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As a promotional stunt, Pizza Hut UK worked with printed electronics outfit Novalia to create a unique cardboard pizza box. The specialty box is outfitted with touch-sensitive decks, a mixer and buttons that control volume and pitch. It is battery powered and connects to a DJ’s computer or smartphone via Bluetooth. Customers looking to get their hands on the cardboard deck will need to pay close attention to Pizza Hut’s U.K. Twitter feed. A limited amount of boxes will be available in only five of the 350 U.K. Pizza Hut locations.
