Heinz has launched The United States of Saucemerica Collection: a new, limited-edition line-up of fifty United States-inspired condiment packets designed by DKNG!
Saucemerica packets are available in seven different Heinz condiment varieties, and each packet’s unique design corresponds to one of the fifty states and its most notable dish – hello Idaho French Fries and Wisconsin Fried Cheese Curds!
Rolling out nationwide through the end of August, HEINZ is encouraging fans to collect as many different states’ packets as possible and upload them to www.saucemerica.com for a chance to win $500,000 worth of exciting prizes, including a grand prize of $100,000.
Each Saucemerica packet features either Heinz Ketchup, Yellow Mustard, Real Mayonnaise, Ranch, BBQ Sauce, Tartar Sauce, or Simply Ketchup, and the packet designs draw inspiration from the most beloved dishes from each of the fifty states. From a Maryland Crab Cake-inspired Tartar Sauce packet to Texas Brisket BBQ Sauce, Heinz carefully paired each state with the condiment variety that best enhances the dish spotlighted.
Through the end of August, fans can collect the Saucemerica packets at restaurants, drive-thrus, theme parks, movie theaters, stadiums, and more across the country. To ensure consumers can collect as many unique packs as possible all summer long, every participating operator will receive a mix of states throughout June, July, and August, depending on which of the seven Heinz condiment varieties they feature on their menu.