the invites for this event is “There’s more in the making,” and Apple’s new event page actually lists a whole collection of different stylized Apple logos, with a new one appearing each time you load the page.

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Beats Solo3 Wireless Headphones – Mickey’s 90th Anniversary Edition

Celebrate “The True Original” with Mickey’s 90th Anniversary Edition Beats Solo3 Wireless headphones. Keep the magic going with award-winning sound and up to 40 hours of battery life. The cool-gray headphone features Mickey Mouse in the iconic pose seen on classic t-shirts that we all know and love. It also comes with a custom felt case inspired by the materials from Mickey Mouse ear hats, along with a collectible pin and decal sticker to honor the collaboration.

Priced at $329.95, the headphones are gray with a classic Mickey design and come with a matching gray felt carrying case, a 3.5mm RemoteTalk cable, a Universal USB charging cable (USB-A to USB Micro-B), a collectible pin, and a decal sticker. 

The new Mickey Mouse headphones are listed as “Coming Soon” on Apple’s own website, but can be pre-ordered from Amazon. The official launch date on Amazon is listed as November 11, 2018.

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