Tag Archives: McDonald’s

McDonald’s Creates Re-engineered Straws For Shamrock Season

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McDonald’s USA today changed the world (of shake-drinking) with a limited-edition straw designed by a team of aerospace and robotic engineers.

The Chocolate Shamrock Shake, one of four new seasonal McCafé beverages, has dual layers of delicious chocolate shake below Shamrock Shake. The new recipe presented McDonald’s a unique challenge to reinvent the shake experience. To deliver the ideal flavor ratio of 50% chocolate and 50% mint in each sip, versus enjoying each flavor separately with a traditional straw, McDonald’s turned to highly-qualified engineering firms. JACE and NK Labs created the probably-more-revolutionary-than-actually-needed Suction Tube for Reverse Axial Withdrawal (the STRAW). The STRAW’s j-shape provides optimal flavor flow dynamics.

Due to the STRAW’s unique design, only 2,000 were produced in time for Shamrock season. The STRAW will be available in select participating restaurants with the purchase of a Chocolate Shamrock Shake. Visit mcdonalds.mwnewsroom.com/US to learn where and when the lucky few will be distributed. And, like the seasonal offering of the McCafé Shamrock Chocolate offerings, the STRAW is also available for a limited time.

The Chocolate Shamrock Shake is one of four new mint and chocolate flavored McCafé beverages now available at McDonald’s locations nationwide for a limited time.

Those beverages include:

Chocolate Shamrock Shake: Vanilla soft serve and chocolate flavored syrup under the original mint flavored Shamrock Shake. Top it off with green sprinkles, whipped topping, and a cherry and it’s a match made in Shamrock heaven.

Shamrock Chocolate Chip Frappé: Made with an indulgent blend of chocolate chips and a hint of coffee, topped with green sprinkles, whipped topping, and tantalizing chocolaty drizzle.

Shamrock Mocha: Our classic Hot Mocha just got minty. Made with sustainably sourced espresso beans from Rainforest Alliance Certified farms, steamed whole or nonfat milk, mint and mocha flavored syrup, and topped with whipped topping and delicious chocolaty drizzle.

Shamrock Hot Chocolate: Our delicious Hot Chocolate now with cool mint flavor. Made with steamed whole or nonfat milk, mint and mocha flavored syrup, and topped with whipped topping and chocolaty drizzle.

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McDonald’s Big Mac Is Getting Even Bigger. And Smaller.

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For those who think the Big Mac is a bit too big, McDonald’s is coming out with the Mac Jr. For those who think the Big Mac isn’t quite big enough, McDonald’s is unveiling the Grand Mac.

McDonald’s said it’s going company-wide with the burgers after successful test markets earlier this year in Ohio and Dallas/Fort Worth.

The Big Mac is distinguished by the fact that it has two burger patties instead of one, and it also has the famous “special sauce.” The Grand Mac adds more beef to the two patties, totaling one-third of a pound of beef. The Mac Jr. has just one larger patty, loses the middle bun, but keeps the special sauce.

The Big Mac was invented in 1967 by Michael “Jim” Delligatti at his franchise in Uniontown, Pa. Delligatti, who eventually owned 48 franchises, died at age 98 in November, just weeks after McDonald’s first announced plans for the Grand Mac and Mac Jr.

This is the latest change from Steve Easterbrook, who became CEO in 2015. Easterbrook has experimented with fast food innovations, including self-order kiosks, mobile pay options, updated interior design and table service. He also pioneered the all-day breakfast menu, which has helped to drive revenue and profits.

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McDonald’s To Offer All Day Breakfast Beginning October 6, 2015

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McDonald’s Corp. is embarking on its biggest operational change in years as it tries to increase sales with plans to offer breakfast items all-day at its more than 14,300 U.S. restaurants starting October 6, 2015.

The move to all-day breakfast, which McDonald’s has been testing since March, was approved in a vote by franchisees last week and affirmed on Tuesday by a franchisee leadership council, the company said. It marks the latest new initiative under Chief Executive Steve Easterbrook, who took over on March 1 vowing to revamp the burger giant’s stale image and end a sales slump in its home market that began nearly three years ago.

McDonald’s customers for years have asked the company to sell breakfast items past the traditional 10:30 a.m. cutoff, but the challenges of cooking Egg McMuffins alongside Big Macs deterred the company. In an interview, McDonald’s USA President Mike Andres said it is the biggest strategic move the company has made since it rolled out its McCafe line of coffee and espresso drinks across the U.S. in 2009.

“This is the consumers’ idea. This is what they want us to do,” Andres said. “That’s why I think this could be the catalyst for our turnaround.”

The move could help McDonald’s franchisees who have struggled with slowing sales, though it also creates new costs and complexities. To address their concerns, McDonald’s began testing all-day breakfast about six months ago in San Diego and later in Nashville and Mississippi, and in June, convened a seven-member task force of franchisees to study a nationwide rollout.

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Meet McBike , An Innovative Product For Cyclists Who Enjoy McDonald’s

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While cycling and fast food don’t seem to go hand in hand, McDonald’s is climbing aboard with a neat packaging idea aimed at bicyclists who enjoy fast food on the run.

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Tribal Buenos Aires in Argentina came up with the McBike idea, which was implemented first in Denmark but seems to be spreading quickly around the globe.

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McDonald’s New Nanoblock Sets

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They only launched this week in Hong Kong, but already McDonald’s have sold out of their fun restaurant themed Nanoblocks sets.

The promotional items consisting of a Big Mac, fries, milkshake, apple pie, McFlurry and tiny McDonald’s restaurant, all built using the novelty toy blocks were individually on sale for $20HKD (around $2.50) when buying a meal and proved to be such a hit with customers that many outlets sold out immediately.

A limited number of extra units have been made available for purchase up until June 24 ($198HKD, or $25 for the full set).

Hopefully we will see a similar campaign in the US as these kitchy blocks would be equally popular here!

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BuzzFeed Tests Out Burgers & Other Items From The McDonald’s Secret Menu

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In this video, BuzzFeed tests out a variety of secret menu items from McDonald’s including the Monster Mac comprised of a Big Mac with eight meat patties and the Air, Land, & Sea, which is a Big Mac, a McChicken, and Filet-O-Fish combined into a single sandwich.

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Beware The Batman Happy Meal Toys Coming In October

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The Official McDonald’s Restaurant Website just announced that the next set of Happy Meal toy premiums will be based on the popular Beware The Batman Animated TV Series on the Cartoon Network.

The upcoming Beware the Batman Happy Meal Toys include 8 collectible Batman figures and accessories: Batman on Batcycle, wearable Batman eye mask, flying Batman figure, Batman with Batclaw and a posable Beware The Batman figurine.

Look for the toys in October.

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McDonald’s Introduces The Blitz Box

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McDonald’s, the nation’s fast-food giant is offering a multi-person boxed meal in the Kansas City market — the first time it has sold such a meal in the United States.

The Blitz Box, which includes two Quarter Pounders with cheese, two medium fries and 10 Chicken McNuggets with dipping sauces, sells for $14.99.

In total, the combo, which is meant to feed more than one person, serves up 1.75 pounds of food totaling 2,370 calories, 120 grams of fat (34 grams of it saturated) and 4,580 milligrams of sodium.

The promotion that began Sept. 2, is scheduled to run through the entire football season, says Lisa McComb, a McDonald’s spokeswoman. If it’s a hit, it could expand nationwide.

In addition to the Blitz Box, McDonald’s is also in the process of rolling out a steak option on its breakfast sandwiches and its gearing up for a big fall push of its chicken wings.

And to make it all easier to buy, the company is reportedly testing a mobile payment app at its Salt Lake City and Austin, Texas, stores.

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McDonald’s “Potato Holder” Allows Customers To Enjoy Fries While Driving

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McDonald’s Japan has created a special “potato holder” that enables drivers to enjoy fries without having to precariously balance them between their knees or take both hands off the wheel.

Starting April 24, patrons who purchase a value meal with a large order of fries will receive a free “potato holder.” The holder is red with the familiar golden arch logo and is made to fit in the cup holder of any car.  The campaign, which currently only takes place in Japan is expected to last until the end of May.

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