Tag Archives: Packaging

Chew On This…Goodbye Bazooka Joe Comics After 59 years

bazooka-joe

First Twinkies and now this…

As part of an overhaul of its logo and packaging, the 65-year-old Bazooka bubblegum is replacing its red, white and blue color scheme and dropping the tiny Bazooka Joe comic strip that’s wrapped each piece of the pink candy since 1953.

The new fuchsia and yellow with graffiti-inspired splattered paint packaging will begin arriving in stores in January as part of an effort by Topps Company subsidiary Bazooka Candy Brands to revive plummeting sales (from $17 million in 2007 to a projected $8.8 million this year).

The new design is already a hit among retailers, with Target, 7-Eleven and Kroger now agreeing to stock the gum in early 2013.

bazooka-packaging

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Creative Packaging Ideas

How many times have you purchased an item strictly based on the packaging? Probably quite a few times. Here are some examples of creative packaging that utilize elements such as striking graphics, attractive colors and unusual shapes that catch the attention of consumers.

Rellana Wool

NYC Spaghetti

Nike Shoe Stadium Packaging

To promote the new Colgate Max Night variant local pizzerias were supplied with special Colgate-branded boxes for their dinner deliveries. The inside of the box was designed to look like the inside of a mouth. The message reminded people to use Colgate max night so their dinner breath does not become their morning breath.

Ford chose a Matchbox to promote their Ranger Extreme, a limited edition truck featuring an expandable cargo bed.

 

The benefit of City Harvest is demonstrated as the empty stomach bags are filled with food. The bags are supplied to supermarkets, grocery stores, etc.

Six Feet Under DVD Box

Dino Gum

Sharpen the Parmesan Pencil with the enclosed sharpener and you have delicious, fresh slices of Parmesan cheese for your meal. Using a scale on the pens it’s easy to tell how much grated Parmesan Pencil you need for each dish and you can even see how many calories each serving contains.

Kohlberg, the largest bread manufacturer in Denmark is the proud sponsor of The Danish Cancer Society’s big annual event to fight breast cancer. They tasked Envision with designing a packaging idea for their rye bread buns that would increase both awareness and sales.

Pansonic Headphones

Tommaso Ceschi designed this innovative Mr. Clean packaging which can act as a cleaning detergent container and a dumbbell.

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MIT’s LiquiGlide Solves Ketchup Bottle Frustrations

A team at MIT’s Varanasi Research Group has created LiquiGlide – an FDA approved surface coating that liberates all of the ketchup, mayonnaise or other condiments from a glass or plastic bottle.

The research came in second in MIT’s $100K Entrepreneurship Challenge.

Traditionally, there’s still a bunch of food left in the bottle when you throw it out. By MIT’s calculations, about 1 million pounds of food gets thrown out each year worldwide. Also, those squeeze bottles need a big cap. By eliminating the need for such a big cap, we would save 25,000 tons of petroleum-based plastics each year.

The coating could be on the market within two to three years and beyond condiments, it could prove useful in containers for shampoos and lotions.

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Pepsi Brings Back Michael Jackson In Ads

Today Pepsi Co. announced its deal with the estate of Michael Jackson to use the late pop star’s image for its new global marketing push. The nature of the promotion will vary by country, but will include a TV ad, special edition cans bearing Jackson’s image and chances to download remixes of some of Jackson’s most famous songs.

Besides the one billion Michael Jackson Bad 25 cans due to start rolling out in late May, the Pepsi promotion will include live events and opportunities for fans to get special-edition merchandise.

The partnership coincides with the 25th anniversary of Jackson’s multi-platinum BAD album and record-breaking tour, around which the Michael Jackson Estate and Sony Music have celebratory projects underway.

To celebrate Jackson’s incredible contribution to pop music, Pepsi, Sony Music and the Estate of Michael Jackson have teamed up to share new mixes of legendary Michael Jackson music from the BAD album with fans around the world.

Pepsi will feature iconic silhouette imagery of the King of Pop on cans with the launch of collectible limited edition can designs. Pepsi will also run contests in markets around the world giving fans the opportunity to win merchandise including, a limited number of jackets inspired by the original staff BAD tour jackets and tickets to Michael Jackson THE IMMORTAL World Tour by Cirque du Soleil, the #1 touring show in North America.

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Pepsi To Release New Skinny Can

Can a soda can be sassy? Pepsi thinks so. Diet Pepsi will soon be available in a “taller, sassier new Skinny Can” that the company says is a “celebration of beautiful, confident women.

The new can — which stands just more than six inches in height — will make its debut at New York’s Fall 2011 fashion week later this month, but it won’t hit stores until March. “Our slim, attractive new can is the perfect complement to today’s most stylish looks,” said Jill Beraud, chief marketing officer at Pepsi. “We’re excited to throw its coming-out party, during the biggest celebration of innovative design in the world.”

The new look will be rolled out with an assist from Simon Doonan — the fashion commentator famous for his store window displays — who will unveil a “special collaboration” in New York on Feb. 11.

“Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns, and we’re proud to continue that tradition,” Beraud said.

For consumers who prefer their soda cans to be the traditional short and fat product — no need to worry. A Pepsi spokeswoman confirmed the old model will remain on shelves.

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Qrapping Paper

Even terrible gifts are worth opening when they’re wrapped in Qrapping Paper ($20 for 2 sheets) the world’s most interactive wrapping paper. Behind each QR code is an original holiday video that can’t be seen anywhere else. Over 50 in all, turning any gift into a tiny holiday film festival. To view the videos simply open your barcode scanning app on your smartphone.

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Tube-Free Toilet Paper

The toilet paper roll is about to undergo its biggest change in 100 years: going tubeless. On Monday, Kimberly-Clark, one of the world’s biggest makers of household paper products, will begin testing Scott Naturals Tube-Free toilet paper at Walmart and Sam’s Club stores throughout the Northeast.

If sales take off, it may introduce the eco friendly line nationally and globally — and even consider adapting the technology into its paper towel brands.

The holes in the rolls aren’t perfectly round but they do fit over TP spindles and come with this promise: Even the last piece of toilet paper will be usable — without glue stuck on it.

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Kellogg’s Should Consider The Canister

The cereal box has not changed its design in over 70 years. Consumers have complained for years about their dislike in opening the bag inside the breakfast boxes because cereal frequently ended up everywhere but in their bowl. The bags couldn’t be securely closed, resulting in stale product and once the bag was opened the cereal amount was much less than the box size indicated.

The retailer Target took all of this into account for their Archer Farms Linearpak cereal container which has a unique oval tubular shape with a custom-designed polypropylene hinged overcap for easy pouring. The cap hugs the rim of the container keeping the cereal fresh after the package has been opened.

Sonoco, a global manufacturer of industrial and consumer products began work to develop the package after Target asked the Company for a newly designed cereal package to address customer’s concerns about traditional cereal containers.

In my opinion, other cereal manufacturers should take note and create similar packaging. The benefits would include honesty in packaging, longevity of product, cost savings in shipments and ease of pouring.

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Meet PUMA’s Clever Little Bag: The Smartest Shoebox Ever

PUMA recently introduced cutting-edge sustainable packaging that will reduce the paper used for shoeboxes by 65% and carbon emissions by 10,000 tons per year. PUMA partnered with designer Yves Béhar, of San Francisco based fuseproject, to rethink the way the millions of pairs of shoes that it sells each year are packaged — less packaging means fewer raw materials, less use of water and energy to produce, and less weight to ship and to be disposed of.

Béhar designed a “Clever Little Bag” to replace the cardboard shoebox with a re-usable shoe bag, that protects each pair of shoes from damage from the point it leaves the factory until the consumer takes it home — thus generating savings on the production side due to less material used, reducing weight during transport and eliminating the need for extra plastic carrier bags. As a result of the 65% paper reduction through the “Clever Little Bag” concept PUMA will reduce water, energy and diesel consumption on the manufacturing level by more than 60% per year.

By switching out current plastic and paper shopping bags in PUMA stores and replacing them with sustainable biodegradable bags the sportlifestyle company is looking to save another 192 tons of plastic and 293 tons of paper annually.

The retail launch of the new packaging and distribution system is planned for the second half of 2011.


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TustoCorp Products

Last weekend, TrustoCorp, randomly placed one hundred subversively branded products onto the shelves and in the aisles of bodegas, delis, and Kmarts throughout New York City.

Slyly slipped in with existing stock, these modified consumer products are designed to confuse, entertain and make consumers think.

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