Tag Archives: Jony Ive

Apple Design Chief Jony Ive Talks About The iPhone X & The New Apple Campus

Apple design chief Jony Ive recently sat down for an interview with design, architecture, and fashion magazine Wallpaper to discuss Apple Park, Apple’s newest campus in Cupertino, California which he had a hand in designing, and the iPhone X, Apple’s newest device.

The iPhone X, Ive says, was designed to serve as a vessel for software, with a design that melds into the background. Apple’s design team has always aimed to “get design out of the way.” “We try to define a solution that seems so inevitable that it does recede,” he said. In the future, Ive believes the iPhone X will offer capabilities it doesn’t have now because software is always evolving, something he finds intriguing and fascinating.

Ive’s full interview with Wallpaper is well worth reading and offers further discussion about the Apple Park campus and the attention to detail that went into its design. It also looks further at the various elements of Apple Park, including the Steve Jobs theater, the landscaping, and the configuration of the building.

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Check Out The First Apple Store Designed By Apple’s Design Guru Jony Ive

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A new Apple Store opened last weekend in Brussels. But this is not your typical Apple Store. Located in the heart of Belgium, this building was designed by Sir Jony Ive, Apple’s design genius who ultimately controls how the company’s bestselling hardware and software looks and feels.

Apple’s cofounder Steve Jobs is famously known for partially designing many of the Apple Stores, including their signature glass staircases, Jony Ive has never designed an Apple Store until now.

The location sports a minimalist color palette, wooden benches, a curved glass facade and potted trees inside the store.

Described as simple, elegant and friendly this pioneer store features a glimpse of what we might expect to see in future Apple retail stores.

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A Rare Look At Design Genius Jony Ive: The Man Behind The Apple Watch

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Vogue talks to Jony Ive Apple’s under-the-radar design genius responsible for the iMac, the iPad and now the Apple Watch.

Read the article HERE.

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Red Apple Mac Pro Being Auctioned For Charity

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It’s Apple’s 20th anniversary. Apple’s Jony Ive and design partner Marc Newson produced a 1 of 1 Mac Pro in a striking red colorway for next month’s highly anticipated Project (RED) Auction at Sotheby’s. Sotheby’s estimates that the red Mac Pro will sell for $40,000 to $60,000.

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