Tag Archives: McDonald’s

McDonald’s Opened A New Flagship Restaurant In Chicago That Resembles An Apple Store

McDonald’s newest restaurant is making a bold statement about the future of the chain.

McDonald’s opened a new flagship restaurant in Chicago. It’s a glassy, 19,000-square-foot building that looks more like an Apple Store than a fast-food restaurant — and that’s exactly what the company intended.

“We are proud to open the doors to this flagship restaurant, which symbolizes how we are building a better McDonald’s for our customers and the communities where they live,” McDonald’s President and CEO Steve Easterbrook said in a statement.

While the structure may be different, the Golden Arches are still present at the restaurant, which will be open 24 hours a day, seven days a week.

The restaurant features self-order kiosks, table service, mobile order and pay, and delivery — services that are becoming increasingly mainstream at McDonald’s locations across the US.

Table service and increased digital ordering options are part of McDonald’s “Experience of the Future” revamp. Currently, roughly 5,000 restaurants fit the qualifications, and McDonald’s plans to transform almost all restaurants by 2020.

The restaurant also highlights something else McDonald’s is pushing in an effort to remake its image: sustainability. It has more than 70 trees at the ground level, as well as on-site solar panels.

The restaurant was designed by the Chicago-based firm Ross Barney Architects. While not every McDonald’s is going to look quite so classy and glassy, the combination of more tech, table service, and an emphasis on sustainability provides a blueprint of what the fast-food giant wants to roll out across America.

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McDonald’s Unveils Collectible, Limited Edition MacCoin To Celebrate 50 Years of The Big Mac

To celebrate the 50th anniversary of the Big Mac, McDonald’s unveiled the MacCoin, a limited edition global currency backed by the internationally iconic Big Mac that fans across the world can get their hands on starting August 2 to share, collect or redeem. Beginning at lunch time on August 2, customers can receive a MacCoin with the purchase of a Big Mac at 14,000 participating restaurants across the U.S., while supplies last. Starting on August 3 through 2018, customers can redeem their MacCoin for a free Big Mac at participating McDonald’s restaurants in the U.S. and in more than 50 participating countries.

More than 6.2 million MacCoins will be distributed globally in more than 50 countries while supplies last. These commemorative coins feature five unique designs, each representing a decade of the Big Mac. Each MacCoin design pulls in elements from that time in history, nodding to art, music and pop culture, while the front-side of the MacCoin celebrates the 50th anniversary of the Big Mac. 

The MacCoin highlights:

– The ‘70s, showcasing the decade’s flower power
– The ‘80s alluding to pop art
– The ‘90s defined with bold, abstract shapes
– The early ‘00s specifically focusing on the technology that was at the forefront of the turn of the century
– The ‘10s MacCoin calling attention to the evolution of communication

In its 50 years, the legendary taste of the Big Mac has helped it achieve universal recognition and a lasting legacy. No matter where they live in the world, Big Mac fans recognize the two all-beef patties, special sauce, lettuce, cheese, pickles and onions on a sesame seed bun as the iconic burger with a flavor combination that’s just as craveable and delicious as the day it was introduced.

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Disney Toys Returning To McDonald’s Happy Meals

McDonald’s USA and The Walt Disney Company today announced a multi-year, non-exclusive agreement, to add more fun to family mealtime with Happy Meal cross-promotional campaigns in the United States.

This deal will be for select movies from Walt Disney Animation Studios, Pixar Animation Studios, Disney Live Action, Marvel Studios and Lucasfilm. The promotional alliance will begin in June with Incredibles 2, which arrives in theaters on June 15th, followed in the fall by Ralph Breaks the Internet: Wreck-It Ralph 2, which debuts in theaters November 21st.

McDonald’s recent “Commitment to Families” announcement is the latest in a series of customer-led changes that created new global nutrition criteria for Happy Meals, which will reduce calories, saturated fat, sodium and added sugar in many Happy Meal combinations. In June 2018, all Happy Meals offered on menu boards in the United States will be in line with Disney’s industry-leading nutrition guidelines.

“McDonald’s and Disney are two beloved family favorites and together with this alliance, we will create memorable moments for families,” said Morgan Flatley, McDonald’s USA Chief Marketing Officer.  “As we continue to build a better McDonald’s, this relationship combines ingenuity in food and entertainment to encourage more balanced meal selections in our Happy Meals and inspire families in fun and innovative ways.”

“McDonald’s commitment to balanced Happy Meals allows our two companies to collaborate on new ways to bring the magic of Disney to McDonald’s consumers,” said Tiffany Rende, Senior Vice President, Corporate Alliances, The Walt Disney Company.

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McDonald’s Is Bringing Szechuan Sauce Back For One Day And Here’s How You Can Get It 

McDonald’s announced that it will make Szechuan Sauce available at certain restaurants on October 7, 2017 following an outpouring of demand from fans and a certain cartoon…In the season three premiere of Rick and Morty, Rick ranted about the condiment.

“That’s my one-armed man. I’m not driven by avenging my dead family Morty, that was FAKE! I’m driven by finding that, McNugget Sauce,” he says in the episode. “I want that Mulan McNugget Sauce, Morty. That’s my series arc Morty! If it takes nine seasons, I want my McNugget dipping Szechuan Sauce, Morty!”

In July, McDonald’s sent the show creator Justin Roiland a 64-ounce jug of the sauce, which debuted in the summer of 1998 as a promotion for “Mulan.”

But how can you get your hands on Szechuan Sauce?  Read below from McDonalds:

“We’re giving away 1,000 limited-edition, hand numbered, screen-printed posters for all 10 sauces in our legendary lineup—including Szechuan Sauce. That’s right, collectible art, worthy of the pop-culture status fans have given their favorite sauces.

In addition, after nearly 20 years (and perhaps a bit of time travel) we’re even doing the impossible…

On Oct 7, together with the collectible sauce-themed posters, we’re also giving away a one-time only, limited-edition, run of Szechuan Sauce in select restaurants. And when we say limited, we mean really, really limited!

Want a chance to get your hands on some of this sweet (and sour, and savory, and tangy, and spicy, and tart, and…) artwork? Find participating McD’s nearest you HERE.

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Introducing The Frork: McDonald’s Latest Invention

Today, McDonald’s revealed the Frork, a quasi-utensil, fry-fork hybrid designed solely for scooping up the quality ingredients that may fall while eating a new Signature Crafted Recipes sandwich.

McDonald’s is continuing to raise the bar with the national rollout of its Signature Crafted Recipes sandwiches, which feature premium ingredients and unique flavor combinations, including Pico Guacamole, Sweet BBQ Bacon and Maple Bacon Dijon. Each sandwich is served with delicious toppings for customers to enjoy, even when they fall out. McDonald’s is tackling this so-called dilemma with the Frork, a silicone fork-shaped utensil topped with an opening where the customer can insert three-to-four World Famous Fries. The fries become the prongs of the Frork — edible, utilitarian and desperately innovative.

To announce the Frork, McDonald’s turned to legendary pitchman Anthony Sullivan, who shares McDonald’s passion for solving consumer problems with unique products. Sullivan recently starred in McDonald’s first-ever infomercial, which aired in New York on Sunday, April 30th.

The Frork works with all three new Signature Crafted Recipes — premium sandwiches that put flavor at the forefront, also giving customers a choice through recipe, protein and bun selection. Signature Crafted Recipes are available for an average price of $4.99 – $5.19 at participating McDonald’s.

– Pico Guacamole: Smooth and creamy meets chunky and spicy with white cheddar cheese, guacamole made with 100% Hass avocados, freshly prepared Pico de Gallo, crisp leaf lettuce and creamy buttermilk ranch sauce made with real buttermilk and sour cream blended with shallots, garlic and spices. Served with a fresh lime wedge.

– Sweet BBQ Bacon: Sweet BBQ meets savory, with grilled onions, thick-cut Applewood smoked bacon, creamy white cheddar, delicious BBQ sauce, all topped with golden crispy onions.

– Maple Bacon Dijon: A satisfying combination of sweet and savory, with grilled onions, thick-cut Applewood smoked bacon with sweet maple seasoning, white cheddar, crisp leaf lettuce and a creamy Dijon sauce.

The Frork and Signature Crafted Recipes can be found near you:

Starting April 30, the people can all 1-844-MCD-FRORK (1-844-623-3767) to learn how to get the Frork and coupons to try all three Signature Crafted Recipes. On May 5, Frorks will be given away at select McDonald’s locations nationwide with the purchase of a Signature Crafted Recipes sandwich, while supplies last. Customers can call the same toll-free line or visit McDonalds.com to find the nearest participating McDonald’s.

Finally, from May 4 – May 8, with the purchase of a Signature Crafted Recipes sandwich, customers will receive a free medium fry and soft drink at participating McDonald’s.

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McDonald’s Creates Re-engineered Straws For Shamrock Season

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McDonald’s USA today changed the world (of shake-drinking) with a limited-edition straw designed by a team of aerospace and robotic engineers.

The Chocolate Shamrock Shake, one of four new seasonal McCafé beverages, has dual layers of delicious chocolate shake below Shamrock Shake. The new recipe presented McDonald’s a unique challenge to reinvent the shake experience. To deliver the ideal flavor ratio of 50% chocolate and 50% mint in each sip, versus enjoying each flavor separately with a traditional straw, McDonald’s turned to highly-qualified engineering firms. JACE and NK Labs created the probably-more-revolutionary-than-actually-needed Suction Tube for Reverse Axial Withdrawal (the STRAW). The STRAW’s j-shape provides optimal flavor flow dynamics.

Due to the STRAW’s unique design, only 2,000 were produced in time for Shamrock season. The STRAW will be available in select participating restaurants with the purchase of a Chocolate Shamrock Shake. Visit mcdonalds.mwnewsroom.com/US to learn where and when the lucky few will be distributed. And, like the seasonal offering of the McCafé Shamrock Chocolate offerings, the STRAW is also available for a limited time.

The Chocolate Shamrock Shake is one of four new mint and chocolate flavored McCafé beverages now available at McDonald’s locations nationwide for a limited time.

Those beverages include:

Chocolate Shamrock Shake: Vanilla soft serve and chocolate flavored syrup under the original mint flavored Shamrock Shake. Top it off with green sprinkles, whipped topping, and a cherry and it’s a match made in Shamrock heaven.

Shamrock Chocolate Chip Frappé: Made with an indulgent blend of chocolate chips and a hint of coffee, topped with green sprinkles, whipped topping, and tantalizing chocolaty drizzle.

Shamrock Mocha: Our classic Hot Mocha just got minty. Made with sustainably sourced espresso beans from Rainforest Alliance Certified farms, steamed whole or nonfat milk, mint and mocha flavored syrup, and topped with whipped topping and delicious chocolaty drizzle.

Shamrock Hot Chocolate: Our delicious Hot Chocolate now with cool mint flavor. Made with steamed whole or nonfat milk, mint and mocha flavored syrup, and topped with whipped topping and chocolaty drizzle.

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McDonald’s Big Mac Is Getting Even Bigger. And Smaller.

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For those who think the Big Mac is a bit too big, McDonald’s is coming out with the Mac Jr. For those who think the Big Mac isn’t quite big enough, McDonald’s is unveiling the Grand Mac.

McDonald’s said it’s going company-wide with the burgers after successful test markets earlier this year in Ohio and Dallas/Fort Worth.

The Big Mac is distinguished by the fact that it has two burger patties instead of one, and it also has the famous “special sauce.” The Grand Mac adds more beef to the two patties, totaling one-third of a pound of beef. The Mac Jr. has just one larger patty, loses the middle bun, but keeps the special sauce.

The Big Mac was invented in 1967 by Michael “Jim” Delligatti at his franchise in Uniontown, Pa. Delligatti, who eventually owned 48 franchises, died at age 98 in November, just weeks after McDonald’s first announced plans for the Grand Mac and Mac Jr.

This is the latest change from Steve Easterbrook, who became CEO in 2015. Easterbrook has experimented with fast food innovations, including self-order kiosks, mobile pay options, updated interior design and table service. He also pioneered the all-day breakfast menu, which has helped to drive revenue and profits.

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McDonald’s To Offer All Day Breakfast Beginning October 6, 2015

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McDonald’s Corp. is embarking on its biggest operational change in years as it tries to increase sales with plans to offer breakfast items all-day at its more than 14,300 U.S. restaurants starting October 6, 2015.

The move to all-day breakfast, which McDonald’s has been testing since March, was approved in a vote by franchisees last week and affirmed on Tuesday by a franchisee leadership council, the company said. It marks the latest new initiative under Chief Executive Steve Easterbrook, who took over on March 1 vowing to revamp the burger giant’s stale image and end a sales slump in its home market that began nearly three years ago.

McDonald’s customers for years have asked the company to sell breakfast items past the traditional 10:30 a.m. cutoff, but the challenges of cooking Egg McMuffins alongside Big Macs deterred the company. In an interview, McDonald’s USA President Mike Andres said it is the biggest strategic move the company has made since it rolled out its McCafe line of coffee and espresso drinks across the U.S. in 2009.

“This is the consumers’ idea. This is what they want us to do,” Andres said. “That’s why I think this could be the catalyst for our turnaround.”

The move could help McDonald’s franchisees who have struggled with slowing sales, though it also creates new costs and complexities. To address their concerns, McDonald’s began testing all-day breakfast about six months ago in San Diego and later in Nashville and Mississippi, and in June, convened a seven-member task force of franchisees to study a nationwide rollout.

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Meet McBike , An Innovative Product For Cyclists Who Enjoy McDonald’s

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While cycling and fast food don’t seem to go hand in hand, McDonald’s is climbing aboard with a neat packaging idea aimed at bicyclists who enjoy fast food on the run.

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Tribal Buenos Aires in Argentina came up with the McBike idea, which was implemented first in Denmark but seems to be spreading quickly around the globe.

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McDonald’s New Nanoblock Sets

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They only launched this week in Hong Kong, but already McDonald’s have sold out of their fun restaurant themed Nanoblocks sets.

The promotional items consisting of a Big Mac, fries, milkshake, apple pie, McFlurry and tiny McDonald’s restaurant, all built using the novelty toy blocks were individually on sale for $20HKD (around $2.50) when buying a meal and proved to be such a hit with customers that many outlets sold out immediately.

A limited number of extra units have been made available for purchase up until June 24 ($198HKD, or $25 for the full set).

Hopefully we will see a similar campaign in the US as these kitchy blocks would be equally popular here!

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