Tag Archives: Design

Hershey’s Redesigns Milk Chocolate Bar For First Time In 125 Years

The Hershey’s brand came up with a new way to satisfy America’s love for emojis. For the first time in The Hershey Company’s 125-year history, the iconic Hershey’s brand is changing the look of its original milk chocolate bar and transforming each piece to include an emoji. The new Hershey’s Milk Chocolate Emoji Bars will feature 25 of the most popular emojis across six different emoji packaging designs – all designed to collect, share and eat. The new bars are set to launch this summer, nationwide, for a limited-time only in both standard size and snack size bars.

For those wondering why certain emojis made the cut, each one was carefully selected by parents and kids to feature meanings that would help to spark a conversation. Research showed that 87 percent of kids agreed that the new Hershey’s Emoji Bar is something they would want to share with others¹. This limited time offering will arrive just in time for summer and will also be available in the run up to back-to-school, while supplies last.

The new Hershey’s Milk Chocolate Emoji Bar has an emoji for every emotion. It offers a fun way for kids to connect with others, whether on the first day of school or if they just moved to a new neighborhood, so grab them while you can. Hershey’s Milk Chocolate Emoji Bars come in standard 1.55 oz. bar (SRP: $0.99), 9.45 oz. snack size bag (SRP: $4.09).

The new Hershey’s Milk Chocolate Emoji bar will arrive in stores this summer.

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USA Today Interview: Chip Kidd, How I Became a Book Designer

With a body of work spanning from designing the iconic cover of “Jurassic Park” to writing his own novels, Chip Kidd has worked with some of the most famous names in literature and cartoons. The words and designs of the TED speaker, book cover designer, author and editor have been seen around the world, and Kidd’s advice rings true: “Do it because you love it.”

USA TODAY caught up with Kidd to talk about everything from doppio macchiatos and Carrie Fisher to developing a thick skin and what will be on the first line of his obituary.

Read the interview HERE.

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Scholastic’s New Headquarters Is Unlike Any Corporate Office You’ve Ever Seen

Clifford the Big Red Dog, Harry Potter, and Captain Underpants are staples of any kid’s bookshelf, courtesy of the New York-based book publisher Scholastic. So when the publisher redesigned its headquarters in 2018, it was only natural to decorate the walls with these famed characters.

But that posed a problem: children’s book illustrations look fantastic in context, but they can seem childish when blown up on the walls of a publishers’ office. “It looks great small, in a book, but if you blow it up on vinyl it becomes tacky looking,” says Paula Scher, the Pentagram partner who designed a series of supergraphics for Scholastic’s HQ in New York. “It feels like a promotional piece in a store–if you were at a retail [store] and they blew up a giant image from the book that’d be on some kind of cheesy stand that you threw out in five minutes.”

To elevate the classic imagery, Scher decided to approach the space as if it were a contemporary art gallery and then display each illustration in the style of a modern art piece. A Harry Potter illustration, which decorates the ceiling above the receptionist desk, looks almost like stained glass–a stylistic nod to U.K. artists Gilbert and George. An illustration of the crime-fighting characters Dog Man and Cat Kid looks like a giant comic book, inspired by pop artist Roy Lichtenstein.

Others are just downright playful. The Magic School Bus comes to life in the form of a giant yellow pegboard with 15,000 dowels. Clifford the Big Red Dog’s portraits are actually shaggy with red fur. A large sculpture of Captain Underpants explodes through one of the walls. In fact, that wasn’t Scher’s original vision. “I wish I could have had Captain Underpants completely as Jeff Koons,” she says, though ultimately she decided that the reference wouldn’t come across to her audience.

Beyond the graphics, Scher’s crowning glory in the space is the reception desk, which is encased in what looks like a floating bookshelf. The 800 books are all replicas of titles from the Scholastic library, with Pentagram-designed fonts along their multi-colored spines.

To achieve the illusion that they’re floating, the Pentagram team pinned all of the books to the desk itself, making the appearance as magical as the contents. “Those are their heroes on the shelves,” Scher says.

    

Fast Company Story Link HERE.

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Gillette Razor Maker 

Developed in collaboration with Formlabs, the Gillette Razor Maker is a new service that lets you put your own touch on your razor’s handle. 

Dozens of designs are available, each in a handful of different colors or finishes. Once you’ve settled on a design and head 5 and 3 blade options are offered. Your razor will be created using stereolithography printing technology at their Boston headquarters and shipped right to your door in a few weeks.

Order HERE from Gillette for $19+.

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Logo-A-Gogo: Branding Pop Culture By Rian Hughes

For more than 20 years, Rian Hughes has been a versatile designer, illustrator and lettering artist working for international clients in the fields of publishing, music, sports, telecommunications, fashion and more. He has specialized in creating logo designs for the comic industry, notably for DC and Marvel products, including Batman and Robin, Batgirl, the X-Men, Captain America, Wolverine, The Spirit, The Invisibles, Shade the Changing Man, and The Atom. He has also designed logos for posters, CDs, and clothing, and produced branding for clients such as Hasbro, the Cartoon Network, Virgin Airways, Eurostar, and the BBC. 

This compendium is packed full of the best of his logo designs and offers an insight into the creative process behind his work. Preliminary sketches are shown alongside the final design, and accompanied by author commentary. An essential reference for designers to draw on in branding and other graphic design projects, the book will also fascinate anyone interested in contemporary culture. This is as good as it gets for those looking for a source of cool and inspirational logo design.

Logo-A-Gogo: Branding Pop Culture will be released on July 1, 2018.

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Coca-Cola Unveils Four New Flavors of Diet Coke

With an updated look, sleek new packaging, and the debut of four bold, new flavors, The Coca-Cola Company is re-energizing and modernizing Diet Coke for a new generation of drinkers – and offering its millions of current fans a new look and more flavors.

The company spoke to more than 10,000 people from across the country to get their ideas and inputs on potential flavor extensions, packaging updates and more. From these insights, Coca-Cola’s R&D team developed and tested more than 30 Diet Coke flavor combinations, featuring tropical, citrus and even botanical notes. Ultimately, Diet Coke landed on four flavors that received the most positive consumer responses.

Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango bring more variety to the trademark by complementing the unique, crisp taste of Diet Coke with unexpected-yet-delicious tastes.

Diet Coke and the new flavors will be packaged in sleek 12-oz. cans and sold as on-the-go singles and in eight-packs. Diet Coke also will continue to be offered in all existing package sizes, such as standard 12-oz. cans, mini cans, glass bottles and more. All new packaging and flavors hit store shelves on January 22, 2018.

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Automaton Table By Craig Thibodeau

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Craig Thibodeau created the Automaton Table, an Art Deco style table with automated movement and a variety of secret drawers and hidden details.

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There is also a circular spinning puzzle hidden inside the top of the table. Inspired by the work of David Roentgen from the 18th century.

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Katerina Kamprani, The Best Terrible Designer

For her Uncomfortable Project, Katerina Kamprani redesigned familiar household objects rendered aggravatingly unusable with a few simple adjustments.

Check out her useless take on everyday things such as open-toed rain boots, a pitcher that pours back into itself and a button as thick as thumb.

Kamprani, a designer and architect in Athens, Greece creates the objects with 3D rendering software. Her first stubborn creation was a closet with doors that opened inward.

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Coolbox Reinvents The Toolbox

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Coolbox, the world’s smartest toolbox, today announced that it is reinventing the toolbox by combining cutting-edge technology with the classic toolbox we all remember. To fund final development of the product, Coolbox has launched an Indiegogo campaign which has raised almost $250,000 in just three weeks, demonstrating the tremendous demand for the product.  The Coolbox campaign can be seen HERE.

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Coolbox will be funding on Indiegogo until March 28, 2015. Project backers can receive a Coolbox for a discounted price of $169, which is $130 less than retail price. For an extra $39, backers will receive signature-edition Coolbox tools. Manufacturing is set to begin in May with volume production beginning in June.

Coolbox features all of the classic storage and compartments you would want in a toolbox but with a modern twist to keep up with the times.  Key features of Coolbox include:

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A 20v rechargeable lithium polymer battery with 5000 mAh to charge devices and operate small power tools while working, including drills, saws and sanders

battery

3 way splitter

Two USB ports for charging devices including phones and tablets

usb

Built-in, marine-grade 40w Bluetooth speakers that are also compatible with auxiliary cords

speakers

A retractable 12 foot power cord and three build-in 110v/220v electrical outlets

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LED lights mounted internally and externally to help users find and use the correct tool and provide lighting to their project

lighting

A removable, 20”x 12” double-sided dry erase board that is perfect for drawing out construction plans

whiteboard

Dual cradles to dock a tablet, which enables people to view the directions for their DIY project as they work

tablets stands

LCD clock that displays the time and the amount of battery level remaining in the Coolbox

clock

With Coolbox, you can store your tools just like any other toolbox. Fit every tool inside with the 1797.12 Cubic Inch capacity

storage

With heavy duty construction, Coolbox is built to take a beating. Constructed of high impact resin, heavy duty machined aluminum latches and handles, and an air/water tight lid seal, the Coolbox is engineered to last

handles

wheels

The creators of the Coolbox found inspiration in the frustration they experienced when having to carry lights, phone chargers and speakers with them to job sites. They knew there had to be a way to integrate all of the technology that people use, need and enjoy every day into a classic toolbox design.

“It is kind of shocking that it’s taken this long for toolboxes to catch up with technology,” said Coolbox co-Founder Chris Engelo. “People who work with toolboxes likely use technology in every other area of their life, so there’s no reason for tools to be stuck in the past.”

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40 Of The Most Creative Lamp Designs Ever

We all know that one of the easiest ways you have to light a dark corner in any room or add some atmospheric lighting to your living-room area, is to place your choice of lamp. With numerous designs, shapes, colors, dimensions or lighting abilities, lamps constitute one of the most convenient methods one has to alter the lighting tone of a room. In fact, the lighting selected and used can complete the statement of a house or improve a room’s decoration and give the feeling one is looking for. Click HERE to see 40 of the most creative lamp designs that you can find on the internet today.

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