If you put ketchup on your hot dog, you’re not really a Chicagoan. That truism is at the heart of a new Heinz campaign in which the brand leans into the Windy City’s no-ketchup-on-hot-dogs establishment by trying to develop a new tomato-based “Chicago Dog Sauce.” The hope is that people there actually would put thisContinue reading “Heinz Develops Chicago Dog Sauce For The City That Won’t Put Ketchup On Its Hot Dogs”
