McCormick Launches Brand-New Design For Red Cap Branded Products

For the first time in nearly 40 years, McCormick has launched a brand-new design for its core red cap branded products.  More than just a packaging change, the new bottles – tested and preferred by consumers – address a desire to buy and cook with the freshest herbs and spices. The brand’s new signature SnapTightContinue reading “McCormick Launches Brand-New Design For Red Cap Branded Products”

Nike GO FlyEase, A Hinged Shoe That Can Be Easily Put On Or Taken Off Without Using Your Hands

The Nike GO FlyEase is a modern constructed two-part shoe with a hidden hinge that can easily be put on and taken off without the use of hands.  The front and back parts of the shoe are held together by a thick tension band that runs around the bottom of the shoe. When pressure isContinue reading “Nike GO FlyEase, A Hinged Shoe That Can Be Easily Put On Or Taken Off Without Using Your Hands”

Hershey’s Redesigns Milk Chocolate Bar For First Time In 125 Years

The Hershey’s brand came up with a new way to satisfy America’s love for emojis. For the first time in The Hershey Company’s 125-year history, the iconic Hershey’s brand is changing the look of its original milk chocolate bar and transforming each piece to include an emoji. The new Hershey’s Milk Chocolate Emoji Bars willContinue reading “Hershey’s Redesigns Milk Chocolate Bar For First Time In 125 Years”

USA Today Interview: Chip Kidd, How I Became a Book Designer

With a body of work spanning from designing the iconic cover of “Jurassic Park” to writing his own novels, Chip Kidd has worked with some of the most famous names in literature and cartoons. The words and designs of the TED speaker, book cover designer, author and editor have been seen around the world, and Kidd’sContinue reading “USA Today Interview: Chip Kidd, How I Became a Book Designer”

Scholastic’s New Headquarters Is Unlike Any Corporate Office You’ve Ever Seen

Clifford the Big Red Dog, Harry Potter, and Captain Underpants are staples of any kid’s bookshelf, courtesy of the New York-based book publisher Scholastic. So when the publisher redesigned its headquarters in 2018, it was only natural to decorate the walls with these famed characters. But that posed a problem: children’s book illustrations look fantasticContinue reading “Scholastic’s New Headquarters Is Unlike Any Corporate Office You’ve Ever Seen”

Gillette Razor Maker 

Developed in collaboration with Formlabs, the Gillette Razor Maker is a new service that lets you put your own touch on your razor’s handle.  Dozens of designs are available, each in a handful of different colors or finishes. Once you’ve settled on a design and head 5 and 3 blade options are offered. Your razorContinue reading “Gillette Razor Maker “

Logo-A-Gogo: Branding Pop Culture By Rian Hughes

For more than 20 years, Rian Hughes has been a versatile designer, illustrator and lettering artist working for international clients in the fields of publishing, music, sports, telecommunications, fashion and more. He has specialized in creating logo designs for the comic industry, notably for DC and Marvel products, including Batman and Robin, Batgirl, the X-Men,Continue reading “Logo-A-Gogo: Branding Pop Culture By Rian Hughes”

Coca-Cola Unveils Four New Flavors of Diet Coke

With an updated look, sleek new packaging, and the debut of four bold, new flavors, The Coca-Cola Company is re-energizing and modernizing Diet Coke for a new generation of drinkers – and offering its millions of current fans a new look and more flavors. The company spoke to more than 10,000 people from across theContinue reading “Coca-Cola Unveils Four New Flavors of Diet Coke”

Automaton Table By Craig Thibodeau

Craig Thibodeau created the Automaton Table, an Art Deco style table with automated movement and a variety of secret drawers and hidden details. There is also a circular spinning puzzle hidden inside the top of the table. Inspired by the work of David Roentgen from the 18th century.

Katerina Kamprani, The Best Terrible Designer

For her Uncomfortable Project, Katerina Kamprani redesigned familiar household objects rendered aggravatingly unusable with a few simple adjustments. Check out her useless take on everyday things such as open-toed rain boots, a pitcher that pours back into itself and a button as thick as thumb. Kamprani, a designer and architect in Athens, Greece creates theContinue reading “Katerina Kamprani, The Best Terrible Designer”

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