If you’ve missed the adventures of Indiana Jones, your time has come. Ahead of the latest film, “Indiana Jones and the Dial of Destiny,” here are some exciting new “Indiana Jones”-inspired products. Reyn Spooner’s hand-illustrated vignettes portray some of Indy’s most iconic moments, all on a breezy Hawaiian-style shirt. Available today, the “Raiders of theContinue reading “Pick Up These New ‘Indiana Jones’-Inspired Products For Your Next Adventure”
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How To Name A Product, From The Man Behind Swiffer And BlackBerry
Swiffer, BlackBerry, Febreze, Dibs, Dasani– all these brands have one thing in common. They are products named by a small firm in Sausalito, California, called Lexicon Branding. The firm, founded by David Placek, has invested heavily in an area of linguistics called “sound symbolism,” which tracks the associations evoked by specific letters, across languages andContinue reading “How To Name A Product, From The Man Behind Swiffer And BlackBerry”