Tag Archives: Diet Coke

Coca-Cola Unveils Four New Flavors of Diet Coke

With an updated look, sleek new packaging, and the debut of four bold, new flavors, The Coca-Cola Company is re-energizing and modernizing Diet Coke for a new generation of drinkers – and offering its millions of current fans a new look and more flavors.

The company spoke to more than 10,000 people from across the country to get their ideas and inputs on potential flavor extensions, packaging updates and more. From these insights, Coca-Cola’s R&D team developed and tested more than 30 Diet Coke flavor combinations, featuring tropical, citrus and even botanical notes. Ultimately, Diet Coke landed on four flavors that received the most positive consumer responses.

Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango bring more variety to the trademark by complementing the unique, crisp taste of Diet Coke with unexpected-yet-delicious tastes.

Diet Coke and the new flavors will be packaged in sleek 12-oz. cans and sold as on-the-go singles and in eight-packs. Diet Coke also will continue to be offered in all existing package sizes, such as standard 12-oz. cans, mini cans, glass bottles and more. All new packaging and flavors hit store shelves on January 22, 2018.

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The World’s Thinnest Coke Machine

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Coca-Cola promotes Diet Coke as the perfect soft drink for those looking to keep a slim figure. And to further drive that point home, the soda company teamed up with Ogilvy & Mather Paris to create the Slender Vender—the world’s thinnest vending machine.

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Barely wider than a single can of Diet Coke, the machine can be placed where traditional vending machines just can’t fit. Like between treadmills at the gym, slipped alongside competitor’s pop machines, or under your bed for an easy reach morning pick-me-up.

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