Tag Archives: Hasbro

Meet Hasbro’s Ecto-1 Ectotron, The Transformers/Ghostbusters Mash-Up Toy You Never Knew You Needed!

Transformers robots have always been More the Meets the Eye, but now, through the Transformers Collaborative, fans can experience these larger than life characters as they team-up, mash-up, and meet up with other characters, teams, and people who share this same special quality. It is a world of constant change, where things are not what they seem. It is the world of the Transformers…and the Ghostbusters…a world of heroic Autobots and evil Decepticons…and ghosts!

Discover how these worlds collide in this Transformers-Ghostbusters mash-up pack! The iconic Ecto-1 Cadillac from the 1984 Ghostbusters movie is now a Transformers robot — a converting Paranormal Investigator, called Ectotron! This Ectotron figure comes with his own Proton Pack accessory and a Slimer accessory, and converts between Ecto-1 and robot modes in 22 steps.

Features:

– Commemorate 35 years of both Transformers and Ghostbusters with 1 awesome figure!
– Convert Ecto-1 Cadillac mode to Ectotron robot mode in 22 steps.
– Features classic Tech Specs showing the capabilities of Ectotron, including strength, speed, and ghostbustabilty.
– Includes Proton Pack accessory
– Figure scale: 7 inches

Pre-order HERE for $40.

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Hasbro’s Star Wars Galaxy of Adventures Introduces The Magic of Star Wars Toys To A New Generation 

Toys have always been a big part of experiencing a galaxy far, far away. They allow children to tell their own stories, to expand the Star Wars universe as they see fit, to connect with their favorite characters in an imaginative way. So it makes sense that for Star Wars Galaxy of Adventures, Lucasfilm’s new series of vibrant animated shorts celebrating iconic moments from the saga, Hasbro has created a collection of toys purely for those just discovering Star Wars.

“Our Galaxy of Adventures line is a great entry point for kids to get into Star Wars,” Sarah Carroll, Sr. Brand Marketing Manager of Star Wars at Hasbro, tells StarWars.com. “The product focuses on the key, iconic moments in the Star Wars storyline in a fun, kid-friendly way.”

   

Wave one, available now at Walmart, includes Luke Skywalker, Darth Vader, Chewbacca, and R2-D2; Princess Leia, Yoda, Imperial Stormtrooper, and Han Solo will follow in wave two, landing in spring 2019. It’s an altogether perfect lineup for someone who might first see a movie or the Galaxy of Adventures animated shorts, and then want to continue the story during playtime. “As we head into 2019, what better time to introduce kids to this incredible franchise and these classic characters than now?” Carroll says. “And let’s be honest, what kid isn’t going to fall in love with these droids, creatures, and rebels? Star Wars is truly a brand with something for everyone, and we’re excited for the new Galaxy of Adventures animated shorts and toys, which provide that entry point for new, young fans.”

   

The line even has some surprises. The figures are not all based on the characters’ first-appearance looks, as one might think. Luke, for example, is depicted in his black Jedi garb from Star Wars: Return of the Jedi; Yoda comes carrying his lightsaber, as seen in Star Wars: Attack of the Clones; and Leia appears in her Hoth fatigues from Star Wars: The Empire Strikes Back. “We wanted to make sure we featured characters as they appear in those pivotal scenes in the films,” Carroll says. “Seeing characters in these costumes reminds us of those key moments within the story, and we wanted to make sure that was reflected in our figures. We love the classic characters and we’re excited to be bringing them back in this way.”

The 3.75-inch figures come in bright, cylindrical packaging featuring comic-book-style art, calling out the character role for each — from “The Villain” for Darth Vader to “The Astromech” for R2-D2 — drilling story elements down in a kid-friendly fashion. In addition, all figures are packaged with a mini-comic retelling a famous sequence, and include a QR code that can be scanned for even more content. “We felt that it was important to share the stories of Star Wars as part of the action figure experience,” Carroll says. “Comics are a great way to bring those key scenes from Star Wars to kids in an easy, digestible way.”

As an opportunity to introduce a new generation of fans to Star Wars — and the magic of Star Wars toys — the Galaxy of Adventures line is an important one to Hasbro. “Galaxy of Adventures is a great way for parents to share their favorite Star Wars moments with their kids in a way that’s going to really resonate with them,” Carroll says. “The entertainment so far has been incredible. We’re excited to see the Galaxy of Adventures story unfold and have the opportunity to continue the storytelling through product. More to come!”

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Hasbro Launching Family Entertainment Centers Across North America

Los Angeles-based Kilburn Live has entered into a licensing agreement with Hasbro, a global play and entertainment company, to create, build and operate Hasbro-themed family entertainment centers across the US and Canada.

The indoor family entertainment facilities will take iconic Hasbro brands and create interactive, immersive and innovative entertainment experiences in a high-energy, gamified environment with multiple activity zones.

Charlie Keegan, former CEO of Main Event Entertainment, will head the new division that will lead the development of the multiple location rollout across North America. Current licensed brands include well-known franchises including My Little Pony, Monopoly, Mr. Potato head, GI Joe, Clue, Battleship, Hungry Hungry Hippos, Trivial Pursuit, Chutes and Ladders and others.

As Hasbro consumers are looking for more ways to engage with its brands that are loved by adults and kids alike, Hasbro believes that this new endeavor will exceed their expectations.

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Star Wars Han Solo Card Game

The Han Solo Card Game is inspired by a legendary card game from the Star Wars universe! In this exciting game, players try to score as close to zero as they can with their cards.

They can add or swap cards to improve their hand during each round, but rolling the dice and getting doubles will shake things up. At the end of a hand, the best score collects the most valuable bounty token. If you collect wisely, you can even steal the Millennium Falcon – the highest valued token. The player whose tokens add up to the highest value at the end of the game wins.

– Includes 62 cards, 24 cardboard bounty tokens, 2 dice, and instructions.
– Inspired by the legendary game from the movie
– Collect the greatest bounties in the galaxy
– Compete for cardboard bounty tokens
– Add or swap cards to improve each hand
– Play to win the coveted Millennium Falcon cardboard token
– Ages 10 and up
– For 2-4 players

Order HERE for $19.99.

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Hasbro Announces Hero Vision Iron Man AR Experience

Battle like Iron Man with the Hero Vision Iron Man AR Experience! This movie-inspired mask features a new experience from Hasbro that combines iconic role play with Augmented Reality (AR) technology.

Download the Hero Vision app, place a compatible device inside the AR goggles, place AR markers around the play area, put on the AR mask, and then get ready to see digital images from the Super Hero’s world in front of kids’ eyes. 

Includes AR mask, AR goggles, gauntlet, three AR markers, and one Infinity Stone for $49.99. Available this Spring at most major retailers and on HasbroToyShop.com. 

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Hasbro Chow Crown

Say hello to Chow Crown—a forthcoming Hasbro game that challenges you to literally eat snacks.

Chow Crown by Hasbro is a new game on the market that will release in fall 2018. Simply place the crown on your head, clip in some snacks, and press start. The crown will move and you’ll have to try to catch as much as you can before the music stops. You’ll definitely look silly. It’s also harder than it looks.

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Hasbro Announces HASLAB. First Crowdfunding Project Is Star Wars Jabba’s Sail Barge Replica

Announced at this year’s Toy Fair, HASLAB is Hasbro’s new platform that hopes to put dream products into the hands of fans. To that end, we’re excited to announce that the first HASLAB item is the biggest Star Wars vehicle Hasbro and Kenner have ever produced – fan favorite Jabba’s Sail Barge! Measuring approximately 4 feet long, this large scale, highly detailed item features premium deco and vintage packaging. An incredible addition to any collection, Jabba’s Sail Barge comes complete with  exquisitely-detailed and fan accessible interior/exterior decks, one Jabba the Hutt 3.75-inch scale figure, two soft-cloth fabric sails, and other realistic features that mimic one of the most notorious vehicles in the Star Wars universe.

HASLAB takes inspiration from other platforms by inviting participants to support the product by backing the project up front by placing a pre-order. You’re our only hope to make Jabba’s Sail Barge a reality! For Jabba’s Sail Barge to go into production, Hasbro must meet a certain minimum threshold of 5,000 pre-orders. It’s up to the fans to support the campaign and help successfully reach that goal by 11:59pm ET on April 3rd, 2018. Those who pre-order the item will also receive “Jabba’s Sail Barge (The Khetanna): Behind The Workbench,”  a premium, 64-page booklet that goes behind the scenes of the design and development of the actual Sail Barge film set piece and Hasbro toy and includes set photos, product blueprints, interviews, and more.

Starting today, fans can place a pre-order for Jabba’s Sail Barge for $499 at HASBRO.COM/HASLAB. If the goal is met, the product will go into production. For more information on HASLAB and to follow the project’s progress throughout the 45 day pre-order window, visit HASBRO.COM/HASLAB and follow @HasbroPulse on social media. You can download assets using this link, and we appreciate you spreading the word.

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Stranger Things: Eggo Card Game

Play as your favorite characters from the hit Netflix Series Stranger Things with the Stranger Things: Eggo Card Game!

To begin, two to five players choose to play as Will, Mike, Lucas, Dustin, Eleven, Hopper, or Barb and draw four Eggo cards with a variety of suspenseful outcomes. Cards can either send a player’s character to the Upside Down, make an opponent draw 2, reverse the order of play, summon the Demogorgon, or cause a rift that sends everyone who was right side up to the Upside Down, and vice versa! To win and escape the Upside Down, get rid of all your Eggs cards before the Demogorgon attacks or be toast! Game includes 106 EGGO-shaped game cards and 7 character cards.

The Stranger Things Eggo Card Game will be released by Hasbro this fall for $15.

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Hasbro Opens Ticket Sales For First-Ever HASCON Family Event

Today Hasbro, Inc., a global play and entertainment company, officially opened ticket sales for the first-ever HASCON FANmily event, which will take place in Providence at the Rhode Island Convention Center and Dunkin’ Donuts Center from September 8-10, 2017. Hasbro fans and families from around the globe can purchase single day tickets or three-day tickets for the convention, with VIP packages available for super-fans and the most enthusiastic collectors.

Today Hasbro also revealed the first round of talent appearances, panels and brand experiences set to take place during HASCON 2017.

Appearances and meet & greets will be available with some of the biggest names from Hasbro, including Dude Perfect, Lorenzo Di Bonaventura (Producer of all the Transformers films, as well as G.I. Joe: The Rise of Cobra and G.I. Joe: Retaliation); Stan Lee (Marvel Comics Legend); Peter Cullen and Frank Welker (original Transformers voice talent); Andrea Libman and Cathy Weseluck (voice talent of My Little Pony: Friendship Is Magic and My Little Pony: The Movie), “Chewbacca Mom”, Candace Payne and more.

This unique event will bring Hasbro’s most iconic brands to life like never before, including Transformers, My Little Pony, Nerf, Magic: The Garthering, Play-Doh, Monopoly and G.I. Joe, and exceptional partner brands such as Beyblade, Dreamworks Trolls and Sesame Street. Fans will get a peek behind the Hasbro curtain during the three days filled with exciting first-look previews and panels from Hasbro’s biggest television and movie series.

Attendees will be immersed in hands-on, interactive experiences with oversized games such as Pie Face and Toilet Trouble from HASBRO Gaming, photo opportunities with Sesame Street and Trolls costumed characters, epic Beyblade battles, a Play-Doh creation zone and the My Little Pony magical world of Equestria. FANmilies will be able to take photos with props from Hasbro’s movies and step into a custom-built NERF battle arena, maybe even with the guys from Dude Perfect.  HASCON will also host Magic: The Gathering gameplay featuring an exclusive preview of the upcoming Iconic Masters card set.  Youth fans, ages 3-15, have the opportunity to audition for Hasbro commercials and voice talent on our animated series. Fans also can purchase exclusive Hasbro toys and merchandise including new Transformers products.

In addition, there will be activities inspired by several iconic Disney properties, including Disney Princess, Frozen, Elena of Avalor, Moana and Descendants 2, as well as Star Wars and Marvel’s Avengers, Spider-Man and Guardians of the Galaxy. From movie props and costumes on display, to hands-on fun through art tutorials and more, these areas will be can’t-miss destinations during the show.

“Hasbro constantly strives for new ways to bring our storytelling to life and offer fans greater access to our brands, and HASCON is designed to bring attendees closer to Hasbro’s biggest properties than ever before,” said John Frascotti, President of Hasbro. “We are assembling the ultimate fan celebration, with three days of marquee talent, interactive activities, immersive experiences, game events, panel discussions, VIP events and much more.  We’re set to deliver an unforgettable experience for fans and families alike.”

HASCON tickets are on-sale now. Single day tickets are available for $30 for youth (ages 3-15) and $60 for adults (ages 16+). Three-Day tickets range from $75 for youth (ages 3-15) to $165 for adults (ages 16+). VIP packages are also available for super-fans and the most enthusiastic collectors starting at $200 for youth (ages 3 – 15) and $600 for adults (ages 16+), plus taxes. To purchase tickets and stay up to date on all the latest information on HASCON 2017, please visit http://hascon.hasbro.com

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Hasbro Launches Historic Worldwide Vote Asking Fans to Pick All Eight MONOPOLY Tokens

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Will MONOPOLY fans vote to keep the Scottie dog token in the game?

Hasbro today announced the MONOPOLY Token Madness Vote, which leaves the fate of the eight current MONOPOLY tokens, including the Scottie dog, top hat, car, thimble, boot, wheelbarrow, battleship and cat in the hands of the fans. Starting today through January 31, fans worldwide can visit www.VoteMonopoly.com to choose eight tokens that they’d like to see in the next generation of the MONOPOLY game. Fans can pick eight tokens from a list of more than 50 contenders including the current tokens and new options such as a penguin, rubber ducky and bunny slipper. Hasbro will reveal the results of the vote on World MONOPOLY Day, March 19. The fan-picked MONOPOLY tokens will be updated in the MONOPOLY game hitting shelves this August.

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Hasbro will also introduce the MONOPOLY Token Madness Edition which includes the current eight tokens, plus eight golden colored tokens included in the vote, available now for the approximate retail price of $19.99.

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MONOPOLY tokens have been a key element of the game since it was introduced in 1935. The car, thimble, boot, top hat and battleship were among the original set of MONOPOLY tokens while the Scottie dog and wheelbarrow were added in the early 1950s. In 2013, fans voted the cat token as the newest Monopoly game piece while the iron token was retired after receiving the lowest number of fan votes.

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