Hasbro, Inc. and Mattel, Inc. announced that they have entered into multi-year licensing agreements to create co-branded toys and games from some of their most popular brands. Hasbro will create Barbie branded Monopoly games launching in fall 2023. Mattel will produce Transformers branded UNO games, slated for release later this year, and Transformers branded HotContinue reading “Mattel & Hasbro Enter Licensing Agreement To Launch Monopoly: Barbie Edition, Transformers Hot Wheels, And Transformers UNO”
Tag Archives: Mattel
Mattel Announces Multi-Year Agreement With SpaceX To Produce Toys And Collectibles
Mattel, Inc. announced that it has entered into a multi-year agreement with SpaceX to create and market products that inspire children and collectors alike to tap into their inner space explorer. In 2023, Mattel will begin releasing SpaceX-inspired toys under its iconic Matchbox brand. Simultaneously, astro-inspired collectibles will start to debut on Mattel Creations, Mattel’sContinue reading “Mattel Announces Multi-Year Agreement With SpaceX To Produce Toys And Collectibles”
Star Wars Galactic Pals Plush Line Toys
Star Wars Galactic Pals, a new series of animated micro-shorts on StarWarsKids.com, follows droid M1-RE (“Miree”) as she looks after adorable youngling Hutts, Jawas, and more species of the galaxy. Mattel and Lucasfilm have collaborated to bring Galactic Pals home with a line of plush — so delightful that even the Emperor himself would beContinue reading “Star Wars Galactic Pals Plush Line Toys”
Mattel Unveils First-of-Its-Kind, CarbonNeutral Matchbox Tesla Roadster Die-Cast Vehicle
Mattel, Inc. has announced Drive Toward a Better Future, its product roadmap to make all Matchbox die-cast cars, playsets and packaging with 100% recycled, recyclable or bio-based plastic by 2030. This is in line with Mattel’s goal to achieve 100% recycled, recyclable or bio-based plastic materials across all its products and packaging by 2030. ToContinue reading “Mattel Unveils First-of-Its-Kind, CarbonNeutral Matchbox Tesla Roadster Die-Cast Vehicle”
Mattel Partners With Projectart To Auction Star Wars – The Mandalorian The Child
Whether you call him “The Child”, “Grogu”, or “Baby Yoda”, this tiny figure in Star Wars The Mandalorian has become the most important character in the show. Mattel partnered with ProjectArt to create this one-of-a-kind levitating pram that holds a plush version of Grogu. The pram levitates about 2.5 inches above the base and holdsContinue reading “Mattel Partners With Projectart To Auction Star Wars – The Mandalorian The Child”
Mattel Introduces “Baby Yoda” Plush Figure
Fully embrace the cuteness of the 50-year-old Yoda species with this adorable 11-inch plush toy from Mattel! He may look like a Baby Yoda, but this lovable creature is referred to as “The Child” or in the hit Disney+ Star Wars live-action series, The Mandalorian. With it’s lovable face, this sweet Star Wars plush toyContinue reading “Mattel Introduces “Baby Yoda” Plush Figure”
DC And Mattel Announce He-Man And The Masters of The Multiverse
Announced at a recent panel during Power-Con in Anaheim, CA, DC and Mattel are teaming up once again to chronicle new adventures of Eternia’s greatest champion in He-Man And The Masters of The Multiverse, a six-issue limited series debuting in November. Writer Tim Seeley, artists Dan Fraga and Richard Friend, along with cover artist InhyukContinue reading “DC And Mattel Announce He-Man And The Masters of The Multiverse”
Mattel Unveils San Diego Comic Con Exclusive 1989 Batmobile Set
Mattel is celebrating Batman’s 80th anniversary and the 30th anniversary of Tim Burton’s Batman with an exclusive Hot Wheels set that will be available at San Diego Comic Con. The set includes the iconic Batmobile from the 1989 film, along with a miniature die-cast figure of Michael Keaton’s Batman. The set also includes a shellContinue reading “Mattel Unveils San Diego Comic Con Exclusive 1989 Batmobile Set”
Mattel Hot Wheels DC Superman Action Comics #1 San Diego Comic Con Exclusive
The most valuable comic, Action Comics No. 1, is now a Hot Wheel collectible as the green sedan and Superman form a diorama that replicates a copy of the iconic 1938 comic. The set will sell exclusively at the Mattel booth at San Diego Comic Con for $20. Comic-Con runs from July 19 to JulyContinue reading “Mattel Hot Wheels DC Superman Action Comics #1 San Diego Comic Con Exclusive”
Mattel Announces DOS, The Sequel To The Card Game UNO
Mattel is rolling out a sequel to its popular card game UNO, and it’s being called DOS. After almost half a century of UNO being a mainstay of family game nights, you’ll soon have the option of playing a brand new successor. DOS works similarly to its predecessor, but with one big twist hinted atContinue reading “Mattel Announces DOS, The Sequel To The Card Game UNO”