Tag Archives: Toys

Tru Kids Brands Bringing Toys“R”Us Stores Back To The United States

Tru Kids Brands, the proud parent of the Toys“R”Us brand will bring Toys“R”Us stores back to the United States this holiday season. Tru Kids and b8ta, the software-powered experiential retailer have entered into a joint venture to launch a new store experience that will deliver the hottest toy products and brands, carefully curated and showcased in highly immersive smaller-format spaces.

The first two new Toys“R”Us stores will open this holiday season, located in The Galleria in Houston, Texas, a Simon Mall, and in Westfield Garden State Plaza in Paramus, New Jersey. Brand partners and experiences will be announced in the coming weeks.

The new Toys“R”Us stores will serve as must-visit destinations for kids to learn, play, and fall in love with the latest and most popular toys, and for parents to have fun with their children and ignite their own childlike sense of play. The stores will be highly interactive with new events and activities every day, from seeing toys displayed out of the box to test before making a purchase, to visiting different brand stations to driving learning through play embracing STEAM, or just having fun with Geoffrey the Giraffe in the open playspace. 

Using b8ta’s innovative experiential retail model, brands will showcase their products in an interactive, playground-like environment, creating an entirely new retail experience centered around product discovery and engagement. Brands also will have the opportunity to design custom experiences and branded shops to help them create memorable experiences for parents and children. This experiential retail environment will leverage b8ta’s Retail as a Service (RaaS) platform, which enables brands to actively manage their in-store experiences and measure how offline experiences translate into online sales.

The companies plan to open additional locations in prime, high-traffic retail markets within the U.S. over the course of 2020. To learn more about Toys“R”Us, and stay in the know about new store openings and offers, visit www.toysrus.com.

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Hasbro HyperReal Darth Vader Figure

This fall, Hasbro is launching HyperReal Darth Vader, an action-figure that is the stuff of dreams for anyone who has ever played with and loved Star Wars toys. Living up to its line’s namesake, it looks astonishingly real — and that was the goal. The idea was sparked from the ever-growing popularity of toy photography on Instagram, and figuring out a way to remove one irksome visible element that breaks the fantasy of realism: action-figure joints.

“It made it a direct correlation with it being a toy versus being something real,” says Sam Smith, design manager of Star Wars. “We strived to remove that piece, to start to blur the lines between reality.”

Here is the full product description:

Featuring super realistic detailing and articulation, along with an exterior skin and interior skeletal structure for seamless posing, Star Wars The Black Series Hyperreal figures let fans recreate galactic scenes with a faithfulness to the Star Wars entertainment that includes the Star Wars comics, movies, and animated series. The minute, entertainment-inspired Star Wars details and 8-inch-scale make these figures an impressive addition to any Star Wars figure collection. Includes: figure, 8 accessories, and figure stand.

Pre-order HERE for $79.99.

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HasLab Transformers: War For Cybertron Unicron Crowdfunding Revealed

Ahead of San Diego Comic-Con, Hasbro revealed their largest Transformers figure ever – The Lord of Chaos. The Planet Eater. The Chaos Bringer – Unicron! After last year’s crowdfunding success, HASLAB is back with this exciting new creation – the first ever Transformers Haslab project – Transformers: War For Cybertron Unicron.

Unicron stands alone as the most menacing figure in Transformers lore, capable of devouring entire worlds and civilizations. He debuted in the 1986 film Transformers: The Movie and his insatiable appetite nearly brought the entire universe to its knees. But his legacy transcends both space and time.

The gigantic Unicron would be the largest Transformers figure ever created, taking the title from the previous record-holder, Fortress Maximus. Artists and designers from Takara Tomy and Hasbro are working to capture the intricate details and features of the relentless Chaos Bringer to make this the most accurate Unicron fans have ever seen.

In his immense robot mode, this version of Unicron is over 27” tall and has more than 50 points of articulation. Includes fine pose-ability, such as movable eyes, fingers, mouth, and even teeth. He converts into a terrifying planet mode that is a stunning 30” in diameter. The planet mode features the iconic planet-eating jaws, geared to open so Unicron can devour unassuming worlds. The planet mode also features a series of posable planetary rings. Comes with a stand for posing both planet & robot mode.

If this campaign is backed with a minimum 8,000 backers before August 31, 2019 at 11:59 PM EST, fans will be able to awaken the mighty Unicron!

To support this campaign for Transformers: War For Cybertron Unicron head to the HasLab tab on HasbroPulse.com.

Transformers: War For Cybertron Unicron (Age: 16+) is priced at $574.99 and will be available in early 2021.

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Hasbro’s Next Crowdfunding Project Is A 38″ Tall Sesame Street Cookie Monster

Hasbro announced an exciting new Pulse HASLAB project that gives Sesame Street fans the opportunity to bring home the ultimate collector’s item: a full-sized, poseable replica of Cookie Monster.

In celebration of Sesame Street’s 50th anniversary, fans will have the chance to own this realistic Cookie Monster replica by backing the item via HASLAB, Hasbro’s crowdsourcing initiative designed to target fans directly by putting dream products into their hands. With enough fan support the item will go into production in 2020.

Cookie Monster has been a cherished fan favorite for decades, and fans of Sesame Street will revel in the joy and magic of being able to own their own version of the beloved character. The HASLAB Cookie Monster will be a poseable full-body replica armature. Significant in both size and realism, this Cookie Monster stands 38-inches tall and comes complete with premium retro packaging, two original artwork lithographs and a Certificate of Authenticity.

Beginning today, fans can head to https://hasbropulse.com/products/cookie-monster to back the HASLAB Cookie Monster for $299.99. For Cookie Monster to go into production, HASLAB must meet a minimum quantity of 3,000 backers by August 25, 2019. Once the campaign is fully backed, Hasbro will deliver final products to fans in 2020.

HASLAB is Hasbro’s fan driven platform that aspires to put dream products into the hands of fans. In 2018, more than 8,800 fans successfully funded the first HASLAB campaign, Jabba’s Sail Barge.

Fans can get more information and receive updates on the project status by visiting https://hasbropulse.com/products/cookie-monster and following @Hasbro on social media.

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Mattel Unveils San Diego Comic Con Exclusive 1989 Batmobile Set

Mattel is celebrating Batman’s 80th anniversary and the 30th anniversary of Tim Burton’s Batman with an exclusive Hot Wheels set that will be available at San Diego Comic Con.

The set includes the iconic Batmobile from the 1989 film, along with a miniature die-cast figure of Michael Keaton’s Batman. The set also includes a shell that fits over the Batmobile and replicates the armored version of the car from the film. This set will cost $25 and you can pre-order it from Mattel on Monday, June 17.

In order to receive your pre-sale purchase, you will need to stop by the Mattel Booth (#2945) during regular SDCC hours to confirm your purchase. Mattel will ship your order after the event ends.

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Star Wars The Vintage Collection Archive Edition Book

Blue Milk LLC has launched Star Wars: The Vintage Collection Archive Edition book on crowd-funding site Kickstarter. Starting from $50 for early bird backers, the Star Wars: The Vintage Collection Archive Edition is a comprehensive historical manuscript and detailed visual archive of one of Hasbro’s most popular lines of 3.75-inch Star Wars action figures, The Vintage Collection (TVC).

Written by Derryl DePriest, former Vice President of Global Brand Management and Star Wars brand team leader at Hasbro, the book comprises approximately 300 pages detailing TVC action figures, creatures, vehicles and playsets. Each item in the collection will feature a write-up informed by inside knowledge from the design and marketing team, and will be accompanied by crisp, high-resolution photos. The volume will be printed on premium-quality paper, bound in a deluxe hardcover.

“The Vintage Collection is one of the greatest toy lines of all time, offering an incredible balance between source material accuracy, detail and playability,” according to DePriest. “Our goal with The Vintage Collection Archive Edition is to pay tribute to this amazing series and the team that created it, offering spectacular photography and new insights for the long-time fan while acting as a primer covering the entire series for the newer collector.”

Joining DePriest are co-authors D. Martin Myatt and Rich Alot. The trio will self-publish the book under their newly formed company Blue Milk LLC. Steve Sansweet, Star Wars super-collector and President and CEO of Rancho Obi-Wan, will write the foreword.

“Introduced in 2010 with roots in the legendary 1978 Kenner Star Wars toy line, The Vintage Collection has grown to include hundreds of figures, vehicles, and special sets. Keeping track of everything available is challenging, and The Vintage Collection Archive Edition will be an invaluable resource to fans and collectors alike,” Sansweet says.

The book’s Kickstarter campaign offers a variety of backer rewards for those supporting the project, including a TVC compendium poster by Kim Simmons, Kenner’s principal Star Wars photographer between 1981-2000. In another tie to the original toy line, the poster uses the actual yellow background seen on Star Wars action figure packaging in the ’80s. In addition to the backer rewards, the campaign has stretch goals to unlock more content and chapters.

Book Specs:

– Deluxe hardcover in an 9.25 x 11.5 inch (23.5 x 29.5 cm) format
– Professionally designed layout with easy to use reference guide featuring high-resolution photos and detailed write ups printed on premium quality paper
– Comprehensively covers every The Vintage Collection (TVC) 3.75-inch action figure, creature, vehicle and playset.
– Chapter breaks with full-page width photos inspired by classic Kenner-era packaging
– Additional content unlocked with stretch goals
– Approximately 300 pages
– December 2019 delivery

You can back the Star Wars: The Vintage Collection Archive Edition book on its Kickstarter page now; starting at $50 for Early Bird backers. Click HERE for more information!

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Mega Construx Probuilder Masters of The Universe Castle Grayskull

Castle Grayskull was built to protect an unknown source of power – and now you can too! Discover all of Grayskull’s mysteries when you assemble more than 3,600 pieces to recreate this authentically-detailed and completely faithful castle. 

Grayskull opens wide to reveal working weapons and launchers, a throne room with surprises, working elevator, and drawbridge that opens and closes. This collectors set also includes 6 micro action figures: He-Man, Skeletor, Man-at-Arms, Teela, Beast Man, and the exclusive Sorceress!​ 

    

Order HERE for $249.99.

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LEGO Star Wars BOOST Droid Commander Set

Today, the LEGO Group unveils the latest addition to its much-loved Star Wars range – and it’s something even Yoda’s Force sense didn’t see coming. The new LEGO Star Wars BOOST Droid Commander set offers all the creativity and coding fun of LEGO BOOST alongside the chance to build three of the film franchise’s most iconic droids: R2-D2; the Gonk Droid; and the Mouse Droid.

It’s the first time the intuitive drag-and-drop LEGO BOOST coding technology has been used in a LEGO licensing product. With the technology overhauled to match the LEGO Star Wars galaxy, the result is a whole new play experience in which kids and parents can team up to build, code and play with the droids, then create their own Star Wars stories and battlegrounds with inspiration from 40+ interactive missions. What’s more, every time they play with this LEGO Star Wars brick galaxy of lovable droids, they will also be honing their STEAM (Science, Technology, Engineering, Arts and Maths) skills, which are ever more important for children in today’s digital world.

Launching globally September 1, 2019 just in time to mark the upcoming release of Star Wars: The Rise of Skywalker , all three droids (R2-D2, Gonk Droid and Mouse Droid) included in the set are great fun to build, code and play with, and completely customizable for every child.

Product Facts:

– The set includes a color & distance sensor, interactive motor, Bluetooth (Move Hub) and 1,177 pieces – enough to build all three lovable R2-D2 robot, Gonk Droid and Mouse Droid, each coming with their own personalities, skills, and authentic Star Wars sounds and music
– R2-D2 measures over 7” (20cm) high and 5” (14cm) wide. LEGO Gonk Droid measures over 7” (18cm) high, 3” (9cm) wide and 6” (16cm) long. LEGO Mouse Droid measures over 5” (14cm) high, 3” (9cm) wide and 6” (17cm) long.
– Free LEGO BOOST Star Wars app is available for selected iOS, Android and Fire smart devices. Using the app, young commanders can build the droids, insert the Bluetooth- controlled Move Hub into the droid they want to see solve each of the 40+ missions, and bring it to life using the intuitive drag-and-drop coding environment.

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LEGO Darth Vader Bust

Turn to the Dark Side with the LEGO Star Wars 75227 Darth Vader Bust ($39.99)! 

This exclusive Star Wars Celebration building set features incredible dome and faceplate details, including a brick-built respirator encased in iconic black armor. Vader’s helmet is adorned with raised ridges and studs, which adds to the dramatic effect, and the instantly recognizable Dark Lord of the Sith will always strike fear in his enemies.

The 327 piece Darth Vader Bust Star Wars building set measures 262mm long, 282mm wide, and 59mm high and will be available April 11, 2019 through Star Wars Celebration. A limited number of sets will be released through a show lottery system each day of Celebration. For those not attending Star Wars Celebration, a limited quantity of this set will be available through Target REDcard.

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Funko Plans To Open Giant Toy Store In Hollywood In 2019

Funko, the ubiquitous pop-culture toy maker has plans to open up a nearly 40,000-square-foot store in Los Angeles later this year.

“So many people are looking for an experience when they shop — not just buying things,” Funko CEO Brian Mariotti told CNN Business in an interview. “This is retail times pop culture.”

Funko CEO Brian Mariotti

Funko is known for its vinyl figures that are based on popular movie, TV and comic book characters. It also reproduces real life athletes. The company has licenses with most big studios, including Disney (DIS) for its Marvel, Pixar and Star Wars characters, Warner Bros. for the DC Comics and Harry Potter franchises as well as Pokémon.

The LA store will be located on Hollywood Boulevard, not far from the famous TCL Chinese Theatre. It will neighbor a Shake Shack and SoulCycle — in other words, trendy. Mariotti said the company is targeting both tourists and local residents.

Funko already runs a retail outlet at its corporate headquarters in Everett, Washington. Mariotti said that when the company opened that store up, he thought it would be a hit with pop culture enthusiasts and Funko employees. The store wound up exceeding those expectations.

Mariotti said moms with young kids are big fans. Many customers are repeat visitors, too. That proved to Funko that it might be a good idea to set up shops in cities that could attract a mix of local fans and enthusiasts willing to travel to the store.

The new Hollywood location will let customers pose with life-size Funko figures and sit in a toy version of the Batmobile, he said.

He added that the company was still working with the building developer and local officials in Los Angeles, so the store won’t be ready for a while. But he hopes to open it in time for Halloween. Parts of the store are being built in Washington and shipped down to California.

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