Tag Archives: Coca-Cola

Festive Coca-Cola Bottle Ties Into A Holiday Bow

Coca-Cola is getting into the holiday spirit in the U.K. with limited-edition packaging labels that, when peeled, tie into a festive bow.

The 1.75-liter Coca-Cola Christmas Bow Bottles are available for Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life at select supermarkets across Western Europe.

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Coca Cola Creates First Ever Drinkable Advertising Campaign

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Coca-Cola Zero is debuted a first-of-its-kind marketing campaign during the NCAA Men’s Final Four in Indianapolis, Indiana. Those who are “open to try” the delicious and refreshing zero-calorie taste of Coke Zero will have numerous avenues to try Coke Zero.

The most literal manifestation of Coke Zero’s drinkable advertising campaign is a 23,000-pound, 26-by-36 foot drinkable billboard located at March Madness Music Festival in White River State Park in Indianapolis. For sports enthusiasts, that means the billboard is about the same height as two-and-a-half basketball hoops or three power forwards. The billboard appears to magically dispense ice-cold Coke Zero from a massive contour bottle through 4,500 feet of straw tubing that spells out “Taste It” before carrying the caramel-colored liquid to a free sampling station on the ground.

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Coke Zero’s drinkable advertising will also come to life in broadcast, print, retail and out-of-home during NCAA Men’s Final Four weekend in support of its status as the Official Fan Refreshment of the NCAA.

“This campaign is based on the simple insight that many people think they know the taste of Coke Zero, but they actually don’t,” said Racquel Mason, Vice President,   Coca-Cola North America. “Drinkable advertising is an innovative approach to removing barriers and making it ridiculously easy for those who are open to try Coke Zero to enjoy it in fun and unique ways.”

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Read more HERE.

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Ant-Man & The Hulk Star In Coca-Cola Super Bowl Commercial

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Coca-Cola has revealed a Super Bowl commercial of their own featuring none other than the biggest and smallest heroes of the Marvel Cinematic Universe, The Hulk and Ant-Man.

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The airing of the commercial kicks off a virtual hunt for Marvel-themed Coca-Cola Mini Cans, which feature six of the world’s best-known heroes – Hulk, Ant-Man, Black Widow, Captain America, Iron Man and Falcon. Each day through February 14, Coca-Cola will release hidden clues through its social media accounts, including Facebook, Twitter, Instagram, YouTube and Snapchat. Each individual “Easter egg” will unlock a limited number of cans and provide fans directions for the chance to obtain a limited edition six-pack of their own. Marvel-themed, limited-edition Coca-Cola Mini Cans are not available for sale in retail outlets – and only available while supplies last.

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Paul Rudd’s Ant-Man can next be seen in Captain America: Civil War on May 6, 2016 and will appear in a follow-up to his own film with Ant-Man and the Wasp on July 6, 2018.

The Hulk will not be appearing with his fellow Avengers in Captain America: Civil War but will appear alongside Chris Hemsworth’s Thor in Thor: Ragnarok, set to debut in theaters on November 3, 2017.

Though this marks the first time these two heroes have appeared together on screen, it likely won’t be the last with Avengers: Infinity War, set to feature upwards of 60 characters, debuting in two parts on May 4, 2018 and May 3, 2019.

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Coca-Cola Is Teaming Up With Marvel to Run a 60-Second Spot On Super Bowl 50

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Coca-Cola and Marvel are joining forces for a superheroic commercial in Super Bowl 50, the soda brand has confirmed to Adweek. Adweek received a package Wednesday containing co-branded mini-cans of Coke, featuring illustrations of Iron Man, Black Widow, Hulk, Ant-Man, Captain America and Falcon. A teaser note read, “02.07.16. The Big Game is just the beginning. Follow @CocaCola to watch the story unfold.”

The Super Bowl commercial will be a 60-second spot and will air during the second quarter of Sunday’s CBS telecast.

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Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects

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Created with the help of Ogilvy & Mather China, 2nd Lives is an advertising campaign that features a line of 16 innovative caps that can be screwed on to Coca-Cola bottles when they’re empty, transforming them into useful objects like water guns, whistles, paint brushes, bubble makers and pencil sharpeners.

It’s all part of a clever effort to encourage consumers in Vietnam to recycle. Coke will give away 40,000 of these modified caps, which come in 16 different varieties, to start. 

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