Tag Archives: Potato Chips

Lay’s Releasing 8 Regionally Inspired Potato Chip Flavors

Lay’s is releasing eight new potato chip flavors that are regionally inspired and the bags will be in grocery stores from July 30th through September 23rd.

The new flavors are:

Cajun Spice: Inspired by the flavors of the Gulf Coast, and the flavor celebration will take place at the Louisiana Shrimp & Petroleum Festival in Morgan City, LA., from August 31 – September 2.

Chili Con Queso: Inspired by the Tex-Mex of the Southwest. The flavor celebration will take place at the Houston Food Fest on August 18.

Chesapeake Bay Crab Spice: Inspired by the Atlantic. The flavor celebration will take place at Chesapeake Crab & Beer Festival in National Harbor, MD., on August 18.

Deep Dish Pizza: Inspired by the Midwest. The flavor celebration will take place at Navy Pier in Chicago, IL., on August 11.

Fried Pickles with Ranch: Another Midwest inspiration. The flavor celebration will take place at Missouri State Fair in Sedalia, MO., from August 16 – 18.

New England Lobster Roll: Obviously inspired by the Northeast. The flavor celebration will take place at Maine Lobster Festival in Rockland, ME., from August 1 – 5.

Pimento Cheese: Inspired by “Sunday socials” and the southern charm. The flavor celebration will take place at Shrimp & Grits Festival at Jeckyll Island, GA., from September 14 – 16.

Thai Sweet Chili: Inspired by the Pacific Northwest. The flavor celebration will take place at Bite of Seattle, WA., from July 20 – 22.

Lay’s is also bringing back favorites from past years, including West Coast Truffle Fries in the west, Lay’s Ketchup in the northeast and Lay’s Wavy Fried Green Tomato in the Southeast.

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Submit The Next Great Potato Chip Flavor Idea For The Chance To Win $1 Million Dollars

Back by popular demand, Lay’s announced the return of its “Do Us A Flavor” contest, which invites fans nationwide to submit their ideas for the next great potato chip flavor for the chance to win a $1 million grand prize.  

Building on its previous success, this year’s contest offers Lay’s consumers even more opportunities to demonstrate their passion and creativity for potato chip flavors. Fans will now be able to choose from three potato chip forms – Lay’s Original, Lay’s Kettle Cooked and/or Lay’s Wavy – for their flavor ideas, and this time around, a fourth finalist flavor will be created and brought to store shelves. 

Submissions are now open at www.dousaflavor.com. Here is the flavor that I created that incorporates America’s favorite comfort food, grilled cheese, bacon and tomato soup. You can vote for my flavor HERE.

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