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Rolling Stone magazine is shrinking with the times.
After standing out for decades with different formats from other magazines, it will start looking like everyone else starting with the Oct. 30 issue, due out this week.
The adoption of a standard format could boost single-copy sales and reduce production costs for advertising inserts such as scent strips and tear-out postcards. The magazine says any cost savings, though, will be offset by the inclusion of more pages and the shift to thicker, glossier paper.
