Tag Archives: General Mills

General Mills Announces A Monster of A Sweepstakes

General Mills has announced a surprise giveaway for fans of its Monster Cereals. The company engaged an award-winning special effects artist to create 20-inch tall busts of three of its popular Monster Cereal characters – Count Chocula, Boo Berry and Franken Berry. General Mills charged Karlee Morse, an award-winning special effects artist who works in film and television, to have their cereal characters spring from box to bust.

Each bust stands 20-inches tall and took about 30 hours to mold and sculpt, and 15 hours to paint.

To win one of the three busts, consumers need to visit General Mills’ Instagram account and 1) “like” the official sweepstakes post featuring the three monsters, 2) name their favorite Monster Cereal in a comment and 3) use the hashtag #MonsterCerealSweepstakes.

Sweepstakes rules HERE.

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Son of A Nutcracker, General Mills Is Releasing Elf Cereal For The Holidays

The beloved movie Elf is now a cereal, thanks to General Mills, and only cotton-headed ninny muggins won’t be trying it.

According to Buddy the Elf, there are four main food groups: candy, candy canes, candy corn, and syrup. That last one inspired the new cereal, since we all know that Buddy loves maple syrup, especially on his spaghetti. The festive cereal is made of maple-flavored corn puffs and green and red holiday tree marshmallows.

The limited-edition Elf Cereal will be on shelves in time for the holidays. It’ll be available at grocery retailers nationwide in a mid-size ($2.50) and family-size ($3.99) boxes.

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General Mills Is Releasing A ‘Star Wars’ Cereal With Baby Yoda-Shaped Marshmallows

General Mills has unveiled its latest Disney+ Star Wars: The Mandalorian cereal, featuring Baby Yoda. The cereal due later this summer consists of sweetened corn puffs with marshmallows. All of the green marshmallows are in the shape of The Child’s head.

General Mills has already released Star Wars-themed cereal featuring Yoda, Darth Vader, Kylo Ren, Rey, and BB-8.

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Lucky Charms Frosted Flakes Breakfast Cereal 

Hold on to your bowls, cereal lovers. The mashup you’ve always dreamed of (or never even knew you just had to have) has hit store shelves.

The same magical marshmallows you love, now with crunchy, lightly frosted flakes. The marshmallows are shaped like hearts, stars, horseshoes, clovers, blue moons, hourglasses, rainbows and tasty red balloons.

In case you’re wondering how General Mills is using frosted flakes when it’s a Kellogg’s cereal, the term frosted flakes is not trademarked, so any cereal company can use it.

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The Justice League Is Coming To Breakfast

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The Justice League has come to the front, back and inside of several of General Mills cereals.

It’s the latest partnership with Warner Bros. Consumer Products, on behalf of DC Entertainment, available on boxes of Honey Nut Cheerios, Multi Grain Cheerios, Trix, Lucky Charms, Cocoa Puffs and Cinnamon Toast Crunch.

“In brainstorming with Warner Bros. Consumer Products and DC, we were energized by the similarities and popularity of the Justice League characters and of our own cereal characters,” says Lisa Kessel, a marketing communications manager at General Mills. “DC shared that many of their artists were also huge cereal fans and we were excited to bring that love of cereal and the love of comics together in one holistic event.”

Six cereal boxes are getting a complete DC Super Hero makeover. The front of five boxes feature transformations of our General Mills’ characters, and one box features Wonder Woman.

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BuzzBee takes on the look of Batman, the Trix Rabbit of Superman, Lucky of Green Lantern, Sonny of The Flash, and the Crazy Squares team of Aquaman, Cyborg and Green Lantern.

These specially-marked boxes also include one of four exclusive DC comic books – titled “Power Play,” “Dark Reflections,” “Truth Hurts,” and “Alien Justice.”

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And the action doesn’t stop there. The back of the boxes, when lined up, make a powerful panoramic, designed by well-known comic book artist Ivan Reis. After 26 years in the industry, Reis has created classic-modern artwork for more than 200 comic books. He told us he enjoyed the challenge of creating the back-of-the-box composite art.

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“The art is about three feet wide when put together. It’s huge, and it doesn’t even fit my drawing board,” he says. “While working on them, I would split it and assemble it back together all the time to see how the entire image looked.”

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Justice League Super Heroes Comics Available In Select General Mills Big G Cereals

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Back by popular demand, select General Mills Big G cereals now include four collectible comic books featuring the iconic DC Comics’ Justice League characters, on shelves now through April 2014. Four specialty issues created exclusively for General Mills, in partnership with DC Entertainment and Warner Bros. Consumer Products, can be found in grocery retailers nationwide, with a bonus fifth issue available only in select boxes of Cheerios at Target.

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Each specially marked box of Big G cereal also features several DC Comics Super Hero costume piece cutouts on the back. Fans are encouraged to put them on to strike a Super Hero’s pose, with chest out and hands on hips, to participate in #SuperHeroing, a social media movement to show how to start off the day with confidence… just like everyone’s favorite Super Heroes. Photos can be shared over Twitter, Instagram, or Facebook using the hashtag #SuperHeroing.

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Like any good comic book with a nail-biting cliffhanger, fans who have read Part One of each in-box comic book can then visit www.BigGCerealHeroes.com to read Part Two.

Participating Big G cereals include Cinnamon Toast Crunch, Lucky Charms, Honey Nut Cheerios, Trix, Cookie Crisp, and Reese’s. Visit www.BigGCerealHeroes.com to get more information and view exclusive General Mills and DC Comics content.

To find Big G cereals near you, please visit http://www.generalmills.com/ProductLocator.aspx.

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General Mills Will Release All Five of The Monster Cereals For Halloween This Year

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Just in time for Halloween, General Mills Big G Monsters Cereals are returning to store shelves for a limited time — and cereal fans are already poised and ready to stock up.

While Count Chocula, Franken Berry and Boo Berry appear regularly around Halloween, their old friends Frute Brute and Yummy Mummy will join them this year for a monstrously delicious reunion.

All five Monsters Cereals will be available at select retailers starting in late August with full nationwide distribution in early September — but only while supplies last. And, through an exclusive agreement, the cereals will be available in retro packaging at Target.

Monsters Cereals have gained a faithful following over the years. Fans eagerly look forward to the seasonal release; collect monsters-inspired clothing, dolls and artwork; and dress as the characters for Halloween.

More than just a tasty treat, the monsters have become iconic Halloween figures, each with their own story and personality.

Considered by some to be the most popular of the monsters, Count Chocula is a vampire who prefers chocolate to blood and is well recognized for his tagline, “I vant to eat your cereal!” First introduced in 1971, Count Chocula cereal combines chocolaty cereal made with whole grain corn and colorful marshmallow shapes.

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Franken Berry is a cuddly, pink version of Frankenstein’s monster, introduced shortly after Count Chocula. This ghoul still wears the same chain-link suspenders he did when he was first created in 1971. Franken Berry cereal combines delicious strawberry-flavored cereal made with whole grain corn and colorful marshmallow shapes.

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Boo Berry was first introduced in 1973 as a blue ghost with a purple tie and hat. The cereal has monstrous blueberry flavor from combining blueberry-flavored frosted cereal made with whole grain corn and colorful marshmallow shapes.

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A rambunctious werewolf wearing striped overalls, Frute Brute joined the gang in 1974 and was discontinued in 1982. Frute Brute cereal, made with whole grain corn, combines fruit-flavored cereal with lime-flavored marshmallows.

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The fifth monster arrived in 1987. The cheerful Yummy Mummy is wrapped in rainbow colors. Yummy Mummy cereal, made with whole grain corn, combines fruit-flavored cereal with vanilla-flavored marshmallows. It was discontinued in 1990.

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