What It’s Like To Work At The Apple Store On iPhone Release Day

McSweeney’s posted this fascinating behind-the-scenes look at what it’s like for Apple’s retail employees on the most hectic day of the year, iPhone release day courtesy of pseudonymous Apple Store employee J.K. Appleseed.

Go backstage at Apple Retail, the supercollider of human expectations and consumer technology.

iPhone 5 Launch

 

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