Coca-Cola is debuting its first new flavor in more than a decade.
Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar will hit stores nationwide on February 25 in a range of packaging options.
Coca-Cola considered three other flavors – raspberry, lemon and ginger. But the combination of orange and vanilla emerged as the clear favorite in focus groups. Last summer, Coke Orange No Sugar launched in Australia and Coke Orange Vanilla was available in Canada. Consumers in both markets loved the taste.
In addition to the new flavor, Coca-Cola is launching new packaging for other flavors, such as Cherry and Vanilla. Coca-Cola is also launching a marketing campaign intended to promote Orange Vanilla Coke, as well as highlight other flavored colas.
Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar will be available in 12-oz. cans and 20-oz. PET bottles. The new flavor also will be available exclusively at Wendy’s restaurants in Coca-Cola Freestyle fountain dispensers through the end of the NCAA March Madness basketball tournament before rolling out nationally across all Freestyle units.
Promotional 12-oz. sleek cans of Orange Vanilla Coke, Orange Vanilla Coke Zero Sugar, Cherry Coke and Cherry Coke Zero Sugar will be available for a limited time. Coke Orange Vanilla and Cherry Coke also will be offered in half-liter 6-packs.