Starbucks Introduces Environmentally-Friendly $1 Reusable Cups

Introducing the new, reusable (and recyclable) Starbucks cup for hot beverages. While Starbucks has sold reusable mugs and tumblers for years, what makes this new reusable cup exciting is that it’s yours for only $1. It’s a quality, low-cost option to enjoy your favorite Starbucks beverage. And since you receive a 10 cent discount eachContinue reading “Starbucks Introduces Environmentally-Friendly $1 Reusable Cups”

Back to School: The Best Lunchboxes for Kids (and Their Parents!)

Save money — and the environment — by packing your lunch in reusable containers. Whether you’re into bentos or Batman, TIME has found the perfect lunchbox for you HERE.

Coca-Cola’s Environmentally Friendly Plant Billboard

Coca-Cola Philippines and World Wide Fund for Nature-Philippines (WWF) today unveiled the first plant billboard in the country, an iconic structure to represent the long-standing partnership between the two organizations to make a positive difference in the environment. The 60 x 60 ft. plant billboard, located along Northbound EDSA-Forbes, utilizes a thriving species of FukienContinue reading “Coca-Cola’s Environmentally Friendly Plant Billboard”

Karton Cardboard Furniture

Karton, the Australian company was born after leaving “a stack of cardboard sheets alone in a room with some of Europe’s brightest engineers.” The result of this design-by-imprisonment approach is an entire line of furniture that’s affordable, easily foldable/portable, and definitely unique. Sitting, sleeping and storage pieces are available for purchase individually or in packages.Continue reading “Karton Cardboard Furniture”

Tube-Free Toilet Paper

The toilet paper roll is about to undergo its biggest change in 100 years: going tubeless. On Monday, Kimberly-Clark, one of the world’s biggest makers of household paper products, will begin testing Scott Naturals Tube-Free toilet paper at Walmart and Sam’s Club stores throughout the Northeast. If sales take off, it may introduce the ecoContinue reading “Tube-Free Toilet Paper”

Move-It Concept Is A 100% Recyclable Cardboard Trolley

Currently up for a much deserved James Dyson Award, David Graham’s Move-it concept consists of a set of self-adhesive cardboard parts that turns any box, up to 45 pounds in weight, into an easy to transport rolling trolley. The cardboard parts include a set of wheels and two different types of handles depending on theContinue reading “Move-It Concept Is A 100% Recyclable Cardboard Trolley”

Recycled Coca Cola Chair

Coke has teamed up with furniture manufacturer Emeco to create a special version of the iconic Navy Chair. Each chair will be made out of rPET (Recycled Polyethylene Terephthalate) derived from 111 recycled Coke bottles along with some pigment and glass fiber for extra strength. Gregg Buchbinder of Emeco explains, “When Coke came to meContinue reading “Recycled Coca Cola Chair”

The 2010 TIME 100 World’s Most Influential People List

TIME Magazine has just published their 100 world’s most influential people list for 2010. Some of the people you’ll encounter on this list are influential in the traditional sense — heads of state like Barack Obama, corporate leaders like Robin Li, CEO of the Chinese search-engine company Baidu. But the magazine also sought out peopleContinue reading “The 2010 TIME 100 World’s Most Influential People List”

Home Tree Initiative Kicks Off With James Cameron on Earth Day’s 40th Anniversary

Today on the 40th Anniversary of Earth Day, THE FIRE WIRE was invited to Twentieth Century Fox Studios to cover the release of James Cameron’s AVATAR on DVD and the Home Tree initiative. The goal of this initiative is for fifteen countries to commit to planting one million trees native to each region by theContinue reading “Home Tree Initiative Kicks Off With James Cameron on Earth Day’s 40th Anniversary”

Meet PUMA’s Clever Little Bag: The Smartest Shoebox Ever

PUMA recently introduced cutting-edge sustainable packaging that will reduce the paper used for shoeboxes by 65% and carbon emissions by 10,000 tons per year. PUMA partnered with designer Yves Béhar, of San Francisco based fuseproject, to rethink the way the millions of pairs of shoes that it sells each year are packaged — less packagingContinue reading “Meet PUMA’s Clever Little Bag: The Smartest Shoebox Ever”

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