Created with the help of Ogilvy & Mather China, 2nd Lives is an advertising campaign that features a line of 16 innovative caps that can be screwed on to Coca-Cola bottles when they’re empty, transforming them into useful objects like water guns, whistles, paint brushes, bubble makers and pencil sharpeners. It’s all part of aContinue reading “Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects”
