Tag Archives: Apple

Apple’s Chief Design Officer, Jony Ive, Is Leaving The Company

Apple today announced that Sir Jony Ive, Apple’s chief design officer, will depart the company as an employee later this year to form an independent design company called LoveFrom which will count Apple among its primary clients. While he pursues personal projects, Ive in his new company will continue to work closely and on a range of projects with Apple.

“Jony is a singular figure in the design world and his role in Apple’s revival cannot be overstated, from 1998’s groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care,” said Tim Cook, Apple’s CEO. “Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built. After so many years working closely together, I’m happy that our relationship continues to evolve and I look forward to working with Jony long into the future.”

Design team leaders Evans Hankey, vice president of Industrial Design, and Alan Dye, vice president of Human Interface Design, will report to Jeff Williams, Apple’s chief operating officer. Both Dye and Hankey have played key leadership roles on Apple’s design team for many years. Williams has led the development of Apple Watch since its inception and will spend more of his time working with the design team in their studio.

“After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer. Today it is stronger, more vibrant and more talented than at any point in Apple’s history,” said Ive. “The team will certainly thrive under the excellent leadership of Evans, Alan and Jeff, who have been among my closest collaborators. I have the utmost confidence in my designer colleagues at Apple, who remain my closest friends, and I look forward to working with them for many years to come.”

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Is Apple Really Getting Rid of iTunes?

On January 9, 2001, Steve Jobs announced iTunes from Apple, a single media player and library that would play, download and organize music, movies, and podcasts.

Jobs said in 2003, “We think people want to buy their music on the internet by buying downloads, just like they bought LPs, just like they bought cassettes, just like they bought CDs”.

But according to the New York Times Mr. Jobs’s prophecy was wrong. People wanted to rent access to a centralized streaming library, not pay a small fee to own every song. As streaming services grew, sales of music downloads plummeted. According to the Recording Industry Association of America, downloads now make up a smaller percentage of recording sales than physical albums — a twist Mr. Jobs could never have seen coming.

Now 18 years later at the Apple Worldwide Developers Conference, Apple announced that with the upcoming macOS Catalina due this Fall, iTunes will be replaced with three all-new apps that greatly simplify and improve the way Mac users discover and enjoy their favorite music, TV shows, movies and podcasts.

The new Music app for Mac is lightning fast, fun and easy to use. Apple Music will help users discover great new music with over 50 million songs, playlists and music videos. And users will have access to their entire music library, whether they downloaded the songs, purchased them or ripped them from a CD. For those who like to own their music, the iTunes Music Store is just a click away.

The all-new Apple TV app brings together different ways to find and watch movies and TV shows into one powerful app. The Apple TV app features Apple TV channels, personalized recommendations and over 100,000 iTunes movies and TV shows to browse, buy or rent — so users can enjoy 4K HDR and Dolby Atmos-supported movies.1 The Watch Now section features Up Next, where viewers can keep track of what they are currently watching and resume on any screen. This fall, Apple TV+, Apple’s original video subscription service, will be available in the Apple TV app.

The popular Apple Podcasts app offers more than 700,000 shows in its catalog and the option to automatically be notified of new episodes as soon as they become available. The app also features new categories, curated collections by editors around the world and advanced search tools that can find episodes by host, guest or even discussion topic.

For users who sync their media to their devices using a cable, they can quickly and easily do so in the new entertainment apps. And when users connect a device to their Mac, it will immediately show up in the sidebar of Finder, enabling them to backup, update or restore their device.

So fear not, Apple Music and Movies in macOS Catalina will import users’ existing libraries from iTunes in their entirety. That includes not just music and movies purchased on iTunes, but rips from CDs, MP3s, and the like added from other sources. The iTunes Store will still remain and people can still purchase music and movies if they choose to however it’s obvious with this strategy that streaming, not purchasing is the current direction most want to get their media.

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New iPod Touch Delivers Even Greater Performance

Apple today introduced the new iPod touch with enhancements to power, capability and communication at a remarkable price. The Apple-designed A10 Fusion chip brings improved performance in games, and for the first time on iPod, immersive augmented reality (AR) experiences and Group FaceTime, making it easy to chat with family members, friends or colleagues simultaneously. The new iPod touch is available to order on apple.com and in the Apple Store app starting today and in stores later this week.

“We’re making the most affordable iOS device even better with performance that is twice as fast as before, Group FaceTime and augmented reality starting at just $199,” said Greg Joswiak, Apple’s vice president of Product Marketing. “The ultra-thin and lightweight design of iPod touch has always made it ideal for enjoying games, music and so much more wherever you go.”

iPod touch comes in a new 256GB capacity, giving plenty of space to download music for offline listening through Apple Music or the iTunes Store. With Apple Music, subscribers can access a catalog of over 50 million songs, thousands of playlists, Beats 1 Radio and daily editorial selections from the world’s best music experts. Subscribers can create their own playlists, watch music videos, listen to exclusive Beats 1 shows from their favorite artists on demand and share music with their friends. Now available in over 100 countries, Apple Music offers the most comprehensive music experience ever.

Pricing and Availability

The new iPod touch starts at $199 (US) for the 32GB model, $299 (US) for the 128GB model and $399 (US) for the 256GB model from apple.com, in the Apple Store app and Apple Stores, and is also available through Apple Authorized Resellers and select carriers (prices may vary). iPod touch is available in six finishes; space gray, white, gold, blue, pink and (PRODUCT)RED.

The new iPod touch models are available to order starting today from apple.com and in the Apple Store app.

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Apple Sends Out Media Invites For WWDC Keynote On June 3

Apple today sent out media invites for the keynote event of its 30th annual Worldwide Developers Conference, which takes place at 10:00 a.m. Pacific Time at the McEnery Convention Center in San Jose, California. 

The WWDC keynote will provide a first look at new software that Apple is debuting in 2019, including iOS 13, macOS 10.15, watchOS 6, and tvOS 13. 

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Apple Introduces Apple Arcade — The World’s First Game Subscription Service For Mobile, Desktop And The Living Room

Apple today announced Apple Arcade, a game subscription service that will feature over 100 new and exclusive games, including original releases from renowned creators Hironobu Sakaguchi, Ken Wong, Will Wright and dozens more. Apple Arcade games will redefine games and be curated based on originality, quality, creativity, fun and their appeal to players of all ages. Apple Arcade will give customers the freedom to try any game from its handpicked collection of titles that are all-you-can-play, have no ads, ad tracking or additional purchases, and respect user privacy.

The App Store is the world’s most successful and vibrant gaming platform with nearly 300,000 free and paid games. Free games, supported by advertising or in-app purchases, are enjoyed by hundreds of millions of players around the world. Paid games are often critically acclaimed and beloved by the people who play them, but competing with free is hard, so even the best of these games have only reached a smaller audience. With the simplicity of a single subscription, Apple Arcade will bring games like these to the App Store’s more than 1 billion gaming customers. Apple Arcade is the perfect complement to the already enormously popular catalog of free games on the App Store, making iOS the premier gaming platform for players of all ages.

Apple is not just handpicking the games in Apple Arcade, but also contributing to the development costs and working closely with creators to bring the games to life. Made by some of the most critically acclaimed game developers in the world, Apple Arcade games will entertain customers with incredibly fun gameplay and immersive stories, while capturing imaginations with original art and music. The service will feature games from Annapurna Interactive, Bossa Studios, Cartoon Network, Finji, Giant Squid, Klei Entertainment, Konami, LEGO, Mistwalker Corporation, SEGA, Snowman, ustwo games and dozens more.

Apple Arcade will introduce an innovative way to access a collection of brand new games that will not be available on any other mobile platform or in any other subscription service. Rather than pay up front for each game, a subscription to Apple Arcade will give players the opportunity to try any game in the service without risk. Since every game includes access to the full experience, including all game features, content and future updates, no additional purchases will be required. Every game will be playable offline, and many games will offer support for game controllers. Because subscribers can play Apple Arcade games across iPhone, iPad, Mac and Apple TV, they can pick up where they left off in a game, even if they switch devices. New games will be added to the service on a regular basis.

Apple Arcade will launch in fall 2019 in more than 150 countries from a new tab on the App Store across iOS, macOS and tvOS.

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Apple Launches Apple News+

Apple today announced Apple News+, a new subscription service that brings together over 300 popular magazines, leading newspapers and digital publishers into a beautiful, convenient and curated experience within the Apple News app. Available in the US and Canada, Apple News+ presents the best and most relevant articles to meet any range of interests from renowned publications such as Vogue, National Geographic Magazine, People, ELLE, The Wall Street Journal and Los Angeles Times.

Apple News+ adds an even more expansive collection of high-quality stories to the free experience of Apple News, which is the No. 1 news app and delivers current events coverage from trusted sources.1 All Apple News users in the US, Canada, UK and Australia can continue to enjoy the free news experience within the app on iPhone, iPad and Mac, including access to Top Stories, Trending Stories and a personalized feed of articles.

Apple News+ subscribers can access current and past issues and individual articles from magazines such as The Atlantic, Better Homes & Gardens, Bon Appétit, Condé Nast Traveler, ELLE, Entertainment Weekly, ESPN The Magazine, Esquire, Food & Wine, Good Housekeeping, GQ, Health, InStyle, Martha Stewart Living, National Geographic, New York Magazine, The New Yorker, O, The Oprah Magazine, Parents, People, Real Simple, Rolling Stone, Runner’s World, Sports Illustrated, TIME, Travel + Leisure, Vanity Fair, Vogue, WIRED and Woman’s Day.

In addition, Apple News+ includes The Wall Street Journal, Los Angeles Times and Toronto Star, Canada’s largest daily newspaper. Apple News+ also provides access to premium online publications such as theSkimm, The Highlight by Vox, New York Magazine’s sites Vulture, The Cut and Grub Street, and Extra Crunch from Verizon Media’s TechCrunch.

Apple News+ showcases magazines in richly designed layouts, featuring animated covers, vivid photography and bold typography optimized for iPhone, iPad and Mac. It makes reading articles even more fun, immersive and convenient. In the Today and News+ tabs, subscribers will be presented with individual article and issue recommendations based on both editorial curation and personalized suggestions that maintain user privacy.

Pricing and Availability

Apple News+ is available today in the US for $9.99 a month and in Canada for $12.99 a month. Customers can sign up for a free one-month trial, and the plan automatically renews after the trial ends. To sign up for Apple News+, customers must update to iOS 12.2 or macOS 10.14.4. Through Family Sharing, up to six family members can share one Apple News+ subscription. Apple News+ will be available in the UK and Australia later this year.

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Apple Announces New AirPods

Apple today announced new AirPods, the second generation of the world’s most popular wireless headphones. AirPods revolutionized the wireless audio experience with a breakthrough design and the new AirPods build on the magical experience customers love. The new Apple-designed H1 chip, developed specifically for headphones, delivers performance efficiencies, faster connect times, more talk time and the convenience of hands-free “Hey Siri.” AirPods come with either a standard charging case or a new Wireless Charging Case for convenient charging at home and on the go. The new AirPods and AirPods with Wireless Charging Case are available to order on apple.com and the Apple Store app starting today, and in Apple Stores beginning next week.

The new Apple-designed H1 chip features custom audio architecture to create a revolutionary audio experience and improved synchronization. H1 allows AirPods to deliver up to 50 percent more talk time compared to first generation AirPods. Switching between devices while listening to music on iPhone, Apple Watch or iPad is more seamless than ever with two times faster connect times. For the first time, AirPods now feature the convenience of “Hey Siri” making it easier to change songs, make a call, adjust the volume or get directions simply by saying, “Hey Siri.” 

The new AirPods come with either the standard charging case or the new Wireless Charging Case. Each case holds additional charges for more than 24 hours of total listening time, ensuring AirPods are charged and ready to go whenever you are. The Wireless Charging Case is designed to offer the freedom of wireless charging with Qi-compatible charging solutions. An LED light indicator located on the front of the case conveniently shows the charge status with just a glance. Existing AirPods customers can purchase the standalone Wireless Charging Case.

Pricing and Availability

AirPods with standard charging case will be available for $159 (US) and are available to order on apple.com and the Apple Store app starting today, and in Apple Stores starting next week.

AirPods with Wireless Charging Case will be available for $199 (US) and are available to order on apple.com and the Apple Store app starting today, and in Apple Stores starting next week.

Customers can order the standalone Wireless Charging Case for $79 (US) on apple.com and the Apple Store app starting today, and in Apple Stores starting next week.

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Apple Sends Out Media Invites For ‘It’s Show Time’ Event On March 25

Apple today sent out invites for a media event that will be held on Monday, March 25 at the Steve Jobs Theater on the Apple Park Campus. As with most Apple events, it will start at 10:00 a.m. Pacific Time or 1:00 p.m. Eastern Time. 

The event features the tagline “It’s Show Time,” which is in line with rumors suggesting it will focus on services rather than hardware. Apple is expected to use the event to unveil its rumored Apple News service and a streaming TV service. 

The Apple News service will add paid subscription options to Apple News, allowing Apple customers unlimited access to magazines and paywalled content from sites like The Wall Street Journal, the Washington Post, and The New York Times for a $9.99 per month fee. 

It’s not yet clear which news sites will be included, as Apple is said to be still negotiating financial terms with some news sites. Apple has asked for 50 percent of the revenue from the service. Magazines are on board with the fee, but news sites with independent revenue streams from their own subscribers are reluctant to jump on board. 

As for the TV service, Apple is planning an announcement, but an actual launch is months off. Apple has more than two dozen original TV shows in the works, many of which have been cast, that will eventually debut through the streaming service. 

Major stars that include Jennifer Aniston, Reese Witherspoon, Jennifer Garner, and Steve Carell, all of whom have roles in Apple shows, have been invited to attend the event. 

According to an announcement posted on the main Apple website and the Events website, Apple will livestream the “It’s Show Time” event on its website and through the events app on the Apple TV. 

Following the event, Apple will likely release the iOS 12.2 update that’s currently being beta tested in order to make the Apple News subscription service available.

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Apple Music Coming To The Amazon Echo

Apple Music subscribers will be able to enjoy Apple Music’s 50 million songs on Echo devices. Customers will be able to ask Alexa to play their favorite songs, artists, and albums—or any of the playlists made by Apple Music’s editors from around the world, covering many activities and moods. Customers will also be able to ask Alexa to stream expert-made radio stations centered on popular genres like Hip-Hop, decades like the 80s, and even music from around the world, like K-Pop. Just ask Alexa to play Beats 1 to hear Apple Music’s global livestream including in-depth artist interviews— all completely ad-free. Simply enable the Apple Music skill in the Alexa app and link your account to start listening.

Apple Music will be available to Alexa customers beginning the week of December 17.

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Apple’s 2018 Holiday Ad: Share Your Gifts

Apple is running a new Holiday ad, called “Share Your Gifts”. The short almost Pixar-like animated story runs close to 3 minutes long and features a girl who is afraid to share her creations until they are accidentally released into the world for people to enjoy.

The heartwarming spot features the song Come Out and Play by Billie Eilisho.

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