Enshrined in the lyrics of “Take Me Out to the Ballgame,” Cracker Jack popcorn has been a staple at ballparks for more than a century. Now, the fan-favorite snack is teaming up with the National Baseball Hall of Fame and Museum to celebrate how deeply engrained Cracker Jack is in the sport with the debut of the “Cracker Jack at the Ballpark” exhibit opening today.
The Hall of Fame worked with Cracker Jack to identify the most meaningful artifacts from the Cracker Jack archives to highlight the brand’s legacy in baseball. In his role as honorary curator, 2001 Hall of Fame inductee Dave Winfield helped Cracker Jack capture the passion and excitement athletes and fans feel toward both the game and the brand.
The one-of-a-kind exhibit follows a timeline of marquee Cracker Jack moments connected to baseball from as early as 1914 and features artifacts, including baseball cards, collectibles, signed memorabilia and even a replica of the original hand-written lyrics to “Take Me Out to the Ball Game.”
To celebrate the opening of “Cracker Jack at the Ballpark,” Cracker Jack is leveling up its famous prizing by giving one lucky baseball fan, and three of their friends, a VIP experience to visit the exhibit in Cooperstown during Hall of Fame Induction Weekend 2024, July 19 – 22. To enter to win this grand prize, and other weekly commemorative prizes, fans can visit www.CrackerJackHallOfFame.com or scan the QR code on the special-edition National Baseball Hall of Fame and Museum packaging in stores for a limited time.