Tag Archives: Apple

Apple Introduces A New MacBook Air, 13-inch MacBook Pro, And Mac Mini Powered By M1 Chip

Apple today introduced a new MacBook Air, 13-inch MacBook Pro, and Mac mini powered by the revolutionary M1, the first in a family of chips designed by Apple specifically for the Mac. By far the most powerful chip Apple has ever made, M1 transforms the Mac experience. With its industry-leading performance per watt, together with macOS Big Sur, M1 delivers up to 3.5x faster CPU, up to 6x faster GPU, up to 15x faster machine learning (ML) capabilities, and battery life up to 2x longer than before. And with M1 and Big Sur, users get access to the biggest collection of apps ever for Mac. 

With amazing performance and remarkable new features, the new MacBook Air, 13-inch MacBook Pro, and Mac mini with M1 are available to order today on apple.com and in the Apple Store app. They will begin arriving to customers and will be in select Apple Store locations and Apple Authorized Resellers starting next week. 

The new MacBook Air starts at $999 (US), and $899 (US) for education; the new 13-inch MacBook Pro starts at $1,299 (US), and $1,199 (US) for education; and the new Mac mini starts at $699 (US), and $679 (US) for education. 

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Apple Announces November 10 Event

Apple today announced a third fall 2020 event, which is set to be held on Tuesday, November 10 at 10:00 a.m. on the Apple Park campus in Cupertino, California.

As with the September and October events that saw the debut of new Apple Watches, iPhones, and other products, the November event will be digital only, with Apple likely providing pre-taped segments for each new product that will be announced.

Apple has promised the first ‌Apple Silicon‌ Mac with an Arm-based chip is coming before the end of 2020, and it looks like the November event will possibly be about ‌Apple Silicon‌ Macs.

Another possible product introduction could be AirTags, Apple’s long-rumored Bluetooth trackers that can attach to items like wallets and keys, letting them be tracked right in the Find My app alongside iPhones, iPads, and Macs.

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Apple Introduces iPhone 12 Pro & iPhone 12 Pro Max With 5G

Apple today announced iPhone 12 Pro and iPhone 12 Pro Max, introducing a powerful 5G experience and advanced technologies that push the boundaries of innovation for users who want the most out of iPhone. iPhone 12 Pro models feature a new design and edge-to-edge Super Retina XDR displays, the largest ever on iPhone, protected by the all-new Ceramic Shield front cover, which provides the biggest jump in durability ever on iPhone. The Apple-designed A14 Bionic chip, the fastest chip in a smartphone, powers impressive computational photography features including the all-new Apple ProRAW for more creative control in photos, and enables the first end-to-end Dolby Vision video experience, up to 60 fps. The reimagined pro camera systems include an expansive Ultra Wide camera, a Telephoto camera with an even longer focal length on iPhone 12 Pro Max, and new Wide cameras to capture beautiful professional-quality images and video in bright and low-light environments. iPhone 12 Pro models also introduce a new LiDAR Scanner for immersive augmented reality (AR) experiences and MagSafe, which offers high-powered wireless charging and an all-new ecosystem of accessories that easily attach to iPhone.

 

iPhone 12 Pro and iPhone 12 Pro Max will be available in four stainless steel finishes, including graphite, silver, gold, and pacific blue. Pre-orders for iPhone 12 Pro begin Friday, October 16, with availability beginning Friday, October 23. iPhone 12 Pro Max will be available for pre-order Friday, November 6, and in stores beginning Friday, November 13.

Phone 12 Pro and iPhone 12 Pro Max will be available in 128GB, 256GB, and 512GB models in graphite, silver, gold, and pacific blue starting at $999 and $1,099, respectively. Customers can also get iPhone 12 Pro for $29.12 a month or $699 with trade-in and iPhone 12 Pro Max for $30.37 a month or $729 with trade-in from apple.com, in the Apple Store app, and at Apple Store locations.9 iPhone 12 Pro and iPhone 12 Pro Max are also available through Apple Authorized Resellers and select carriers.

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Apple Announces iPhone 12 & iPhone 12 Mini

Apple today unveiled iPhone 12 and iPhone 12 mini with 5G technology, ushering in a new era for the world’s best smartphone. The newly designed iPhone 12 models feature expansive edge-to-edge Super Retina XDR displays for a brighter, more immersive viewing experience, and a new Ceramic Shield front cover, providing the biggest jump in durability ever on iPhone. The Apple-designed A14 Bionic, the fastest chip in a smartphone, powers every experience on iPhone 12, and coupled with an advanced dual-camera system, delivers meaningful new computational photography features and the highest quality video in a smartphone. iPhone 12 models also introduce MagSafe, offering high-powered wireless charging and an all-new ecosystem of accessories that easily attach to iPhone.

iPhone 12 and iPhone 12 mini will be available in five beautiful aluminum finishes, including blue, green, black, white, and (PRODUCT)RED.1 Pre-orders for iPhone 12 begin Friday, October 16, with availability beginning Friday, October 23. iPhone 12 mini will be available for pre-order beginning Friday, November 6, and in stores beginning Friday, November 13.

iPhone 12 and iPhone 12 mini will be available in 64GB, 128GB, and 256GB models in blue, green, black, white, and (PRODUCT)RED starting at $799 and $699, respectively. Customers can also get iPhone 12 for $22.87 a month or $549 with trade-in and iPhone 12 mini for $18.70 a month or $449 with trade-in from apple.com, in the Apple Store app, and at Apple Store locations.9 iPhone 12 and iPhone 12 mini are also available through Apple Authorized Resellers and select carriers.

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Apple Introduces HomePod Mini

Apple today unveiled HomePod mini, the newest addition to the HomePod family that delivers impressive sound, the intelligence of Siri to get things done, and a smart home experience that offers comfort and convenience without complexity.

At just 3.3 inches tall, HomePod mini is packed with innovative technologies and advanced software that together enable computational audio to deliver breakthrough audio quality wherever it is placed. HomePod mini will be available in white and space gray at a great price of just $99.

HomePod mini will be available to order from apple.com, in the Apple Store app, and Apple Store locations beginning at 5 a.m. PST on Friday, November 6, with availability beginning the week of November 16.

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Apple Announces Digital-Only Event To Be Held On October 13: iPhone 12 Expected

Apple today announced a second 2020 event, which is set to be held on Tuesday, October 13 at 10:00 a.m. on the Apple Park campus in Cupertino, California. 

As with Apple’s September event focusing on the new iPad and Apple Watches, the October event will be digital only, with Apple likely providing pre-taped segments for each new product that will be announced.

The October event is expected to be Apple’s iPhone-centric event with Apple introducing the new iPhone 12 lineup and release date. Apple is teasing the event with the “Hi, Speed” tagline.

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Apple Unveils All-New iPad Air 

Apple today introduced an all-new iPad Air — the most powerful, versatile, and colorful iPad Air ever. Now available in five gorgeous finishes, iPad Air features an all-screen design with a larger 10.9-inch Liquid Retina display, camera and audio upgrades, a new integrated Touch ID sensor in the top button, and the powerful A14 Bionic for a massive boost in performance, making this by far the most powerful and capable iPad Air ever made. The new iPad Air will be available starting next month.

“Today we’re excited to introduce a completely redesigned and far more powerful iPad Air, debuting Apple’s most powerful chip ever made, the A14 Bionic,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With its gorgeous new all-screen design, larger 10.9-inch Liquid Retina display, next-generation Touch ID, and a massive boost in performance with A14 Bionic, the new iPad Air brings customers powerful pro features at an even more affordable price. Along with major upgrades to the iPad Pro and eighth-generation iPad this year, and the powerful new features of iPadOS 14, this is our strongest iPad lineup ever, giving our customers even more ways to enrich their daily lives.”

Pricing and Availability

The new iPad Air will be available starting next month on apple.com and in the Apple Store app in 30 countries and regions, including the US. Wi-Fi models of iPad Air will be available with a starting price of $599 (US) and Wi-Fi + Cellular models start at $729 (US). The new iPad Air, in 64GB and 256GB configurations, will be available in five beautiful finishes including silver, space gray, rose gold, green, and sky blue.

iPadOS 14, the powerful operating system designed specifically for iPad, ships for free with the new eighth-generation iPad and new iPad Air, and will be available as a free software update tomorrow for all iPad Pro models, iPad Air 2 and later, iPad 5th generation and later, and iPad mini 4 and later. 

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Apple Introduces Eighth-Generation iPad

Apple today introduced the eighth-generation iPad, featuring the powerful A12 Bionic chip that brings the Neural Engine to the entry iPad for the first time. Starting at just $329, the upgrade packs even more value into the most popular and affordable iPad, featuring a stunning 10.2-inch Retina display, advanced cameras, and great all-day battery life.1 Customers can order iPad today, with availability beginning Friday, September 18.

“We’re excited to offer customers an even faster and more powerful experience with the eighth-generation iPad,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With its beautiful 10.2-inch Retina display, the performance boost from the A12 Bionic, great cameras, and so much more, the new iPad is an incredible value at a time when, more than ever, our customers need powerful and versatile ways to work, play, learn, and connect with loved ones.”

Pricing and Availability

The new iPad (8th generation) is available to order starting today on apple.com and in the Apple Store app in more than 25 countries and regions, including the US. iPad will be available beginning Friday, September 18, with a starting price of $329 (US) for the Wi-Fi model and $459 (US) for the Wi-Fi + Cellular model, and comes in silver, space gray, and gold finishes in 32GB and 128GB configurations.

iPadOS 14, the powerful operating system designed specifically for iPad, ships for free with the new eighth-generation iPad and new iPad Air and will be available as a free software update Wednesday, September 16, for all iPad Pro models, iPad Air 2 and later, iPad 5th generation and later, and iPad mini 4 and later.

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Apple Announces Digital-Only Event Set To Be Held September 15

Apple announced on its events page that it will be holding a special event on Tuesday, September 15 at 10:00 a.m. at the Steve Jobs Theater on the Apple Park campus in Cupertino, California.

Apple’s fall event appears to be a digital-only gathering with no members of the media invited to attend in person due to the ongoing public health crisis.  Apple hasn’t released many products in 2020 due to the pandemic, so there’s a lot on the horizon. The event will likely focus on the iPhone 12 and possibly announce the new Apple tracking device, AirTags.

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Apple Introduces macOS Big Sur With A Beautiful New Design

Apple today previewed macOS Big Sur, the latest version of the world’s most advanced desktop operating system. macOS Big Sur introduces a beautiful redesign that is entirely new yet instantly familiar. Safari is packed with new features, including a customizable start page, elegantly designed and more powerful tabs, quick and easy translation, and a new Privacy Report. The updated Messages app lets Mac users send and receive more personal and expressive messages, and easily keep track of and interact within group messages. Maps also offers an all-new experience with immersive features for exploring and navigating the world. 

“macOS Big Sur is a major update that advances the legendary combination of the power of UNIX with the ease of use of the Mac, and delivers our biggest update to design in more than a decade,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “With its modern and clean look, huge improvements to key apps including Safari, Messages, and Maps, and new privacy features, we think everyone is going to love the breakthrough experience that macOS Big Sur offers.”

The developer beta of macOS Big Sur is available to Apple Developer Program members at developer.apple.com starting today, and a public beta will be available to Mac users next month at beta.apple.com. macOS Big Sur will be available this fall as a free software update.

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