The new Amazon One app lets customers sign up for the service by simply taking a photo of their palm, making the in-store experience seamless even for first-time users.
Signing up for Amazon One—our palm recognition service for entry, identification, and payment—just got easier. Until today, customers had to visit a physical location to hover their palm over an Amazon One device to sign up for the service. Now, they can sign up for Amazon One from home, work, or on-the-go via the Amazon One app, available from the Apple App Store or Google Play Store. With the app, first-time users will no longer require additional time to sign up during checkout. For retailers, the app ensures faster lines and a more frictionless in-store experience.
The new Amazon One app lets customers create their online profile by logging into their Amazon account, taking a photo of their palm(s), and adding a payment method, all within the app. Once they’ve signed up, customers can begin using Amazon One for payment, entry, age verification, and loyalty rewards by simply hovering their palm over an Amazon One device at any one of the 500+ Whole Foods Market stores in the U.S., several Amazon stores, and over 150 third-party locations in stadiums, airports, fitness centers, convenience stores, and more. Amazon One has been used more than 8 million times, and over 80% of shoppers who use Amazon One at Amazon and Whole Foods Market stores choose to use the service repeatedly.