Tag Archives: Mattel

Mattel Unveils First-of-Its-Kind, CarbonNeutral Matchbox Tesla Roadster Die-Cast Vehicle

Mattel, Inc. has announced Drive Toward a Better Future, its product roadmap to make all Matchbox die-cast cars, playsets and packaging with 100% recycled, recyclable or bio-based plastic by 2030. This is in line with Mattel’s goal to achieve 100% recycled, recyclable or bio-based plastic materials across all its products and packaging by 2030.

To illustrate these principles, Mattel is unveiling the Matchbox Tesla Roadster, its first die-cast vehicle made from 99% recycled materials and certified CarbonNeutral. The Matchbox Tesla Roadster will be available starting in 2022.

The reimagined broader Matchbox brand includes new product lines and packaging that feature:

-More environmentally friendly and innovative materials across vehicles, playsets and packaging

-Enhanced consumer recycling through product design and packaging labeling

-An overall eco-friendly themed approach to play, with more e-vehicle product offerings and e-vehicle chargers in fuel station playsets

Fans will see the Matchbox commitment realized through products with zero-plastic packaging, using Forest Stewardship Council (FSC)-certified content in the paper and wood fiber materials, on shelf starting now. The first die-cast vehicle to have zero-plastic packaging includes the popular Matchbox Power Grabs assortment featuring a variety of licensed and original 1:64 scale Matchbox die-cast vehicles, while an EV-themed five-pack is now available with a paper foam inner tray.

In addition to introducing zero-plastic packaging, Matchbox is promoting proper recycling and waste recovery. Designed for recyclability with recyclable parts, electronics in playsets are consolidated into a single, easily removable module to help make the local e-waste recycling process easier. How2Recycle labeling guides consumers on the proper disposal of packaging materials. Matchbox is also exploring ways to reduce energy use, carbon emissions and waste in operations, while delivering the same standard of excellence across Matchbox products.

For more information on Matchbox sustainability commitments, you can visit HERE.

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Mattel Partners With Projectart To Auction Star Wars – The Mandalorian The Child

Whether you call him “The Child”, “Grogu”, or “Baby Yoda”, this tiny figure in Star Wars The Mandalorian has become the most important character in the show. 

Mattel partnered with ProjectArt to create this one-of-a-kind levitating pram that holds a plush version of Grogu. The pram levitates about 2.5 inches above the base and holds the exclusive 11″-tall figure that comes complete with a blanket and necklace. 

The piece is being auctioned on eBay with proceeds to benefit ProjectArt: a charity that empowers youth, emerging artists, and communities with free after-school art programs. 

Led by Mattel Designer, Michael Kadile, this levitating masterpiece was a labor of love.

Bidding is open now and runs through March 5th.

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Mattel Introduces “Baby Yoda” Plush Figure

Fully embrace the cuteness of the 50-year-old Yoda species with this adorable 11-inch plush toy from Mattel!

He may look like a Baby Yoda, but this lovable creature is referred to as “The Child” or in the hit Disney+ Star Wars live-action series, The Mandalorian. With it’s lovable face, this sweet Star Wars plush toy makes a perfect Force Sensitive addition to your Star Wars collection!

You can now preorder your very own Star Wars The Mandalorian 11in “The Child” Plush (SRP: $24.99) HERE. “The Child” plush figure is expected to arrive in April 2020.

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DC And Mattel Announce He-Man And The Masters of The Multiverse

Announced at a recent panel during Power-Con in Anaheim, CA, DC and Mattel are teaming up once again to chronicle new adventures of Eternia’s greatest champion in He-Man And The Masters of The Multiverse, a six-issue limited series debuting in November. Writer Tim Seeley, artists Dan Fraga and Richard Friend, along with cover artist Inhyuk Lee join forces to tell this tale of heroes making their last stand to protect their kingdoms against an impossible threat. In their desperation, they’re forced to risk their futures by reaching out to an unlikely and potentially dangerous ally.

The scourge of Anti-Eternia is unleashed on the Multiverse bent on utter destruction. Each version of Eternia has fallen in the wake of his devastation as he steals its power and grows stronger. Now it’s up to a rag-tag team of surviving He-Men from across the multiverse to stem the tide, but to do so they’ll have to recruit the one man in existence that might help them win: Prince Keldor, the man who would be Skeletor!

On sale November 20, this 32-page debut issue also features a variant cover by interior artist Dan Fraga and is priced at $3.99.

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Mattel Unveils San Diego Comic Con Exclusive 1989 Batmobile Set

Mattel is celebrating Batman’s 80th anniversary and the 30th anniversary of Tim Burton’s Batman with an exclusive Hot Wheels set that will be available at San Diego Comic Con.

The set includes the iconic Batmobile from the 1989 film, along with a miniature die-cast figure of Michael Keaton’s Batman. The set also includes a shell that fits over the Batmobile and replicates the armored version of the car from the film. This set will cost $25 and you can pre-order it from Mattel on Monday, June 17.

In order to receive your pre-sale purchase, you will need to stop by the Mattel Booth (#2945) during regular SDCC hours to confirm your purchase. Mattel will ship your order after the event ends.

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Mattel Hot Wheels DC Superman Action Comics #1 San Diego Comic Con Exclusive

The most valuable comic, Action Comics No. 1, is now a Hot Wheel collectible as the green sedan and Superman form a diorama that replicates a copy of the iconic 1938 comic. The set will sell exclusively at the Mattel booth at San Diego Comic Con for $20.

Comic-Con runs from July 19 to July 22 and fans will line up by the thousands for this exclusive offering!

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Mattel Announces DOS, The Sequel To The Card Game UNO

Mattel is rolling out a sequel to its popular card game UNO, and it’s being called DOS. After almost half a century of UNO being a mainstay of family game nights, you’ll soon have the option of playing a brand new successor.

DOS works similarly to its predecessor, but with one big twist hinted at by the game’s name. Players still compete using the familiar system of matching numbered and colored cards, but they can now make two piles of cards and can throw down two at a time instead of just one. Also, this time around players win after earning enough points, not by ditching all of their cards like in UNO. But, of course, similar to it’s predecessor, if you’re down to just two cards, you have to enthusiastically shout “DOS,” and if another player calls “DOS” before you do, you have to pick up two cards. New shiny look, same old brutality.

DOS is the first total reinvention of UNO since the original game was first introduced in 1971.

DOS will go on sale for $5.99 exclusively at Target starting March 4, and it’ll be available at more retailers in August.

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View-Master Batman: The Animated Series Virtual Reality Pack

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This custom Batman View-Master VR viewer from Mattel is your portal to immersive, virtual reality entertainment and adventure, transporting you to Gotham City! The View-Master VR platform that Works With Google Cardboard will bring the dynamic visual style based on the artwork of producer Bruce Timm to life.

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Gotham City is under attack! The Joker, The Riddler and Two-Face are carrying out devious plans to terrorize the city. Explore the Batcave in immersive VR including Batmobile, the Trophy Room, The Crime Lab, the Dock, the Gym and the Garage! Fly the legendary Batwing, go on missions and help Batman defeat the villains and save the city!

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Simply download and launch the View-Master Batman: The Animated Series app to your compatible smartphone (not included). Scan the QR code on the bottom of the reel to unlock content. Then slide your smartphone into the viewer – you might need to set the viewer profile in the app. To do so, simply select “VR Viewer Settings” from the app, and use your smartphone to scan the QR code located inside the viewer. When you look through the viewer at the reel, it will activate the Augmented Reality (AR) experience, which acts as the portal into the Virtual Reality (VR) experience.

Features:

– Launch into a Batman virtual reality adventure with View-Master using the custom Batman View-Master VR Viewer and reel from View-Master Batman: The Animated Series Experience Pack
– Gotham City is under attack and The Joker, The Riddler and Two-Face are carrying out devious plans to terrorize the city
– Explore the Batcave, fly the legendary Batwing, and go on missions. Help Batman defeat the villains and save the city!
– This VR adventure features original voices from Batman: The Animated Series: Kevin Conroy as Batman, Mark Hamill as the Joker, Tara Strong as Batgirl and Loren Lester as Robin
– Simply download and launch the View-Master Batman: The Animated Series app to your compatible smartphone (not included)

This item will be released on November 15, 2016. You can pre-order HERE for $44.99.

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Mattel & Gallery 1988 Present An Art Tribute To 70 Years of Toys Opening On August 14, 2015

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Mattel and Gallery 1988 present an art tribute to 70 years of toys. Curated by Dave Perillo, the gallery show will open at Gallery 1988 (West) on August 14, 2015 at 7 PM and run until September 5, 2015.

Featuring the immense talents of Anthony Petrie, Brad Hill, Jason Edmiston, Jerrod Maruyama, Dave Perillo, Tom Whalen and many others, this show should be one of the best of the year!

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Mattel To Debut Batman v Superman: Dawn of Justice Toys At San Diego Comic Con

Batman, Superman and Wonder Woman are going to loom large at Comic-Con this year and in toy boxes.

The superheroes of the upcoming movie Batman v Superman: Dawn of Justice (in theaters March 25, 2016) are bound to be a central component of the Warner Bros. movie panel at the San Diego Convention Center’s cavernous Hall H on July 11. Their action figures will also be on display and available for fans to take home as Comic-Con exclusives during the convention that begins next Wednesday.

Mattel is selling a movie-inspired BvS two-pack ($30) with the likeness of Henry Cavill’s Superman and Ben Affleck’s Batman. Each of the 6-inch-tall figures comes with fabric capes, display bases that combine to form the film’s iconic logo, and lights-and-sounds packaging teasing one of the big moments from the upcoming movie.

Fans of the Batfleck’s new Batmobile can also pick up a Hot Wheels edition ($25) of the superhero ride, featuring a die-cast chassis and body, rubber tires and neato machine guns and missile launchers — all encased in limited-edition packaging.

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Mattel has a new Barbie line coming in the spring, and at their booth the company is showcasing a doll based on actress Gal Gadot’s Wonder Woman from Dawn of Justice. Standing 12 inches tall and featuring a sword, shield, tiara, bulletproof bracelets and her signature lasso of truth, Wonder Woman is part of the Barbie movie collection along with Superman and Batman.

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And the Mattel booth is slated to display a life-sized Hot Wheels build of a Batman v Superman Twin Mill car designed to celebrate the film. Graphics on the car are inspired from the film suits of both heroes, and a die-cast toy version of the vehicle will be on sale in the spring as part of a movie-inspired Hot Wheels line.

 

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