Jeep Ad Campaign Features Trick Animal Illustrations That Reveal a Second Animal When Flipped Upside Down

In this clever ad campaign for Jeep, animal illustrations reveal a second, hidden animal when the images are flipped upside down. The ad campaign was created by Leo Burnett France.

Car Drives Through Anamorphic Illusions in Clever Honda Ad

A car drives past (and sometimes through) a series of clever anamorphic illusions in this commercial for Honda. The commercial was created by UK ad agency mcgarrybowen.

Super Clever Optical Illusion Video Featuring Ray-Ban Sunglasses

This clever video features anamorphic illusions in which apparently 3D objects turn out to be 2D anamorphic projections. As the video progresses, the illusions escalate in complexity—the last illusion, involving a pair of sunglasses, is very clever indeed. The video was produced by Ray-Ban.

Deceptive Practice: The Mysteries & Mentors of Ricky Jay, A Documentary About Magician Ricky Jay

Deceptive Practice: The Mysteries & Mentors of Ricky Jay is a documentary about Ricky Jay, the renowned magician, actor, and writer. The film follows Jay’s life from his childhood as the son of an amateur magician, to his successful one-man shows and his film and television appearances. The film also spotlights Ricky Jay’s two mostContinue reading “Deceptive Practice: The Mysteries & Mentors of Ricky Jay, A Documentary About Magician Ricky Jay”

Crouching Tiger & Turtle – The Roller Coaster Walkway

From a distance this steel structure resembles a roller coaster but it’s actually a public art sculpture called Crouching Tiger & Turtle. Designed by sculptors Ulrich Genth and Heike Mutter, the interactive landscape piece is located in Duisberg, Germany. Visitors are encouraged to follow the twists and turns of the winding walkway and enjoy the surrounding RuhrContinue reading “Crouching Tiger & Turtle – The Roller Coaster Walkway”

Frustro: The Impossible Typeface

Hungarian designer Martzi Hegedűs has created an impossible typeface, titled Frustro that is based on the illusion of the Penrose triangle. The type appears to be facing two different directions simultaneously.

Elevator Illusion Shocks Unsuspecting London Shoppers

Unsuspecting customers at Southside Shopping Centre in Wandsworth, London were fooled by the 3D illusion on the floor of the elevator created by artist Andrew Walker. The stunt, which genuinely alarmed shoppers, was a promotion for a new ride, Nemesis Sub-Terra at the British amusement park Alton Towers.

The McGurk Effect – Your Eyes Will Fool Your Ears

The McGurk effect is a compelling demonstration of how we all use visual speech information. The effect shows that we can’t help but integrate visual speech into what we ‘hear’.