Los Angeles-based Kilburn Live has entered into a licensing agreement with Hasbro, a global play and entertainment company, to create, build and operate Hasbro-themed family entertainment centers across the US and Canada.
The indoor family entertainment facilities will take iconic Hasbro brands and create interactive, immersive and innovative entertainment experiences in a high-energy, gamified environment with multiple activity zones.
Charlie Keegan, former CEO of Main Event Entertainment, will head the new division that will lead the development of the multiple location rollout across North America. Current licensed brands include well-known franchises including My Little Pony, Monopoly, Mr. Potato head, GI Joe, Clue, Battleship, Hungry Hungry Hippos, Trivial Pursuit, Chutes and Ladders and others.
As Hasbro consumers are looking for more ways to engage with its brands that are loved by adults and kids alike, Hasbro believes that this new endeavor will exceed their expectations.