Tag Archives: DC Super Hero Girls

New Justice League, Wonder Woman Toys & More Revealed For Toy Fair

Warner Bros. Consumer Products unleashed a DC Super Hero takeover with its roster of global licensees and partners during Toy Fair 2017 season, including International Toy Fair Nuremberg (February 1–6) and International Toy Fair New York (February 18–21).

Highlighted by DC franchises, including tentpole event films Wonder Woman, Justice League and the soon-to-be-released The LEGO Batman Movie, as well as the groundbreaking DC Super Hero Girls franchise, and hit animated series Teen Titans Go! and Justice League Action, WBCP’s pop culture-inspired and fan-favorite offerings will include toys, collectibles, costumes and more.

“With collections and must-have products from the most anticipated films of the year, we’re excited to showcase the full breadth and scope of WBCP’s DC Super Hero offerings in partnership with our super-powered global partners, programs and products at Toy Fair this year,” said Pam Lifford, President, Warner Bros. Consumer Products.

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DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products & Mattel Launch DC Super Hero Girls

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Beginning in Fall 2015, DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel join forces to launch DC Super Hero Girls, an exciting new universe of Super Heroic storytelling that helps build character and confidence, and empowers girls to discover their true potential. Featuring DC Comics’ most powerful and diverse line-up of female characters as relatable teens, DC Super Hero Girls will play out across multiple entertainment content platforms and product categories to create an immersive world.

Developed for girls aged 6-12, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC Comics universe during their formative years—prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC Comics’ icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and many more make their unprecedented teenaged introduction. Each character has her own storyline that explores what teen life is like as a Super Hero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero.

The initial launch of DC Super Hero Girls in Fall 2015 will include an immersive digital experience, original digital content and digital publishing—providing opportunities for girls to interact with characters, learn about the storylines, and engage in customizable play. TV specials, made-for-videos, toys, apparel, books and other product categories will begin to rollout in 2016.

As master toy licensee, Mattel is collaborating with DC Entertainment, Warner Bros. Animation and Warner Bros. Consumer Products on DC Super Hero Girls’ narrative creation, interactive digital activations and ultimately a toy line launching in 2016.

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