Tag Archives: Headquarters

Scholastic’s New Headquarters Is Unlike Any Corporate Office You’ve Ever Seen

Clifford the Big Red Dog, Harry Potter, and Captain Underpants are staples of any kid’s bookshelf, courtesy of the New York-based book publisher Scholastic. So when the publisher redesigned its headquarters in 2018, it was only natural to decorate the walls with these famed characters.

But that posed a problem: children’s book illustrations look fantastic in context, but they can seem childish when blown up on the walls of a publishers’ office. “It looks great small, in a book, but if you blow it up on vinyl it becomes tacky looking,” says Paula Scher, the Pentagram partner who designed a series of supergraphics for Scholastic’s HQ in New York. “It feels like a promotional piece in a store–if you were at a retail [store] and they blew up a giant image from the book that’d be on some kind of cheesy stand that you threw out in five minutes.”

To elevate the classic imagery, Scher decided to approach the space as if it were a contemporary art gallery and then display each illustration in the style of a modern art piece. A Harry Potter illustration, which decorates the ceiling above the receptionist desk, looks almost like stained glass–a stylistic nod to U.K. artists Gilbert and George. An illustration of the crime-fighting characters Dog Man and Cat Kid looks like a giant comic book, inspired by pop artist Roy Lichtenstein.

Others are just downright playful. The Magic School Bus comes to life in the form of a giant yellow pegboard with 15,000 dowels. Clifford the Big Red Dog’s portraits are actually shaggy with red fur. A large sculpture of Captain Underpants explodes through one of the walls. In fact, that wasn’t Scher’s original vision. “I wish I could have had Captain Underpants completely as Jeff Koons,” she says, though ultimately she decided that the reference wouldn’t come across to her audience.

Beyond the graphics, Scher’s crowning glory in the space is the reception desk, which is encased in what looks like a floating bookshelf. The 800 books are all replicas of titles from the Scholastic library, with Pentagram-designed fonts along their multi-colored spines.

To achieve the illusion that they’re floating, the Pentagram team pinned all of the books to the desk itself, making the appearance as magical as the contents. “Those are their heroes on the shelves,” Scher says.

    

Fast Company Story Link HERE.

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Funko HQ Grand Opening On August 19th

Come join Funko on August 19th to celebrate the grand opening of the official Funko HQ store at 2802 Wetmore Avenue in Everett, Washington!

This will be the first opportunity for fans to see the new location and promises to be a completely new and exciting experience for any Funatic! You’ll walk through the world of Funko like never before – among the figures you already know and love, you’ll also find brand new products, unique activities, and special surprises! The festivities will include food trucks, giveaways, fun photo opportunities, and a signing with the one and only Brian Mariotti! And of course… there will be exclusives available ONLY at the store and ONLY during the grand opening celebration!

More details HERE!

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