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I am always intrigued by problem solving devices that supposedly will simplify our lives and fix an issue that we never knew was a problem in the first place.
Behold the UpperCup from the Dutch marketing firm Natwerk. The case enables iPhone users to text while cradling a cup of coffee. The inventors are currently seeking funding via Indiegogo to become a real product that would eventually sell for $25-$30.
The only catch is where you will keep your bran muffin, perhaps that will be worked out in UpperCup 2.0.