The cereal box has not changed its design in over 70 years. Consumers have complained for years about their dislike in opening the bag inside the breakfast boxes because cereal frequently ended up everywhere but in their bowl. The bags couldn’t be securely closed, resulting in stale product and once the bag was opened theContinue reading “Kellogg’s Should Consider The Canister”
PUMA recently introduced cutting-edge sustainable packaging that will reduce the paper used for shoeboxes by 65% and carbon emissions by 10,000 tons per year. PUMA partnered with designer Yves Béhar, of San Francisco based fuseproject, to rethink the way the millions of pairs of shoes that it sells each year are packaged — less packagingContinue reading “Meet PUMA’s Clever Little Bag: The Smartest Shoebox Ever”
Last weekend, TrustoCorp, randomly placed one hundred subversively branded products onto the shelves and in the aisles of bodegas, delis, and Kmarts throughout New York City. Slyly slipped in with existing stock, these modified consumer products are designed to confuse, entertain and make consumers think.
HERE are some clever shopping bags that were used in advertising campaigns by various companies from around the world. The handles of this shopping bag are made of transparent fishing line, which makes it appear as though it is being held without handles.
In 2010, SunChips says it will introduce the first fully compostable chip bag, designed to fully decompose in about 14 weeks when placed in a hot, active compost heap – as illustrated in this promo video. Today, SunChips says that 33% of every 10 1/2 oz. size bag is made with renewable, plant-based materials. (ThanksContinue reading “SunChips Plans 100% Compostable Chip Bag”
Kellogg’s is testing out the idea of making cereal boxes shorter and wider to save room in your cupboard and fit more on store shelves. I like the idea because my wife cannot reach the top shelf where the cereal currently resides and now she can have her Raisin Bran Crunch whenever she wants.
The Frustration-Free Package (on the left) is recyclable and comes without excess packaging materials such as hard plastic clamshell casings, plastic bindings, and wire ties. It’s designed to be opened without the use of a box cutter or knife and will protect your product just as well as traditional packaging (on the right). Products withContinue reading “Amazon Introduces Frustration-Free Packaging”
A simple change to the design of the gallon milk jug, adopted by Wal-Mart and Costco, seems made for the times. The jugs are cheaper to ship and better for the environment, the milk is fresher when it arrives in stores, and it costs less. What’s not to like? Plenty, as it turns out. TheContinue reading “Milk Jug Gets A Makeover”