How many times have you purchased an item strictly based on the packaging? Probably quite a few times. Here are some examples of creative packaging that utilize elements such as striking graphics, attractive colors and unusual shapes that catch the attention of consumers.
Nike Shoe Stadium Packaging
To promote the new Colgate Max Night variant local pizzerias were supplied with special Colgate-branded boxes for their dinner deliveries. The inside of the box was designed to look like the inside of a mouth. The message reminded people to use Colgate max night so their dinner breath does not become their morning breath.
Ford chose a Matchbox to promote their Ranger Extreme, a limited edition truck featuring an expandable cargo bed.
The benefit of City Harvest is demonstrated as the empty stomach bags are filled with food. The bags are supplied to supermarkets, grocery stores, etc.
Six Feet Under DVD Box
Sharpen the Parmesan Pencil with the enclosed sharpener and you have delicious, fresh slices of Parmesan cheese for your meal. Using a scale on the pens it’s easy to tell how much grated Parmesan Pencil you need for each dish and you can even see how many calories each serving contains.
Kohlberg, the largest bread manufacturer in Denmark is the proud sponsor of The Danish Cancer Society’s big annual event to fight breast cancer. They tasked Envision with designing a packaging idea for their rye bread buns that would increase both awareness and sales.
Tommaso Ceschi designed this innovative Mr. Clean packaging which can act as a cleaning detergent container and a dumbbell.