Tag Archives: Scholastic

Scholastic’s New Headquarters Is Unlike Any Corporate Office You’ve Ever Seen

Clifford the Big Red Dog, Harry Potter, and Captain Underpants are staples of any kid’s bookshelf, courtesy of the New York-based book publisher Scholastic. So when the publisher redesigned its headquarters in 2018, it was only natural to decorate the walls with these famed characters.

But that posed a problem: children’s book illustrations look fantastic in context, but they can seem childish when blown up on the walls of a publishers’ office. “It looks great small, in a book, but if you blow it up on vinyl it becomes tacky looking,” says Paula Scher, the Pentagram partner who designed a series of supergraphics for Scholastic’s HQ in New York. “It feels like a promotional piece in a store–if you were at a retail [store] and they blew up a giant image from the book that’d be on some kind of cheesy stand that you threw out in five minutes.”

To elevate the classic imagery, Scher decided to approach the space as if it were a contemporary art gallery and then display each illustration in the style of a modern art piece. A Harry Potter illustration, which decorates the ceiling above the receptionist desk, looks almost like stained glass–a stylistic nod to U.K. artists Gilbert and George. An illustration of the crime-fighting characters Dog Man and Cat Kid looks like a giant comic book, inspired by pop artist Roy Lichtenstein.

Others are just downright playful. The Magic School Bus comes to life in the form of a giant yellow pegboard with 15,000 dowels. Clifford the Big Red Dog’s portraits are actually shaggy with red fur. A large sculpture of Captain Underpants explodes through one of the walls. In fact, that wasn’t Scher’s original vision. “I wish I could have had Captain Underpants completely as Jeff Koons,” she says, though ultimately she decided that the reference wouldn’t come across to her audience.

Beyond the graphics, Scher’s crowning glory in the space is the reception desk, which is encased in what looks like a floating bookshelf. The 800 books are all replicas of titles from the Scholastic library, with Pentagram-designed fonts along their multi-colored spines.

To achieve the illusion that they’re floating, the Pentagram team pinned all of the books to the desk itself, making the appearance as magical as the contents. “Those are their heroes on the shelves,” Scher says.

    

Fast Company Story Link HERE.

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Brian Selznick To Illustrate Seven New Covers For Scholastic To Celebrate 20 Years Since The US publication of Harry Potter & The Sorcerer’s Stone

As part of a year-long campaign to commemorate the publication of the first Harry Potter book in the US, the new paperback versions of the Harry Potter series will be released in July, to be followed by a collectible boxed set in September.

The editions will boast brand-new cover designs by Brian Selznick – the Caldecott Medal-winning artist responsible for the acclaimed book The Invention of Hugo Cabret, which was so memorably turned into the Martin Scorsese movie Hugo… a film that went on to scoop up 11 Academy Award nominations, including Best Picture.

‘I’m a big Harry Potter fan and it is an incredible honor to illustrate J.K. Rowling’s iconic series,’ says Brian. ‘I am thrilled to play a part in this exciting 20th anniversary celebration and look forward to meeting Harry Potter fans and readers across the country.

The Invention of Hugo Cabret isn’t the only work of Brian’s that’s been turned into a movie: his book Wonderstruck was adapted last year, with him also penning the screenplay. Before becoming a children’s book illustrator he worked as a puppeteer and set designer, which seems an appropriate background for someone later asked to bring the wizarding world to life.

These new editions aren’t the only treat for Stateside fans this year. The 20th anniversary of the US publication of Harry Potter and the Sorcerer’s Stone will be marked with celebrations at bookstores, libraries, schools and festivals, as well as the arrival on American shores of Harry Potter and the Cursed Child on Broadway in April, and the British Library exhibition Harry Potter: A History of Magic at the New-York Historical Society in October. And Fantastic Beasts: The Crimes of Grindelwald will open in cinemas in November, too.

To find out more about the release of the new 20th anniversary editions of the Harry Potter books, visit scholastic.com.

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Scholastic Debuts Kazu Kibuishi’s Latest Paperback Cover For Harry Potter And The Chamber of Secrets

Today at BookExpo America in New York City, Scholastic unveiled Kazu Kibuishi’s new cover for the trade paperback edition J.K. Rowling’s Harry Potter and the Chamber of Secrets.

The publisher turned to the acclaimed creator of Copper, Daisy Kutter and Amulet to illustrate seven new covers to commemorate the 15th anniversary of the U.S. debut of Rowling’s beloved fantasy series.

Each cover will depict a memorable scene from the respective book; in this case, it’s Harry and the Weasley brothers riding in the flying car.

The entire collection will be released in September as a boxed set.

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