All movies are better with Pop-Tarts, especially when the movie is about the Crazy Good snack itself. Pop-Tarts are the subject of Jerry Seinfeld’s highly anticipated Netflix film, ‘Unfrosted‘, a fictional comedy about the Pop-Tarts’ origin story, which was created without the involvement of the brand.
While Unfrosted’ is not brought to you by Pop-Tarts, to celebrate its release, and just in time for the brand’s 60th anniversary, Pop-Tarts and the filmmakers are joining forces in an integrated campaign to inspire at-home fans to enjoy ‘Unfrosted’ with a Pop-Tarts toaster pastry in hand.
As part of the partnership with Unfrosted, fans can expect:
A Pop-Tarts produced Digital Short written by and starring Jerry Seinfeld and a series of surprise cameos, available to watch on social and digital channels. In collaboration with Pop-Tarts, creative collective Le Truc, and Netflix Marketing Partnerships, the short imagines what happens when Jerry and fictional Pop-Tarts C-suite executives meet.
A chance to win limited-edition “Trat-Pops” boxes, the official box of the Unfrosted’ movie. Featuring packaging from the film – a charming typo that will be explained when the movie is released – the box offers both a tasty movie snack and cinematic collectable that perfectly complements the delicious whimsy of Unfrosted’. Sign up on poptarts.com/Unfrosted starting April 29.