Tag Archives: Hasbro

Hasbro Star Wars The Black Series Boba Fett Helmet 

Yesterday at San Diego Comic-Con, Hasbro revealed The Black Series Boba Fett Helmet.

The helmet comes complete with articulated rangefinder and amazing weathering based on the Star Wars movies. The battered green bucket has silver, red, and black highlights plus a visor. One size fits most. Fans can imagine the biggest battles and missions in the Star Wars saga with this iconic helmet.

Pre-order HERE for $119.99. The helmet will ship in October.

Advertisements
Tagged , , ,

Hasbro HyperReal Darth Vader Figure

This fall, Hasbro is launching HyperReal Darth Vader, an action-figure that is the stuff of dreams for anyone who has ever played with and loved Star Wars toys. Living up to its line’s namesake, it looks astonishingly real — and that was the goal. The idea was sparked from the ever-growing popularity of toy photography on Instagram, and figuring out a way to remove one irksome visible element that breaks the fantasy of realism: action-figure joints.

“It made it a direct correlation with it being a toy versus being something real,” says Sam Smith, design manager of Star Wars. “We strived to remove that piece, to start to blur the lines between reality.”

Here is the full product description:

Featuring super realistic detailing and articulation, along with an exterior skin and interior skeletal structure for seamless posing, Star Wars The Black Series Hyperreal figures let fans recreate galactic scenes with a faithfulness to the Star Wars entertainment that includes the Star Wars comics, movies, and animated series. The minute, entertainment-inspired Star Wars details and 8-inch-scale make these figures an impressive addition to any Star Wars figure collection. Includes: figure, 8 accessories, and figure stand.

Pre-order HERE for $79.99.

Tagged , , , ,

Hasbro’s Next Crowdfunding Project Is A 38″ Tall Sesame Street Cookie Monster

Hasbro announced an exciting new Pulse HASLAB project that gives Sesame Street fans the opportunity to bring home the ultimate collector’s item: a full-sized, poseable replica of Cookie Monster.

In celebration of Sesame Street’s 50th anniversary, fans will have the chance to own this realistic Cookie Monster replica by backing the item via HASLAB, Hasbro’s crowdsourcing initiative designed to target fans directly by putting dream products into their hands. With enough fan support the item will go into production in 2020.

Cookie Monster has been a cherished fan favorite for decades, and fans of Sesame Street will revel in the joy and magic of being able to own their own version of the beloved character. The HASLAB Cookie Monster will be a poseable full-body replica armature. Significant in both size and realism, this Cookie Monster stands 38-inches tall and comes complete with premium retro packaging, two original artwork lithographs and a Certificate of Authenticity.

Beginning today, fans can head to https://hasbropulse.com/products/cookie-monster to back the HASLAB Cookie Monster for $299.99. For Cookie Monster to go into production, HASLAB must meet a minimum quantity of 3,000 backers by August 25, 2019. Once the campaign is fully backed, Hasbro will deliver final products to fans in 2020.

HASLAB is Hasbro’s fan driven platform that aspires to put dream products into the hands of fans. In 2018, more than 8,800 fans successfully funded the first HASLAB campaign, Jabba’s Sail Barge.

Fans can get more information and receive updates on the project status by visiting https://hasbropulse.com/products/cookie-monster and following @Hasbro on social media.

Tagged , , , ,

Meet Hasbro’s Ecto-1 Ectotron, The Transformers/Ghostbusters Mash-Up Toy You Never Knew You Needed!

Transformers robots have always been More the Meets the Eye, but now, through the Transformers Collaborative, fans can experience these larger than life characters as they team-up, mash-up, and meet up with other characters, teams, and people who share this same special quality. It is a world of constant change, where things are not what they seem. It is the world of the Transformers…and the Ghostbusters…a world of heroic Autobots and evil Decepticons…and ghosts!

Discover how these worlds collide in this Transformers-Ghostbusters mash-up pack! The iconic Ecto-1 Cadillac from the 1984 Ghostbusters movie is now a Transformers robot — a converting Paranormal Investigator, called Ectotron! This Ectotron figure comes with his own Proton Pack accessory and a Slimer accessory, and converts between Ecto-1 and robot modes in 22 steps.

Features:

– Commemorate 35 years of both Transformers and Ghostbusters with 1 awesome figure!
– Convert Ecto-1 Cadillac mode to Ectotron robot mode in 22 steps.
– Features classic Tech Specs showing the capabilities of Ectotron, including strength, speed, and ghostbustabilty.
– Includes Proton Pack accessory
– Figure scale: 7 inches

Pre-order HERE for $40.

Tagged , , , ,

Hasbro’s Star Wars Galaxy of Adventures Introduces The Magic of Star Wars Toys To A New Generation 

Toys have always been a big part of experiencing a galaxy far, far away. They allow children to tell their own stories, to expand the Star Wars universe as they see fit, to connect with their favorite characters in an imaginative way. So it makes sense that for Star Wars Galaxy of Adventures, Lucasfilm’s new series of vibrant animated shorts celebrating iconic moments from the saga, Hasbro has created a collection of toys purely for those just discovering Star Wars.

“Our Galaxy of Adventures line is a great entry point for kids to get into Star Wars,” Sarah Carroll, Sr. Brand Marketing Manager of Star Wars at Hasbro, tells StarWars.com. “The product focuses on the key, iconic moments in the Star Wars storyline in a fun, kid-friendly way.”

   

Wave one, available now at Walmart, includes Luke Skywalker, Darth Vader, Chewbacca, and R2-D2; Princess Leia, Yoda, Imperial Stormtrooper, and Han Solo will follow in wave two, landing in spring 2019. It’s an altogether perfect lineup for someone who might first see a movie or the Galaxy of Adventures animated shorts, and then want to continue the story during playtime. “As we head into 2019, what better time to introduce kids to this incredible franchise and these classic characters than now?” Carroll says. “And let’s be honest, what kid isn’t going to fall in love with these droids, creatures, and rebels? Star Wars is truly a brand with something for everyone, and we’re excited for the new Galaxy of Adventures animated shorts and toys, which provide that entry point for new, young fans.”

   

The line even has some surprises. The figures are not all based on the characters’ first-appearance looks, as one might think. Luke, for example, is depicted in his black Jedi garb from Star Wars: Return of the Jedi; Yoda comes carrying his lightsaber, as seen in Star Wars: Attack of the Clones; and Leia appears in her Hoth fatigues from Star Wars: The Empire Strikes Back. “We wanted to make sure we featured characters as they appear in those pivotal scenes in the films,” Carroll says. “Seeing characters in these costumes reminds us of those key moments within the story, and we wanted to make sure that was reflected in our figures. We love the classic characters and we’re excited to be bringing them back in this way.”

The 3.75-inch figures come in bright, cylindrical packaging featuring comic-book-style art, calling out the character role for each — from “The Villain” for Darth Vader to “The Astromech” for R2-D2 — drilling story elements down in a kid-friendly fashion. In addition, all figures are packaged with a mini-comic retelling a famous sequence, and include a QR code that can be scanned for even more content. “We felt that it was important to share the stories of Star Wars as part of the action figure experience,” Carroll says. “Comics are a great way to bring those key scenes from Star Wars to kids in an easy, digestible way.”

As an opportunity to introduce a new generation of fans to Star Wars — and the magic of Star Wars toys — the Galaxy of Adventures line is an important one to Hasbro. “Galaxy of Adventures is a great way for parents to share their favorite Star Wars moments with their kids in a way that’s going to really resonate with them,” Carroll says. “The entertainment so far has been incredible. We’re excited to see the Galaxy of Adventures story unfold and have the opportunity to continue the storytelling through product. More to come!”

Tagged , , ,

Hasbro Launching Family Entertainment Centers Across North America

Los Angeles-based Kilburn Live has entered into a licensing agreement with Hasbro, a global play and entertainment company, to create, build and operate Hasbro-themed family entertainment centers across the US and Canada.

The indoor family entertainment facilities will take iconic Hasbro brands and create interactive, immersive and innovative entertainment experiences in a high-energy, gamified environment with multiple activity zones.

Charlie Keegan, former CEO of Main Event Entertainment, will head the new division that will lead the development of the multiple location rollout across North America. Current licensed brands include well-known franchises including My Little Pony, Monopoly, Mr. Potato head, GI Joe, Clue, Battleship, Hungry Hungry Hippos, Trivial Pursuit, Chutes and Ladders and others.

As Hasbro consumers are looking for more ways to engage with its brands that are loved by adults and kids alike, Hasbro believes that this new endeavor will exceed their expectations.

Tagged , ,

Star Wars Han Solo Card Game

The Han Solo Card Game is inspired by a legendary card game from the Star Wars universe! In this exciting game, players try to score as close to zero as they can with their cards.

They can add or swap cards to improve their hand during each round, but rolling the dice and getting doubles will shake things up. At the end of a hand, the best score collects the most valuable bounty token. If you collect wisely, you can even steal the Millennium Falcon – the highest valued token. The player whose tokens add up to the highest value at the end of the game wins.

– Includes 62 cards, 24 cardboard bounty tokens, 2 dice, and instructions.
– Inspired by the legendary game from the movie
– Collect the greatest bounties in the galaxy
– Compete for cardboard bounty tokens
– Add or swap cards to improve each hand
– Play to win the coveted Millennium Falcon cardboard token
– Ages 10 and up
– For 2-4 players

Order HERE for $19.99.

Tagged , , ,

Hasbro Announces Hero Vision Iron Man AR Experience

Battle like Iron Man with the Hero Vision Iron Man AR Experience! This movie-inspired mask features a new experience from Hasbro that combines iconic role play with Augmented Reality (AR) technology.

Download the Hero Vision app, place a compatible device inside the AR goggles, place AR markers around the play area, put on the AR mask, and then get ready to see digital images from the Super Hero’s world in front of kids’ eyes. 

Includes AR mask, AR goggles, gauntlet, three AR markers, and one Infinity Stone for $49.99. Available this Spring at most major retailers and on HasbroToyShop.com. 

Tagged , , , ,

Hasbro Chow Crown

Say hello to Chow Crown—a forthcoming Hasbro game that challenges you to literally eat snacks.

Chow Crown by Hasbro is a new game on the market that will release in fall 2018. Simply place the crown on your head, clip in some snacks, and press start. The crown will move and you’ll have to try to catch as much as you can before the music stops. You’ll definitely look silly. It’s also harder than it looks.

Tagged , ,

Hasbro Announces HASLAB. First Crowdfunding Project Is Star Wars Jabba’s Sail Barge Replica

Announced at this year’s Toy Fair, HASLAB is Hasbro’s new platform that hopes to put dream products into the hands of fans. To that end, we’re excited to announce that the first HASLAB item is the biggest Star Wars vehicle Hasbro and Kenner have ever produced – fan favorite Jabba’s Sail Barge! Measuring approximately 4 feet long, this large scale, highly detailed item features premium deco and vintage packaging. An incredible addition to any collection, Jabba’s Sail Barge comes complete with  exquisitely-detailed and fan accessible interior/exterior decks, one Jabba the Hutt 3.75-inch scale figure, two soft-cloth fabric sails, and other realistic features that mimic one of the most notorious vehicles in the Star Wars universe.

HASLAB takes inspiration from other platforms by inviting participants to support the product by backing the project up front by placing a pre-order. You’re our only hope to make Jabba’s Sail Barge a reality! For Jabba’s Sail Barge to go into production, Hasbro must meet a certain minimum threshold of 5,000 pre-orders. It’s up to the fans to support the campaign and help successfully reach that goal by 11:59pm ET on April 3rd, 2018. Those who pre-order the item will also receive “Jabba’s Sail Barge (The Khetanna): Behind The Workbench,”  a premium, 64-page booklet that goes behind the scenes of the design and development of the actual Sail Barge film set piece and Hasbro toy and includes set photos, product blueprints, interviews, and more.

Starting today, fans can place a pre-order for Jabba’s Sail Barge for $499 at HASBRO.COM/HASLAB. If the goal is met, the product will go into production. For more information on HASLAB and to follow the project’s progress throughout the 45 day pre-order window, visit HASBRO.COM/HASLAB and follow @HasbroPulse on social media. You can download assets using this link, and we appreciate you spreading the word.

Tagged , , , , ,
Advertisements
Advertisements
%d bloggers like this: