Short stories written by Malcolm Gladwell, Michael Lewis, Judd Apatow and a handful of other famous authors, actors and screenwriters will soon start appearing on Chipotle’s paper cups and bags.
The burrito chain teamed up with New York Times best-selling author Jonathan Safran Foer for the project, which Chipotle has branded the “Cultivating Thought” author series.
Foer told Vanity Fair that he came up with the idea years ago while he was eating a burrito and had nothing to read. So he wrote Chipotle CEO Steve Ells an email suggesting that the company print original essays by famous authors on its bags, and Ells loved the idea.
“We live in a world in which there is shrinking space for literature and writing, and less time than ever for quiet reflection,” Foer said in a release.
“The idea of expanding the space and time, of creating a small pocket of thoughtfulness right in the middle of the busy day, was inspiring to me — particularly given the size and diversity of the audience, which is America itself.”
Here are the authors whose work will be featured:
– Judd Apatow – Golden Globe nominated writer/director/producer, This is 40, Bridesmaids, Girls
– Sheri Fink – Pulitzer-prize winning reporter/author, Five Days at Memorial: Life and Death in a Storm-Ravaged Hospital
– Malcolm Gladwell – New York Times bestselling author, journalist and speaker, The Tipping Point, Outliers, Blink
– Bill Hader – Emmy-winning comedian/actor/producer, Saturday Night Live, South Park
– Michael Lewis – New York Times bestselling author and journalist, Flash Boys, The Blind Side, Moneyball
– Toni Morrison – Pulitzer and Nobel Prize winning author, Beloved
– Steve Pinker – award-winning experimental psychologist, renowned writer on language, mind and human nature
– George Saunders – New York Times bestselling short-story and essay author, “Tenth of December,” “The Braindead Megaphone”
– Sarah Silverman – Emmy-winning actress/comedian, The Sarah Silverman Program, Saturday Night Live, School of Rock