Apple Releases ‘Saving Simon’ Holiday Ad

Apple shared its annual holiday ad titled “Saving Simon,” shot on the iPhone 13 Pro. Directed by Oscar-nominated actor and filmmaker Jason Reitman and his father, Oscar-nominated film director Ivan Reitman, Apple describes the three-minute ad as “a story for everyone who can’t wait for the holidays to get here.” The ad is set toContinue reading “Apple Releases ‘Saving Simon’ Holiday Ad”

A Dozen Eggs Shot On iPhone 13 Pro By Michel Gondry

Apple asked Academy Award-winning French director and screenwriter Michel Gondry to share his creativity by utilizing the cinematic capabilities of the iPhone 13 Pro.  Armed with a dozen eggs, he created this lighthearted short film that plays with our expectations through a series of practical effects, clever editing, and illusions.

Apple Releasing macOS Monterey On October 25

Apple today announced that macOS Monterey will officially launch on Monday, October 25. Monterey‌ maintains the same design as macOS Big Sur but includes several enhancements across the system. ‌macOS Monterey‌ consists of a completely redesigned Safari, Shortcuts for the Mac, Quick Note, and Universal Control, which will be coming in a future update. ‌macOSContinue reading “Apple Releasing macOS Monterey On October 25”

Apple Announces New MacBook Pro

Apple today unveiled the completely reimagined MacBook Pro powered by the all-new M1 Pro and M1 Max — the first pro chips designed for the Mac. Available in 14- and 16-inch models, MacBook Pro delivers groundbreaking processing, graphics, and machine learning (ML) performance whether running on battery or plugged in, as well as amazing batteryContinue reading “Apple Announces New MacBook Pro”

Apple Introduces The Next Generation of AirPods

Apple today announced the third generation of AirPods featuring spatial audio, delivering advanced features and a magical experience in a new contoured design. By combining the power of the H1 chip with an Apple-designed acoustic system, the new AirPods use computational audio to deliver breakthrough sound with Adaptive EQ. Users can enjoy spatial audio featuringContinue reading “Apple Introduces The Next Generation of AirPods”

Apple Introduces HomePod Mini In New Bold & Expressive Colors

Apple today introduced HomePod mini in three bold new colors — yellow, orange, and blue — giving users more ways to express their personality and style in any space. At just 3.3 inches tall, HomePod mini offers a great music-listening experience, the intelligence of Siri, and smart home capabilities, with privacy and security built in.Continue reading “Apple Introduces HomePod Mini In New Bold & Expressive Colors”

Apple Introduces The Apple Music Voice Plan

Apple today announced the Apple Music Voice Plan, a new subscription tier for Apple Music designed around the power of Siri. The Apple Music Voice Plan offers subscribers access to the service’s catalog of 90 million songs; tens of thousands of playlists, including hundreds of brand new mood and activity playlists, personalized mixes, and genreContinue reading “Apple Introduces The Apple Music Voice Plan”

Apple Event Scheduled For October 18

Apple announced its second fall event, which is set to take place on Monday, October 18. Apple’s October event is expected to focus on new MacBook Pro models, but we could also see the AirPods 3 and a refreshed version of the Mac mini. Watch the event on October 18th at 10 a.m. Pacific DaylightContinue reading “Apple Event Scheduled For October 18”

Apple Watch Series 7 Orders Start Friday, October 8, With Availability Beginning Friday, October 15

Apple today announced Apple Watch Series 7, featuring the largest and most advanced Apple Watch display ever — and a reengineered Always-On Retina display with significantly more screen area and thinner borders — will be available to order beginning Friday, October 8, at 5 A.M. PDT and available in stores starting Friday, October 15. AppleContinue reading “Apple Watch Series 7 Orders Start Friday, October 8, With Availability Beginning Friday, October 15

Apple Announces New 9th Generation iPad

Apple today introduced the new iPad (9th generation), featuring the powerful A13 Bionic chip that packs even more performance and capability into the most popular iPad, all while retaining its all-day battery life. Starting at just $329, the new iPad features a 10.2-inch Retina display with True Tone, a 12MP Ultra Wide front camera withContinue reading “Apple Announces New 9th Generation iPad”

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