Tag Archives: Apple

Apple Introduces 16-Inch MacBook Pro

Apple today unveiled an all-new 16-inch MacBook Pro designed for developers, photographers, filmmakers, scientists, music producers and anyone who relies on a Mac to create their life’s best work. 

The all-new MacBook Pro features a brilliant 16-inch Retina Display, the latest 8-core processors, up to 64GB of memory, next-generation graphics with up to 8GB of VRAM and a new advanced thermal design, making it the most powerful MacBook Pro ever.

Featuring a new Magic Keyboard with a redesigned scissor mechanism and 1mm travel for a more satisfying key feel, the 16-inch MacBook Pro delivers the best typing experience ever in a Mac notebook. The 16-inch MacBook Pro also includes a six-speaker sound system, longer battery life, Touch Bar, Touch ID, the Force Touch trackpad and the Apple T2 Security Chip.

Pricing and Availability

Starting at $2,399, the 16-inch MacBook Pro is available today through apple.com and the Apple Store app. It will be in Apple Stores and Apple Authorized Resellers in the US later this week and coming soon to stores around the world.

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Apple Reveals New AirPods Pro, Available October 30

 

Apple today announced AirPods Pro, an exciting addition to the AirPods family that features Active Noise Cancellation and superior, immersive sound in an all-new lightweight, in-ear design. AirPods Pro are available to order on apple.com and the Apple Store app starting today and in stores beginning Wednesday, October 30.

“AirPods are the best-selling headphones in the world. The one-tap setup experience, incredible sound and iconic design have made them a beloved Apple product, and with AirPods Pro, we’re taking the magic even further,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “The new in-ear AirPods Pro sound amazing with Adaptive EQ, fit comfortably with flexible ear tips and have innovative Active Noise Cancellation and Transparency mode. We think customers are going to love this new addition to the AirPods family.”

 

Pricing and Availability

AirPods Pro will be available for $249 and are available to order from apple.com and in the Apple Store app in the US and more than 25 other countries and regions. AirPods Pro will start shipping on Wednesday, October 30 and be available in stores beginning later this week (varies by country and region).

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Apple iPod Turns 18

Today marks the 18th anniversary of Steve Jobs unveiling the original iPod at a small event on Apple’s Infinite Loop campus. While the iMac started Apple’s renaissance in 1998, it was the launch of the iPod in 2001 that truly set Apple on a path towards becoming the world’s most valuable company. 

Jobs famously pitched the original iPod as offering “1,000 songs in your pocket.” The combination of its 5GB hard drive and 0.75-inch thickness was impressive at the time, with the device also featuring a two-inch screen, up to 10 hours of battery life, a FireWire port, and the first iteration of the iconic click wheel. 

“With iPod, Apple has invented a whole new category of digital music player that lets you put your entire music collection in your pocket and listen to it wherever you go,” said Jobs in Apple’s press release from October 23, 2001. “With iPod, listening to music will never be the same again.” 

The ubiquitous device forever changed the music industry. Along with the iPod came iTunes, a program that transformed the way music was sold, played and produced.

Record stores closed in droves, artists who created thematic albums were now focussed on selling singles and the small handheld object became a status symbol in which people could now share and showcase their individual music tastes. Everyone could carry their entire music library in their pockets. The art of conversation with nearby people stopped as white earbuds closed out the world around us and we looked down instead of around.

Watch the crude introductory video below and wonder at how far Apple has come from their vast product line, countless innovations,  frequency of product releases, the annual cost to consumers to how these sleek gadgets are now introduced P.T. Barnum style at special events.

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Apple iOS 13 Coming On September 19

Apple iOS 13 introduces a dramatic new look with Dark Mode, a more private way to sign in to apps and websites with Sign In with Apple, and an all-new Maps experience. iOS 13 will be available on September 19 as a free software update for iPhone 6s and later. Additional software features will be available on September 30 with iOS 13.1.7

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Apple Introduces iPhone 11 Pro And iPhone 11 Pro Max

Apple today announced iPhone 11 Pro and iPhone 11 Pro Max, a new pro line for iPhone that delivers advanced performance for users who want the very best smartphone. The new Super Retina XDR display is a pro display with the brightest display ever in an iPhone. The powerful Apple-designed A13 Bionic chip provides unparalleled performance for every task while enabling an unprecedented leap in battery life to easily get through the day. A new triple-camera system provides a pro-level camera experience with an Ultra Wide, Wide and Telephoto camera, delivering huge improvements to low-light photography and offering the highest quality video in a smartphone that is great for shooting action videos.

iPhone 11 Pro and iPhone 11 Pro Max come in four gorgeous finishes including a beautiful new midnight green, and will be available for pre-order beginning Friday, September 13 and in stores beginning Friday, September 20.

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Apple Introduces Dual Camera iPhone 11

Apple today announced iPhone 11, delivering innovations that make the world’s most popular smartphone even more powerful, improving the features people use the most throughout their day.1 iPhone 11 introduces a powerful dual-camera system, offering an intuitive camera experience with the highest quality video in a smartphone and Night mode for photos. iPhone 11 is powered by the A13 Bionic chip to perform the most demanding tasks, while getting through an entire day on a single charge, and is designed to withstand the elements with improved water resistance.

iPhone 11 comes in six new gorgeous colors, and will be available for pre-order beginning Friday, September 13 and in stores beginning Friday, September 20, starting at just $699.

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Watch The SEE Trailer

In the far future, a virus has decimated humankind. Those who survived emerged blind. 

Jason Momoa stars as Baba Voss, the father of twins born centuries later with the mythic ability to see—who must protect his tribe against a powerful yet desperate queen who believes it’s witchcraft and wants them destroyed. Alfre Woodard also stars as Paris, Baba Voss’ spiritual leader.

SEE is coming November 1 to the Apple TV app with an Apple TV+ subscription.

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Apple’s Wonderful Tools 

Watch this clever graphic video presented at the Apple Special Event today that showcases an amazing journey through Apple’s hardware, software and services. 

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Apple Media Event Set For September 10, 2019

Apple today sent out media invites for its annual iPhone-centric event that will be held on Tuesday, September 10 at 10:00 a.m. at the Steve Jobs Theater at the Apple Park campus in Cupertino, California. 

Apple is reportedly planning to launch three new iPhones, including two “Pro” models to replace the iPhone XS and iPhone XS Max. The Pro models are said to feature a new and improved camera and video recording features. Apple could also give final details and pricing for its streaming TV service, Apple TV+.

As with past events, Apple will stream the event live on its website and on the Apple TV.

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Apple’s Chief Design Officer, Jony Ive, Is Leaving The Company

Apple today announced that Sir Jony Ive, Apple’s chief design officer, will depart the company as an employee later this year to form an independent design company called LoveFrom which will count Apple among its primary clients. While he pursues personal projects, Ive in his new company will continue to work closely and on a range of projects with Apple.

“Jony is a singular figure in the design world and his role in Apple’s revival cannot be overstated, from 1998’s groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care,” said Tim Cook, Apple’s CEO. “Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built. After so many years working closely together, I’m happy that our relationship continues to evolve and I look forward to working with Jony long into the future.”

Design team leaders Evans Hankey, vice president of Industrial Design, and Alan Dye, vice president of Human Interface Design, will report to Jeff Williams, Apple’s chief operating officer. Both Dye and Hankey have played key leadership roles on Apple’s design team for many years. Williams has led the development of Apple Watch since its inception and will spend more of his time working with the design team in their studio.

“After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer. Today it is stronger, more vibrant and more talented than at any point in Apple’s history,” said Ive. “The team will certainly thrive under the excellent leadership of Evans, Alan and Jeff, who have been among my closest collaborators. I have the utmost confidence in my designer colleagues at Apple, who remain my closest friends, and I look forward to working with them for many years to come.”

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