Tag Archives: Hasbro

Hasbro Announces Hero Vision Iron Man AR Experience

Battle like Iron Man with the Hero Vision Iron Man AR Experience! This movie-inspired mask features a new experience from Hasbro that combines iconic role play with Augmented Reality (AR) technology.

Download the Hero Vision app, place a compatible device inside the AR goggles, place AR markers around the play area, put on the AR mask, and then get ready to see digital images from the Super Hero’s world in front of kids’ eyes. 

Includes AR mask, AR goggles, gauntlet, three AR markers, and one Infinity Stone for $49.99. Available this Spring at most major retailers and on HasbroToyShop.com. 

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Hasbro Chow Crown

Say hello to Chow Crown—a forthcoming Hasbro game that challenges you to literally eat snacks.

Chow Crown by Hasbro is a new game on the market that will release in fall 2018. Simply place the crown on your head, clip in some snacks, and press start. The crown will move and you’ll have to try to catch as much as you can before the music stops. You’ll definitely look silly. It’s also harder than it looks.

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Hasbro Announces HASLAB. First Crowdfunding Project Is Star Wars Jabba’s Sail Barge Replica

Announced at this year’s Toy Fair, HASLAB is Hasbro’s new platform that hopes to put dream products into the hands of fans. To that end, we’re excited to announce that the first HASLAB item is the biggest Star Wars vehicle Hasbro and Kenner have ever produced – fan favorite Jabba’s Sail Barge! Measuring approximately 4 feet long, this large scale, highly detailed item features premium deco and vintage packaging. An incredible addition to any collection, Jabba’s Sail Barge comes complete with  exquisitely-detailed and fan accessible interior/exterior decks, one Jabba the Hutt 3.75-inch scale figure, two soft-cloth fabric sails, and other realistic features that mimic one of the most notorious vehicles in the Star Wars universe.

HASLAB takes inspiration from other platforms by inviting participants to support the product by backing the project up front by placing a pre-order. You’re our only hope to make Jabba’s Sail Barge a reality! For Jabba’s Sail Barge to go into production, Hasbro must meet a certain minimum threshold of 5,000 pre-orders. It’s up to the fans to support the campaign and help successfully reach that goal by 11:59pm ET on April 3rd, 2018. Those who pre-order the item will also receive “Jabba’s Sail Barge (The Khetanna): Behind The Workbench,”  a premium, 64-page booklet that goes behind the scenes of the design and development of the actual Sail Barge film set piece and Hasbro toy and includes set photos, product blueprints, interviews, and more.

Starting today, fans can place a pre-order for Jabba’s Sail Barge for $499 at HASBRO.COM/HASLAB. If the goal is met, the product will go into production. For more information on HASLAB and to follow the project’s progress throughout the 45 day pre-order window, visit HASBRO.COM/HASLAB and follow @HasbroPulse on social media. You can download assets using this link, and we appreciate you spreading the word.

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Stranger Things: Eggo Card Game

Play as your favorite characters from the hit Netflix Series Stranger Things with the Stranger Things: Eggo Card Game!

To begin, two to five players choose to play as Will, Mike, Lucas, Dustin, Eleven, Hopper, or Barb and draw four Eggo cards with a variety of suspenseful outcomes. Cards can either send a player’s character to the Upside Down, make an opponent draw 2, reverse the order of play, summon the Demogorgon, or cause a rift that sends everyone who was right side up to the Upside Down, and vice versa! To win and escape the Upside Down, get rid of all your Eggs cards before the Demogorgon attacks or be toast! Game includes 106 EGGO-shaped game cards and 7 character cards.

The Stranger Things Eggo Card Game will be released by Hasbro this fall for $15.

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Hasbro Opens Ticket Sales For First-Ever HASCON Family Event

Today Hasbro, Inc., a global play and entertainment company, officially opened ticket sales for the first-ever HASCON FANmily event, which will take place in Providence at the Rhode Island Convention Center and Dunkin’ Donuts Center from September 8-10, 2017. Hasbro fans and families from around the globe can purchase single day tickets or three-day tickets for the convention, with VIP packages available for super-fans and the most enthusiastic collectors.

Today Hasbro also revealed the first round of talent appearances, panels and brand experiences set to take place during HASCON 2017.

Appearances and meet & greets will be available with some of the biggest names from Hasbro, including Dude Perfect, Lorenzo Di Bonaventura (Producer of all the Transformers films, as well as G.I. Joe: The Rise of Cobra and G.I. Joe: Retaliation); Stan Lee (Marvel Comics Legend); Peter Cullen and Frank Welker (original Transformers voice talent); Andrea Libman and Cathy Weseluck (voice talent of My Little Pony: Friendship Is Magic and My Little Pony: The Movie), “Chewbacca Mom”, Candace Payne and more.

This unique event will bring Hasbro’s most iconic brands to life like never before, including Transformers, My Little Pony, Nerf, Magic: The Garthering, Play-Doh, Monopoly and G.I. Joe, and exceptional partner brands such as Beyblade, Dreamworks Trolls and Sesame Street. Fans will get a peek behind the Hasbro curtain during the three days filled with exciting first-look previews and panels from Hasbro’s biggest television and movie series.

Attendees will be immersed in hands-on, interactive experiences with oversized games such as Pie Face and Toilet Trouble from HASBRO Gaming, photo opportunities with Sesame Street and Trolls costumed characters, epic Beyblade battles, a Play-Doh creation zone and the My Little Pony magical world of Equestria. FANmilies will be able to take photos with props from Hasbro’s movies and step into a custom-built NERF battle arena, maybe even with the guys from Dude Perfect.  HASCON will also host Magic: The Gathering gameplay featuring an exclusive preview of the upcoming Iconic Masters card set.  Youth fans, ages 3-15, have the opportunity to audition for Hasbro commercials and voice talent on our animated series. Fans also can purchase exclusive Hasbro toys and merchandise including new Transformers products.

In addition, there will be activities inspired by several iconic Disney properties, including Disney Princess, Frozen, Elena of Avalor, Moana and Descendants 2, as well as Star Wars and Marvel’s Avengers, Spider-Man and Guardians of the Galaxy. From movie props and costumes on display, to hands-on fun through art tutorials and more, these areas will be can’t-miss destinations during the show.

“Hasbro constantly strives for new ways to bring our storytelling to life and offer fans greater access to our brands, and HASCON is designed to bring attendees closer to Hasbro’s biggest properties than ever before,” said John Frascotti, President of Hasbro. “We are assembling the ultimate fan celebration, with three days of marquee talent, interactive activities, immersive experiences, game events, panel discussions, VIP events and much more.  We’re set to deliver an unforgettable experience for fans and families alike.”

HASCON tickets are on-sale now. Single day tickets are available for $30 for youth (ages 3-15) and $60 for adults (ages 16+). Three-Day tickets range from $75 for youth (ages 3-15) to $165 for adults (ages 16+). VIP packages are also available for super-fans and the most enthusiastic collectors starting at $200 for youth (ages 3 – 15) and $600 for adults (ages 16+), plus taxes. To purchase tickets and stay up to date on all the latest information on HASCON 2017, please visit http://hascon.hasbro.com

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Hasbro Launches Historic Worldwide Vote Asking Fans to Pick All Eight MONOPOLY Tokens

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Will MONOPOLY fans vote to keep the Scottie dog token in the game?

Hasbro today announced the MONOPOLY Token Madness Vote, which leaves the fate of the eight current MONOPOLY tokens, including the Scottie dog, top hat, car, thimble, boot, wheelbarrow, battleship and cat in the hands of the fans. Starting today through January 31, fans worldwide can visit www.VoteMonopoly.com to choose eight tokens that they’d like to see in the next generation of the MONOPOLY game. Fans can pick eight tokens from a list of more than 50 contenders including the current tokens and new options such as a penguin, rubber ducky and bunny slipper. Hasbro will reveal the results of the vote on World MONOPOLY Day, March 19. The fan-picked MONOPOLY tokens will be updated in the MONOPOLY game hitting shelves this August.

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Hasbro will also introduce the MONOPOLY Token Madness Edition which includes the current eight tokens, plus eight golden colored tokens included in the vote, available now for the approximate retail price of $19.99.

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MONOPOLY tokens have been a key element of the game since it was introduced in 1935. The car, thimble, boot, top hat and battleship were among the original set of MONOPOLY tokens while the Scottie dog and wheelbarrow were added in the early 1950s. In 2013, fans voted the cat token as the newest Monopoly game piece while the iron token was retired after receiving the lowest number of fan votes.

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Furbacca

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For the first time ever, Hasbro is bringing Furby to the world of Star Wars with Furbacca! This fully integrated toy and app speaks Wookiee just like Chewbacca, hums theme songs from the Star WarsS movies, plays virtual games, and much more!

Furbacca takes kids on a Star Wars themed digital adventure via their mobile device as they explore the galaxy and collect virtual Star Wars Furby Furblings. The free Furbacca app will be available for download in the AppStore and Google Play in Fall 2015. The Furbacca app is not required for Furbacca. Includes bandolier accessory.Requires four “AA” batteries, not included.

(Ages 6 years & up. Retail Price: $79.99/Available: Fall 2015)

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Build Your Own Star Wars Lightsaber, Courtesy of Hasbro Bladebuilders

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Hasbro has unveiled customizable lightsaber toys called Bladebuilders for its Star Wars line just before this year’s New York Toy Fair.

Bladebuilders’ interchangeable hilts, daggers and connectors will enable children of all ages to create their own lightsabers, according to USA Today.

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“Star Wars is such a magical property and in particular the lightsaber is — and I think everyone would agree — the most iconic weapon of all time,” explained Hasbro’s senior Star Wars director Kim Boyd in a statement.

The Bladebuilder brand Jedi Master Lightsaber set comes with a $49.99 price tag and includes lights and electronic sounds, a pair of lightdaggers, an expansion hilt and a variety of connectors.

Other sets are titled after iconic Star Wars characters like Luke Skywalker and Darth Vader and work with each other to form a variety of shapes, colors and sizes. The other sets range from $9.99 to $19.99.

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Blast Off With Guardians of The Galaxy Figures From Hasbro

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Marvel’s Guardians of the Galaxy is a brand new, space-faring adventure blasting off in theaters on August 1, 2014 and expanding the boundaries of the Marvel Studios cinematic universe further than ever before. The film follows a diverse team of five aliens, led by Peter Quill of Earth (a.k.a. Star-Lord) and featuring Gamora, Drax The Destroyer, Groot and the wisecracking, genetically modified Rocket. Together, these self-described Guardians of the Galaxy will team up to defeat cosmic evil that threatens the entire universe.

Hasbro celebrates the world of Guardians of the Galaxy with a new toy line featuring figures from the Legends Infinite Series line. Kids and fans can collect their favorite characters from “Marvel’s Guardians of the Galaxy” in this assortment. These impressive six-inch scale figures feature detailed articulation and detailed sculpting and deco. Figures include Star-Lord, Rocket, Gamora, Drax and even Iron Man and Nova! Also, if you collect all six figures you can create your own Groot Build-A-Figure.

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Star Wars Black Series Boba Fett Figure To Debut At Comic-Con

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USA Today has a first look at the highly anticipated Comic-Con International exclusive Star Wars Black series Boba Fett figure pack from Hasbro.

The detailed 6-inch action figure will come packaged with two weapons, a jet pack and Han Solo frozen in carbonite.

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The special-edition set is priced at $44.99 and will be sold at the Hasbro booth at the San Diego Convention Center July 18-21.

The first wave of four Black Series figures, due out in early to mid-August, includes Luke Skywalker in his X-Wing Fighter flight suit, R2-D2, Darth Maul and an Imperial Sandtrooper.

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